Why You Should Not Do Business Transformation

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This article outlines business transformation and what it is.

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Why You Should Not Do Business Transformation

  1. 1. Why you should not do business transformationF:.@C#/.+13C%?VW11 !"#$ %&($ %$ )**+),($ &-.$ /+0+((),#$ %$ ($ 1-,$ )/#$ 2)/$ %&)%$ )(*,+($ %-$ %,3+$ 4/-.5+67+8$ %-$+9)2/+$ %&+$ 6+:/%-/($ -1$ 1-,2+,$ )3%&-,(;$ )/6$ +%&+,$ %-$0-,,+0%$ %&+28$ .&+,+$ %&+#$ ),+$ /+757+/%5#$ (+%$ 6-./8$ -,$ %-$ 2)4+$ %&+2$ &2(+51<$ =-,$ %&+$ +,,-,($ -1$ 6+:/%-/$ 235%*5#$ %&+2(+5>+($ )00-,6/7$ )($ %&+$ ,+04-//7$ *,-0++6(8$ )/6$5+)6$2+/$/%-$)?(3,6%+(8$ .&0&$)%$5)(%$%&+#$(++8$?3%$0)//-%$)>-68$.%&-3%$ ,+04-//7$)/+.$1,-2$?+7///7<@ !"#$%&(#))*&+,*-.%/"%0+1231!Sweden, around the turn of the 20th century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bout this article!".&%:/.=;*#5/;.0*&&#$*/".0</"%/.&/#9%?:*6*::*9/#%&N)5&.0*&&/:%0&6#:$%/.#0OAG09%&?#5$.<"/&5&>*=/6:#$/"*>:*-.#5&&*0/*0=*+4O$-*:?8%:?#6./%096#:%:*%&#0AP"%/9#8*$*%0)?)5&.0*&&/:%0&6#:$%/.#0Q4O$&5:*8*8.;;%;;"%-*%0.9*%#68"%/./:*6*:&/#+)5/8"%/.&(#))*&/*;;.0<5&R&**0#/GSQ,*/O&/%@*%=;#&*;##@%/./ABusiness,##@.0<6#:%=;*%:9*D.0./.#0#6)5&.0*&&.00#/*%&?AG=/5%;;?+/"*:*.&0#%<:**95>#0*T%=/9*D.0./.#0AP.@.>*9.% .&>:#)%);?/"* #0* #6 /"* )*&/>;%=*& /# ;##@+ &.0=* P.@.>*9.% >:#-.9*&% =#$$#0 &*0&*%>>:#%="U!!"#$%&(#))*&+!"*,*-.%/"%0+*9./.#0VWWX+Y*0<5.0E##@&,/9+47EJWZ1[ZW[X1L3ZW 1
  2. 2. Why you should not do business transformation Erik Moti, 15 May 2011 !A$ ?3(/+(($ B)5(-$4/-./$ )($ )/$ +/%+,*,(+$ -,$ :,2C$ ($ )/$ -,7)/()%-/$ 6+(7/+6$ %-$ *,->6+$ 7--6(8$(+,>0+(8$-,$?-%&$%-$0-/(32+,(D< "3(/+((+($),+$*,+6-2/)/%$/$0)*%)5$+0-/-20(8$/$.&0&$2-(%$-1$%&+2$),+$*,>)%+5#$-./+6$ )/6$1-,2+6$%-$+),/$*,-:%$%-$/0,+)(+$%&+$.+)5%&$-1$%&+,$-./+,(<$"3(/+((+($2)#$)5(-$?+$/-/E 1-,E*,-:%$-,$(%)%+E-./+6<$A$ ?3(/+(($-./+6$?#$235%*5+$ /6>63)5($2)#$?+$,+1+,,+6$%-$)($)$ 0-2*)/#8$)5%&-37&$%&)%$%+,2$)5(-$&)($)$2-,+$*,+0(+$2+)//7< F&+$ +%#2-5-7#$ -1$ G?3(/+((G$ ,+5)%+($ %-$ %&+$ (%)%+$ -1$ ?+/7$ ?3(#$ +%&+,$ )($ )/$ /6>63)5$ -,$ (-0+%#$ )($ )$.&-5+8$ 6-/7$0-22+,0)55#$>)?5+$)/6$*,-:%)?5+$.-,4<$F&+$ %+,2$G?3(/+((G$&)($ )%$ 5+)(%$ %&,++$ 3()7+(8$ 6+*+/6/7$-/$ %&+$ (0-*+$ H$ %&+$ (/735),$ 3()7+$ %-$ 2+)/$)$ *),%035),$ -,7)/()%-/;$ %&+$ 7+/+,)5I+6$ 3()7+$ %-$ ,+1+,$ %-$ )$ *),%035),$ 2),4+%$ (+0%-,8$ G%&+$ 23(0$ ?3(/+((G$ )/6$ 0-2*-3/6$ 1-,2($ (30&$ )($ )7,?3(/+((;$ )/6$ %&+$ ?,-)6+(%$ 2+)//78$ .&0&$ +/0-2*)((+($ )55$ )0%>%#$?#$ %&+$ 0-223/%#$ -1$ (3**5+,($-1$ 7--6($ )/6$(+,>0+(<$J-.+>+,8$%&+$ +9)0%$6+:/%-/$-1$?3(/+((8$54+$230&$+5(+$/$%&+$*&5-(-*&#$-1$?3(/+((8$($)$2)%%+,$-1$6+?)%+$ )/6$0-2*5+9%#$-1$2+)//7(<@!%@.0</"*9*D.0./.