Overview of the mobile world
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Overview of the mobile world

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From the SVC workshop, Design for Mobile Devices, this presentation by ZAAZ creative director, David Buckley, gives you the lay of the land for people who will be designing for smart phones and other ...

From the SVC workshop, Design for Mobile Devices, this presentation by ZAAZ creative director, David Buckley, gives you the lay of the land for people who will be designing for smart phones and other mobile devices.

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Overview of the mobile world Overview of the mobile world Presentation Transcript

  • 07.12.10 DESIGNING FOR MOBILE DEVICES
  • PRESENTERS David Buckley – Creative Director, ZAAZ Anders Rosenquist – Director of Mobile Strategy, ZAAZ Jim Heising – CEO, Red Foundry Paul Cooper – Art Director, ZAAZ Michi Broman – Managing Director, iconmobile Tim Klauda – Group Creative Director, ZAAZ
  • QUICK SURVEY What was your very first mobile phone? Outside of work, do you spend more time on your phone or on your laptop? What are you most interested in learning in this class?
  • AGENDA Understanding the Mobile Landscape Handing off to dev Mobile UX + Design General Best Practices Where the iPad (and other tablets) fit into the mobile scene Designing Mobile Internet sites/Mobile ads Complementing the brand experience with mobile design App design principles/Red Foundry demo  Panel Q&A Lunch
  • SECTION 1 Mobile Landscape
  • 6 SECTION 1: MOBILE LANDSCAPE CURRENT TRENDS STRATEGY OVERVIEW
  • 7 SECTION 1: MOBILE ERAS BRICK CANDY BAR FEATURE PHONE SMART PHONE TOUCH 1973 1G 1988 2G 1998 2.5G 2002 3G 2007 4G
  • 8 SECTION 1: WHAT’S HAPPENING IN MOBILE New devices, features, and services Faster networks Improving user experience on mobile devices Increasing web access and data usage Growing number of mobile ecosystems
  • 9 SECTION 1: U.S. MOBILE SPENDING DATA $ UPWARD TREND VOICE $ DOWNWARD TREND Chetan Sharma Consulting “US Wireless Data Market: Q3 2009 Update”
  • 10 SECTION 1: RECENT INDUSTRY TRENDS Increased data usage & drop in $ of all- you-can eat voice plans Direct sales of Google’s Nexus One, unlocked device; iPhone direct sales Opening of carrier networks Popularity of free/open mobile OS’s Increased smartphone adoption
  • 11 SECTION 1: RANGE OF MOBILE OPERATING SYSTEMS
  • 12 SECTION 1: SMARTPHONE STATS ANDROID: 160,000 devices activated daily APPLE iOS: 100 Million devices running
  • 13 SECTION 1: SMARTPHONE vs. FEATURE PHONE
  • 14 SECTION 1: SMARTPHONE vs. DESKTOP USE
  • 15 SECTION 1: SMARTPHONE vs. DESKTOP USE
  • 16 SECTION 1: WE ARE SEEING… Strong interest in having a mobile presence as part of their digital strategy The “we need an app” rush Connecting “mobile” and “social” A need to educate our clients on mobile and social#
  • 17 SECTION 1: DEFINING A MOBILE STRATEGY WHEN DEFINING A MOBILE STRATEGY... First understand users/objectives (who/what) and business objectives (what)
  • 18 SECTION 1: DEFINING A MOBILE STRATEGY WHEN DEFINING A MOBILE STRATEGY... Generate appropriate mobile objectives based on user and business objectives (what) Create a plan for how the mobile objectives will connect with the audience Define plan/strategy (how) Identify appropriate mobile technologies (how)
  • 19 SECTION 1: WHAT DEVICES DO USERS HAVE? WE LOOK AT... internal marketing data, demographics analytics data analyst reports, industry reports user interviews and usability sessions
  • 20 SECTION 1: MOBILE SITE vs. MOBILE APP MOBILE SITE MOBILE APP Easy to deploy – no download Potentially more responsive, needed better user experience than mobile site Can be more easily built for range of devices Can run in background Users always runs the latest More targeted to specific version platforms – can leverage device features such as GPS, camera, etc.) Can be more expensive, greater risk to develop#
  • 21 SECTION 1: MOBILE SITE vs. MOBILE APP If focused on creating a mobile site,# screen size is the primary factor If focused on creating a mobile app,# device OS is the primary factor#
  • 22 SECTION 1: MOBILE SCREEN SIZES Top 10 mobile devices account for approx. 60% of browser traffic 4 screen sizes in top 10
  • 23 SECTION 1: MOBILE SCREEN SIZES CONSIDER BUILDING SITE FOR THE FOLLOWING DEVICE SCREEN SIZES: 320x480 (40.3% of mobile internet traffic) 176x220 (11.1%) 128x160 (7.6%) 320x240 (2.1%) *AdMob, July 2009 U.S. mobile browser usage data
  • 24 SECTION 1: MOBILE SCREEN SIZES 320x480 240x320 220x176 128x160
  • 25 SECTION 1: RANGE OF MOBILE OPERATING SYSTEMS IPHONE ANDROID SYMBIAN PALM WINDOWS BLACKBERRY WEB OS MOBILE
  • 26 SECTION 1: RANGE OF MOBILE BROWSERS OPERA# SAFARI BLACKBERRY MOBILE NETFRONT MOBILE IE
  • 27 SECTION 1: RANGE OF INPUT OPTIONS MULTITAP SURETYPE T9 FULL QWERTY
  • 28 SECTION 1: LIMITED BANDWIDTH BROADBAND MOBILE 3G MOBILE EDGE
  • 29 SECTION 1: ANALYTICS & SEARCH Mobile as new communications channel - what is its overall value? What attributes do we measure on mobile? What are the high engagement behaviors? MOBILE: shorter but frequent interactions greater search vs. browse behavior Android/Google - will paid search monopolize channel?
  • 30 SECTION 1: MOBILE LANDSCAPE ON THE HORIZON…
  • 31 SECTION 1: CONTEXT & LOCATION BASED SERVICES
  • 32 SECTION 1: CONTEXT & LOCATION BASED SERVICES
  • 33 SECTION 1: MOBILE ECOSYSTEM