HOW
TO GET A
JOB
IN ADVERTISING,
PR, THE WEB OR
JUST ABOUT
ANYTHING

LARRY ASHER
WORKER BEES, INC.
SCHOOL OF VISUAL CONCEPTS

?
WHAT IS
ADVERTISING

THE SPACE
IS PAID

?
WHAT IS
GRAPHIC DESIGN

THE SPACE
IS OWNED

?
WHAT IS
PUBLICITY

THE SPACE
IS THE MEDIA’S

?
WHAT ABOUT
THE WEB

THE SPACE THE SPACE
IS THE MEDIA’S IS PAID

THAT’S THE
OLD
SCHOOL

WHAT
HAPPENED?

Newspaper circulation
Newspaper Penetration per 100 Households

Network News Viewership
Viewers in Millions

Pepsi Superbowl Spending
Advertising Expenditures in Millions since 1987

Pepsi Superbowl Spending
Ad Expenditures for 2010
Pepsi
$0.0

Media Usage
Change in Time Spent Per Day, 2008 vs. 2009

WHAT’S THE
NEW
SCHOOL?

THERE IS
NO
MEDIA

THERE ARE
TONS
OF MEDIA

IT’S NO LONGER WHAT
YOU SAY
IT’S ALL ABOUT WHAT
YOU DO

SAYING

DOING

DOING

DOING

SO WHAT SHOULD
YOU DO

1
KNOW
SOCIAL
MEDIA AS A USER

BLOGGER DEL.ICIO.US DIGG
FACEBOOK FLICKR RSS
STUMBLEUPON TECHNORATI TWITTER
FOURSQUARE WORDPRESS YOUTUBE

2
KNOW
MOBILE
INSIDE & OUT

MORE THAN
HALF
OF WEB SEARCHES
ON MOBILE BY
2013

3
KNOW WHERE
YOU WANT TO
WORK

:- )
JOBS YOU

:- )
JOBS YOU

4
KNOW PEOPLE
WHERE YOU
WANT TO
WORK

5
KNOW
WHO MIGHT BE
WATCHING YOU

6
KNOW
WHAT’S GOING
DOWN

MASHABLE.COM SETHGODIN.TYPEPAD.COM
EDELMAN.COM EMARKETER.COM

7
KNOW
HOW TO EXECUTE:
WRITE

WHERE
CAN YOU GO TO
LEARN?

INTRO
TO PR
WRITING
MONDAYS, 6/28 - 8/30, 6:30P - 9:30P, $495
AL SAMPSON

I
THANK
YOU

LARRY ASHER
LARRYA@SVCSEATTLE.COM
206-623-1560
SVCSEATTLE.COM