Speakers
&

Everything Else

tel.: 613.220.0156

@projectspeaker

www.projectspeaker.com
pierreb@projectspeaker.co
m
TODAY’S MARKET

2

tel.: 613.220.0156

@projectspeaker

www.projectspeaker.com
pierreb@projectspeaker.co
m
CATEGORIES

Meeting Services

Venues

Travel

Communications

AV Rental

Catering

Arenas

Banquet Halls

Animation

Appar...
CATEGORIES

Meeting Services

Venues

Travel

Communications

AV Rental

Catering

Arenas

Banquet Halls

Animation

Appar...
CATEGORIES

Meeting Services

AV Rental

Catering

Venues

Arenas

Travel

Communications

Banquet Halls

Animation

Appar...
CATEGORIES

Meeting Services

Venues

Communications

Travel

Seller’s Market
Buyer’s Market

Speakers

tel.: 613.220.0156...
MARKET SIZE

$14 BILLION
North America

In 2012

$4.7 BILLION
1.1 MILLION
RFP’S

tel.: 613.220.0156

@projectspeaker

www....
RELATIVE MARKET SIZES

$14 BILLION
14

12

$9
B

10

8

$7B

$7
B

6

4

$1
B

2

0
Printing

Tobacco Growing

Liquor

Sol...
2 CORE REVENUE
STREAMS

Projected July, 2014:
Figures are based on:
- 2,000 active planners and using actual industry figu...
THE TEAM

Pierre Bisaillon

Matt Hicks

CEO

CTO

- Founded Focus
(acquired by TSW)
- Co-founded MagazineContent
(acquired...
SO FAR

After 1 year of due
diligence, CODING BEGINS!
•
•

Event planners are invited to
try out event management
tools an...
GLOBAL NETWORK

Global Network of
Speakers Bureau
Partners

tel.: 613.220.0156

@projectspeaker

www.projectspeaker.com
pi...
WHAT’S NEXT

Demand has been established
on a small scale in the past 5
months with planner activity in
speaker searches a...
HURDLES

Competitors or
Partners
Current directories geared to serve event planners tend to com in
two forms;
•

Sites suc...
EXECUTION

Project list
Input 200,000 (est.) suppliers into the
Supplier Directory. This will put our
directory on par wit...
THE ASK

Technical Development:
- RFP Engine
- Recommendation Engine
- Analytics module
- Mobile editions

Marketing & Sal...
CONTACT

Contact ProjectSpeaker
Pierre Bisaillon
www.ProjectSpeaker.com
tel.: (613) 220-0156

pierreb@projectspeaker.com
@...
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Project speaker investor slide deck - final

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Project speaker investor slide deck - final

