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Essentials of good writing
 

Essentials of good writing

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Underlying principles of good writing, whether for advertising, collateral, the web, or design.

Underlying principles of good writing, whether for advertising, collateral, the web, or design.

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    Essentials of good writing Essentials of good writing Presentation Transcript

    • Essentials of good writing
    • Essentials of good writing Clarity (This is about getting your story straight.)
    • Essentials of good writing Clarity Simplicity (This is about avoiding bloated, cliched language.)
    • Essentials of good writing Clarity Simplicity Brevity (This is about cutting it down to the bare essence.)
    • Essentials of good writing Clarity Simplicity Brevity Humanity (This is about touching an emotion.)
    • Essentials of good writing Clarity Simplicity Brevity Humanity Let’s look at a couple of good and bad examples.
    • BAD
    • SORT OF OK
    • GOOD
    • GOOD
    • BAD
    • Essentials of good writing Clarity Simplicity Brevity Humanity Practice (This is about the idea that you can’t get good at something without doing it.)