All About Color
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All About Color



Nick Johnson is a designer with Belyea. He spoke at SVC to other young designers, sharing his crash-course on color.

Nick Johnson is a designer with Belyea. He spoke at SVC to other young designers, sharing his crash-course on color.



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All About Color Presentation Transcript

  • 1. colo r. p d f /svc /all_about_ .belye t onl ine at www check it ou
  • 2. Who am I?
  • 3. I got the blues ExpEriEncE and Emotions through color
  • 4. PASSION
  • 5. JOY
  • 6. DePreSSION
  • 7. HArMONY
  • 8. CreATIVITY
  • 9. PeACe
  • 10. MOUrNING
  • 11. It’s a bird, it’s a plane... What is color?
  • 12. Color is a perceptual sensation created in the human mind in response to certain wavelengths of electromagnetic energy that constitute the visible spectrum of light. Human perception of and response to these wavelenghts is affected by many factors including physiology, psychology, language, and culture. › Color Design Workbook (Suggested reading for this class)
  • 13. The quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light. ›
  • 14. A phenomenon of light (as red, brown, pink, or gray) or visual perception that enables one to differentiate otherwise identical objects. › Merriam-Webster’s Dictionary
  • 15. Time to go all techy on yah a tEchnical look at color and thE alWays popular visual spectrum
  • 16. Technical Details dEfinition Color is basically just a bunch of different wavelengths. Humans can distinguish between these wavelengths and therefore we see the world in bright, beautiful color. These wavelenghts come in all sorts of shapes and size, long wavelengths appear to us as red, while short wavelengths are violet.
  • 17. Technical Details thE human color spacE Our eyes have three types of color receptors: Red, Green and Blue. Therefore, everything we see is reduced to these colors or combinations of them.
  • 18. Technical Details Visual spEctrum The Visual Spectrum is a portion of the electromagnetic spectrum that is visible to the human eye. Ultraviolet and Infrared fall outside of the Visual Spectrum.
  • 19. Technical Details Black Vs. WhitE White = All colors Black = No colors
  • 20. So what’s it all mean? color dEfinEd for thE graphic dEsignEr
  • 21. Color in the Design World color systEms There are 3 primary color systems that the designer needs to be aware of: Additive or Pure Light Primaries (RGB) Subtractive or Printer’s Primaries (CMY) Subtractive or Artist’s Primaries (RYB)
  • 22. Color in the Design World rgB color systEm Additive or Pure Light Primaries (RGB) RGB is Red, Green and Blue. Since these 3 colors make up the Human Color Space, this color system is the most pure and has the most brightness or intesity. When these colors overlap, they create Cyan, Magenta, Yellow and White. White is acheived by seeing all colors. This system is called Additive.
  • 23. Color in the Design World cmy color systEm Subtractive or Printer’s Primaries (CMY) CMY is Cyan, Magenta and Yellow. This system has physical properties that absorb color. For instance, the sensation of color is when the paper absorbs all wavelenghts except those that the eyes perceive. When these colors overlap, they create Red, Blue, Green and Black. That is why this is called a Subtractive system, because it subtracts wavelengths.
  • 24. Color in the Design World ryB color systEm Subtractive or Artist’s Primaries (RYB) RYB is Red, Yellow and Blue. RYB is the most common color system in art classes and is the basis for most color theory. This color system is similar to CMY where when all colors combined create black. When overlapped, they create Orange, Green and Purple. This is also a Subtractive system.
  • 25. The wheels on the color wheel go round and round you guEssEd it! thE color WhEEl
  • 26. The Color Wheel 12 stEp color WhEEl RYB Color Wheel Color wheels can vary from the simple to the complex. This 12 step model is a good middle ground.
  • 27. The Color Wheel 12 stEp color WhEEl Primary Colors Red Yellow Blue
  • 28. The Color Wheel 12 stEp color WhEEl Secondary Colors Purple Orange Green
  • 29. The Color Wheel 12 stEp color WhEEl Tertiary Colors Purple red Red orange Orange yellow Yellow green Green blue Blue purple