  1. 1. Speakers & Everything Else tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  2. 2. TODAY’S MARKET 2 tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  3. 3. CATEGORIES Meeting Services Venues Travel Communications AV Rental Catering Arenas Banquet Halls Animation Apparel Airlines Airport Transfers Chairs Games B&B Bowling Alleys Branding Copy Writing Charter Buses Convention Shuttles Picnics Speakers Casinos Convention Centers Computer Rentals Direct Mail Cruise Ships Freight Services Displays Financial Services CVB’s Dude Ranches Gifts Graphic Design Ground Transport Helicopters Formal Wear Furniture Golf Courses Health Clubs Lead Retrieval List Brokering Limousines Private Jets Housing Insurance Hotels Museums Loyalty Programs Live Messaging Rental Cars Tours Badges Lighting Resorts Restaurants Market Research Printing Travel Agencies Yacht Charters Linens Massage Shopping Malls Ski Resorts Microphones Online Registration White Water Rafting Tourism Boards First Aid Meeting Software Spas Sports Facilities Ad Specialties PR Visitors Bureaus Hot Air Ballons Carts Customs Brokerage Theaters Universities Publications Signage Safaris Trains Ticketing Florists Vineyards Concert Halls Web Conferencing Telemarketing RV Festivals Apparel Graphic Services Camps Bars Tradeshow Displays Webcasting Trekking Sailing tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  4. 4. CATEGORIES Meeting Services Venues Travel Communications AV Rental Catering Arenas Banquet Halls Animation Apparel Airlines Airport Transfers Chairs Games B&B Bowling Alleys Branding Copy Writing Charter Buses Convention Shuttles Picnics Speakers Casinos Convention Centers Computer Rentals Direct Mail Cruise Ships Freight Services Displays Financial Services CVB’s Dude Ranches Gifts Graphic Design Ground Transport Helicopters Formal Wear Furniture Golf Courses Health Clubs Lead Retrieval List Brokering Limousines Private Jets Housing Insurance Hotels Museums Loyalty Programs Live Messaging Rental Cars Tours Badges Lighting Resorts Restaurants Market Research Printing Travel Agencies Yacht Charters Linens Massage Shopping Malls Ski Resorts Microphones Online Registration White Water Rafting Tourism Boards First Aid Meeting Software Spas Sports Facilities Ad Specialties PR Visitors Bureaus Hot Air Ballons Carts Customs Brokerage Theaters Universities Publications Signage Safaris Trains Ticketing Florists Vineyards Concert Halls Web Conferencing Telemarketing RV Festivals Apparel Graphic Services Camps Bars Tradeshow Displays Webcasting Trekking Sailing tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  5. 5. CATEGORIES Meeting Services AV Rental Catering Venues Arenas Travel Communications Banquet Halls Animation Apparel Airlines Airport Transfers Chairs Games B&B Bowling Alleys Branding Copy Writing Charter Buses Convention Shuttles Picnics Speakers Casinos Convention Centers Computer Rentals Direct Mail Cruise Ships Freight Services Displays Financial Services CVB’s Dude Ranches Gifts Graphic Design Ground Transport Helicopters Formal Wear Furniture Golf Courses Health Clubs Lead Retrieval List Brokering Limousines Private Jets Housing Insurance Hotels Museums Loyalty Programs Live Messaging Rental Cars Tours Badges Lighting Resorts Restaurants Market Research Printing Travel Agencies Yacht Charters Linens Massage Shopping Malls Ski Resorts Microphones Online Registration White Water Rafting Tourism Boards First Aid Meeting Software Spas Sports Facilities Ad Specialties PR Visitors Bureaus Hot Air Ballons Carts Customs Brokerage Theaters Universities Publications Signage Safaris Trains Ticketing Florists Vineyards Concert Halls Web Conferencing Telemarketing RV Festivals Apparel Graphic Services Camps Bars Tradeshow Displays Webcasting Trekking Sailing Speakers tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  6. 6. CATEGORIES Meeting Services Venues Communications Travel Seller’s Market Buyer’s Market Speakers tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  7. 7. MARKET SIZE $14 BILLION North America In 2012 $4.7 BILLION 1.1 MILLION RFP’S tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  8. 8. RELATIVE MARKET SIZES $14 BILLION 14 12 $9 B 10 8 $7B $7 B 6 4 $1 B 2 0 Printing Tobacco Growing Liquor Solar & Wind Pharmaceutical Meeting & Tradeshow All figures N.A. tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  9. 9. 2 CORE REVENUE STREAMS Projected July, 2014: Figures are based on: - 2,000 active planners and using actual industry figures for average events, services and transaction amounts. RFP (Request for Proposal) Planners 2,000 Events per year X 6 X Services booked per event = Total transactions @ 96,000 8 Average transaction amount = $6,000 Total sales volume $57.6 million 7.5 % ProjectSpeaker revenue $4.32 million Business Intelligence (Planner Activity Reports) Planners 2,000 Events per year X 6 X Data points per event 25 Total data points = 300,000 @ Average annual subscription fee X $3,000 tel.: 613.220.0156 Projected subscribers 500 @projectspeaker = ProjectSpeaker revenue $1.5 million www.projectspeaker.com pierreb@projectspeaker.co m