  • 30. My a-capella group was sweet! color harmoniEs
  • 31. Color Harmonies complEmEntary Complementary Colors that are directly across from each other on the color wheel. These colors have the most contrast and will excite the eye.
  • 32. Color Harmonies split complEmEntary Split Complementary Three colors where one color is accompanied by two colors equadistant from its compliment. Less contrast than complimentary colors, creating a more sophisticated look.
  • 33. Color Harmonies douBlE complEmEntary Double Complementary A combination of two pairs of complimentary colors. Using equal amounts of these four colors will be pretty intense and jarring.
  • 34. Color Harmonies analogous Analogous Two or more colors spaced equally from each other. Since they all have similar light wavelenghts, this color scheme is easy on the eyes.
  • 35. Color Harmonies triadic Triadic Three colors that are spaced evenly around the color wheel. Some of these combinations can seem garish, while others are quite nice.
  • 36. Color Harmonies monochromatic Monochromatic Made of shades or tints of the same color. Low contrast and very pleasing to the eye.
  • 37. The nitty-gritty propErtiEs of color
  • 38. Properties of Color huE Hue The description of the dominant wavelength Blue-Purple of a color. Hue is also called the name of a color. Blue Light Blue
  • 39. Properties of Color saturation Saturation A measure of the purity of the hue determined by the High Saturation amount of gray it contains. The more gray the color, the lower the saturation. Mid Saturation Saturation is also called chroma. Low Saturation
  • 40. Properties of Color BrightnEss Brightness The amount of light reflected by a color. High Brightness The more light reflected, the whiter the color (white is all light reflected). Mid Brightness Brightness is also called value. Low Brightness
  • 41. Part Deux
  • 42. Battle royale cmyk Vs. rgB
  • 43. CMYK vs. rGB Which systEm do you usE? CMYK = Print RGB = Monitor
  • 44. Baby steps to the printer inks
  • 45. Inks cmyk
  • 46. Inks spot
  • 47. Layin’ it down hoW to gEt ink on papEr
  • 48. Getting Ink on Paper printing procEssEs Engraving Very nice Thermography Cheap engraving Reprographics Copying stuff Digital Printing Cheap, quick, bad Letterpress Beautiful, classic Screen Think posters & t-shirts Flexography Like letterpress, but flexible Offset The one, the only
  • 49. Getting Ink on Paper lEttErprEss printing
  • 50. Getting Ink on Paper scrEEn printing
  • 51. Getting Ink on Paper offsEt printing
  • 52. Getting Ink on Paper offsEt printing WATeR INK PLATe OFFSeT PAPeR IMPReSSION
  • 53. You’re almost there controlling color on prEss
  • 54. Controlling Color on Press Ways to control color Paper Choice Dot Pattern Ink Draw Down Loose Color Proofs Composed Proofs Press Check
  • 55. Controlling Color on Press papEr choicE Paper One of the most important decisions to make when choosing a paper is whether the paper is Uncoated or Coated.
  • 56. Controlling Color on Press dot pattErn Dot Pattern Conventional offset print- ing lays down dots is a grid pattern, increasing and decreasing the size of dots to control density and color. Stocastic printing uses a random dot placement and a random dot size.
  • 57. Controlling Color on Press ink draW doWns Ink Draw Downs Used when printing with spot colors, this is like seeing a small sample of wall paint before you paint your house.
  • 58. Controlling Color on Press loosE color proofs Loose Color Proofs This is great for preview- ing color before you send your files to the printer. It allows you to check builds, reverses and skin tones.
  • 59. Controlling Color on Press composEd proofs Composed Proofs Last chance to make any changes before you go on press. Once on press your options will be limited, so be very diligent when reviewing your composed proofs.
  • 60. Controlling Color on Press prEss chEck Press Check Your last chance to fine tune your final product. Trust your press people, they know more than you. Tell them what you desire, and they will make it happen.
  • 61. Fin practicE makEs prEfEct… color
  • 62. resources A majority of the photos in this presentation were from, and used without permission. l am making no money off of this, so please don’t sue me. Thanks, Nick.