  10. 10. THE TEAM Pierre Bisaillon Matt Hicks CEO CTO - Founded Focus (acquired by TSW) - Co-founded MagazineContent (acquired by Media Pro AG) - Established Zmags Inc. Grew sales to $6 million/yr in 13 months. • Led development teams at Overstock.com and iMirus. Stefan Gutsch Moritz von der Linden CFO/COO • Co-founded MagazineContent • A widely recognized Scala expert. • GM and Board member of Ziehm Imaging (+100 million in revenue) • EC-Council Certified Ethical Hacker. • Board member at Weissman & Co. Director/Advisor • Co-founded ValuePrice (acquired by Aurelius) • Founded 360T (acquired by Summit Partners) • Co-founder of CRX Markets - 20 years of event, sales and comp sci experience tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  11. 11. SO FAR After 1 year of due diligence, CODING BEGINS! • • Event planners are invited to try out event management tools and search from speakers. Scala-based (high scalability) Other Scala sites: • Twitter • Foursquare • LinkedIn • Klout Sep. 2012 Supplier business model pivot MVP is launched! Margins too low with cold calling suppliers. New model scales directory exponentially and leverages deflationary economics and email campaigns to grow. Builds database for RFP and Analytics Launch with 200 speakers. Gained key insights from planners Nov. 2012 First module (speakers) goes live. Platform is designed around 3 core modules: • Planners • Speakers/Bureaus • Suppliers Speaker module is launched to populate the platform Mar. 2013 Jun. 2013 Sep. 2013 Oct. 2013 Supplier Directory launches. Speakers bureaus invited. Supplier Directory about to rival Cvent in number of suppliers Invited limited number of suppliers using email campaigns and cold calling. Signed a handful of suppliers up to paid monthly listings. • 15 bureaus have joined. • Speakers number over 2,000 We have a database of over 200,000 suppliers to import to the Directory. We will market to planners and capture supplier agreements as planners contact the suppliers. tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  12. 12. GLOBAL NETWORK Global Network of Speakers Bureau Partners tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  13. 13. WHAT’S NEXT Demand has been established on a small scale in the past 5 months with planner activity in speaker searches and supplier look-ups. Critical point is to be able to scale as planners, speakers and suppliers dramatically increase in numbers. Analytics module will provide proof of planner activity to speakers, bureaus and suppliers. This is critical to establishing ProjectSpeaker as a solid marketing platform for speakers, bureaus and suppliers. Mobile and how we integrate the key functions of the platform to mobile devices is of paramount importance to planner acceptance. Essentially, planner’s are either at the office or at the event and require access to their info managed through ProjectSpeaker. Today Future Milestone: Key Proof Point: Traction: • Increase supplier directory to over 200,000 suppliers • Heavy ramp up of marketing to planners to increase numbers. • Developing a user-friendly RFP process from both the planner’s and supplier’s perspective is key to widespread use. • Initiate email campaign to 15,000 planners • Bring speaker total to 3,000 • Planner acceptance is key to project. tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  14. 14. HURDLES Competitors or Partners Current directories geared to serve event planners tend to com in two forms; • Sites such a Mpoint, Hotelplanners.com, BizBash and Cvent which focus mainly on hotels and venues • Event industry magazines who maintain a directory of their advertisers on their own sites. Our focus will be on the hundred of other service categories catering to event planners. By successfully integrating the “other” services, we will position ourselves as a potential acquisition target for one of the mainstream directories. Of course, to better serve our planners, we will seek to partner as an affiliate with one of the mainstream sites to cover the hotels/venues category. Marketing Technical At it’s core, ProjectSpeaker is a BtoB acquisition play. Unlike general consumer sites which require millions of users to scale, our target market is a relatively small 80,000 (N.A. figures) but each one has very high potential value. As confident as I am in my skills and those of our CFO/COO, we truly shine from a technical perspective with our CTO, Matt Hicks. As such, our challenge is not one of blasting to huge numbers but rather focusing on properly delivering our value proposition. Critical to our decision to choose Scala was howrock-solid the platform would be regardless of how big we scaled. Scala, think next generation Java, became the obvious choice in regards to stability, security and clean code. I personally have spent a significant part of my career helping companies discover and communicate their unique selling proposition. The challenge at ProjectSpeaker is tailor-made for me and my team. This decision was made that much easier by the fact that Matt Hicks is one of the most recognized experts in Scala. In fact, he’s been recently courted by both Google and TypeSafe, who’s cofounder, Martin Odersky, designed Scala. Our USP: On the downside, Scala devs are harder to find but with full Java interoperability, we can access a huge market of Java developers. “Find your speaker, and everything else.” All the core modules have been developed, launched and tested. The two remaining pieces to the puzzle are the RFP Engine and the Analytics module. We anticipate a development time of 1.5 months for the RFP Engine and <1 month for the Analytics. Running in parallel would be our efforts to create efficiencies at every step of the workflow to improve the planner’s user experience. tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  15. 15. EXECUTION Project list Input 200,000 (est.) suppliers into the Supplier Directory. This will put our directory on par with Cvent’s in terms of entries. Our entries are complimentary to theirs rather than duplicates. Two promotions are launched: Planners: We launch an email campaign to the 15,000 planners highlighting the 2,000 speakers, 15 bureaus and 200,000 event suppliers. Goal: Increase planner sign ups. Suppliers: We launch an email campaign to the 200,000 in batches with the following call to actions: 1-Confirm listing & agree to RFP terms 2- Upgrade listing to enhanced 3- Upgrade listing to featured The campaign is 3-tiered: - 10 variations of #1 above, spaced 4 days apart. If no response, then trickly campaign continues indefinitely. - Once confirmed, 10 variations of #2 - Once confirmed, 10 variations of #3 Goal: Move supplier along the sales process Planner click to contact or RFP supplier: ProjectSpeaker intercepts inquiry and forwards a “A planner is has inquired about your services” message with a link to confirm listing, agree to RFP terms and have the inquiry forwarded. Expansion: Heavy promotion of supplier success stories to move suppliers along the sales process. - Uncomfirmed to Confirmed - Confirmed to Enhanced - Enhanced to Featured 2. Begin globalization of platform with German language and German rollout. Fine tune the process of increasing planner signups, increasing planner activity and moving the suppliers along the sales process. Goal: Achieve maximum process efficiency to prepare for international expansion. Expand to Europe and Asia in 3 stages via our office in Nuremberg, Germany 1. Roll out across the U.K. 6 of our current 15 bureaus are from the U.K so we’re well positioned already 3. Roll out to Asia headed by our Director, Moritz von der Linden who has extensive Asia experience. A significant issue to consider is the “ProjectSpeaker” name. The name was chosen as it focuses on a USP of being the only services directory to include speakers. We also own “planninghound.com”. I would be interested to seek out advice from branding experts. tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  16. 16. THE ASK Technical Development: - RFP Engine - Recommendation Engine - Analytics module - Mobile editions Marketing & Sales: - Planner acquisition - Supplier sales - Analytics subscriptions - Awareness campaigns $75,000 $140,000 $250,000 Funding Round Admin Costs/Patent Application: - General administration - Merit Point System Patent Investor Assistance: - Marketing aid - Financial consulting in regards to proper corporate structures to leverage international expansion. $35,000 Future Investment: We anticipate a future (end of 2014) round to finance our global expansion efforts. $500,000 - $1 million tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m
  17. 17. CONTACT Contact ProjectSpeaker Pierre Bisaillon www.ProjectSpeaker.com tel.: (613) 220-0156 pierreb@projectspeaker.com @ProjectSpeaker tel.: 613.220.0156 @projectspeaker www.projectspeaker.com pierreb@projectspeaker.co m

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