#0#6O75;;.-%0%097"*66:.0+)5&.0*&&.&/"* >:#-.&.#0#6<##9&+&*:-.=*&#:)#/")?%0 #:<%0.&%/.#0/#=#0&5$*:&R8".="=%0 )*+ #6=#5:&*+ #/"*:#:<%0.&%/.#0&S 8./" /"* <#%;#6 )*.0< %>:#D./%);*%09-.%);*#:<%0.&%/.#0A!#)*%);*/#9#)5&.0*&&.&9*/*:$.0*9)?/":**6%=/#:&A].:&/+/"*:*$5&/)* =#0&5$*:&8"#0**9 ?#5:<##9& #: &*:-.=*&A 7*=#09+ ?#5O;;0**9 /"* $*%0&/#>:#95=*/"*<##9& #:&*:-.=*&+ %09 /".:9+ ?#5 0**9 /#=#$>;?8./" /"* :5;*&6#: 9#.0< )5&.0*&&A 40 #/"*:8#:9&+?#5O;;0**9%$%:@*/+?#5O;;0**9/*="0#;#<?%09?#5O;;0**9/#=#$>;?8./"/"*;%8A46?#5O:*9#.0<)5&.0*&&"8".="=%0)*+)?9*D.0./.#0+>:#D./%);*+/"*:*.&%$%:@*/^/"%/.&#)-.#5&A_#5O;;"%-*%$%:@*/&"%:*%09?#58%0//#>:#/*=//"%/&"%:*A!"*:*$%?)*$%0?:*%&#0&%&/#8"?$%:@*/&"%:* =%0 ="%0<* 6#:/"* 8#:&*A 7#$*/.$*&./.& %&&.$>;* %& =#0&5$*:&9# 0#/ 0**9 /"* <##9& #:&*:-.=*& %0?$#:*A G&*T%$>;* #6 /".&=#5;9 )* /#9%?O&>#&/%;$%:@*/ 8".=" .&9*=;.0.0< 9:%$%/.=%;;?95*/#>:*-%;*0=*#6*$%.;%09&#=.%;$*9.%A46/"*:* .&0#$%:@*/6#:8"%/?#5"%-*/##66*:+?#50**9/#/".0@%)#5/#/"*:#66*:.0<&+.A*A="%0<.0<?#5:)5&.0*&&A46)5&.0*&&.&/"*>:#-.&.#0#6<##9&#:&*:-.=*/#=#0&5$*:&+/"* =#0&5$*:&/"%/>5:="%&*?#5:<##9&#:&*:-.=*&.&?#5:$%:@*/&"%:*AP#::?.0</"%/?#5:$%:@*/.&9.&%>>*%:.0<.&>:#)%);?0#/&#$*/".0<?#5%;;#6%&599*0%:*=#06:#0/*98./"AE?@0#8.0<?#5:)5&.0*&&+?#5@0#8?#5:$%:@*/+%09&.0=*./8.;;="%0<* <:%95%;;?+?#58.;;0#/.=*>#/*0/.%;9*=:*%&*%09?#5"%-*/.$*/#%0/.=.>%/*D;5=/5%/.#0.0/"* $%:@*/A.;%09 I%&#:<%0.&%/.#0&=%0%0/.=.>%/* #0/"*.:9*=:*%&.0< &/#=@ %09 <:%95%;;?="%0<*/"*.:)5&.0*&&+%&/"*?@0#8/"%//"*?8.;;:%0 #5/#6 6#&&.;&65*;&*-*0/5%;;?A !".&%>>;.*&0#/#0;?/##0*.;%09I%&#:<%0.&%/.#0+)5/%;;#6/"*$%:*A7#$*/.$*&+.0-*0/.#0&=%0$%@*%$%:@*/9.&%>>*%:%/ -*:? &"#:/ 0#/.=*+ 8".=" =%0 )* #5/;.0*9 )? /"* .0/:#95=/.#0 #6 /"* H#$>%=/ `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
  3. 3. Why you should not do business transformation Erik Moti, 15 May 2011a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
  4. 4. Why you should not do business transformation Erik Moti, 15 May 2011Business Transformation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hy are you doing business transformation?F%:;.*: 8* &/%/*9 /"%/ ="%0<.0< ?#5: <##9& #: &*:-.=*& /# D./ $%:@*/ 0**9& .& 0#/ )5&.0*&&/:%0&6#:$%/.#0+ 50;*&& /"*:* .& %0 .0&/%0/ %09 9:%$%/.= 9*=:*%&* .0 /"* 0**9 6#: /"*&* <##9& #:&*:-.=*&+ ;.@* 8./" /"* .0/:#95=/.#0 #6 /"* H#$>%=/ `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`SAE5/9#*&./:*%;;?Q!"*8"#;*.9*%#69#.0<)5&.0*&&.&0#/B5&//#>:#-.9*/"*<##9&%09&*:-.=*R6#:8".="?#5%;:*%9?0**9/*="0#;#<?/#&/%:/8./"S+)5//#>:#-.9*./.0%)*//*:+="*%>*:+6%&/*:8%?/"%0?#5:=#$>*/./#:&A46?#5=%0O/9#&#+?#58.;;0**9/#="%0<*AG&#5:&*=#096%:$*:6:#$78*9*0509*:&/##9%09)5.;/%)%:0AG<%.0+ /# $%@* ./ %)&#;5/*;? =;*%:+ /*="0#;#<? $5&/ )* /%@*0 .0 /"* ):#%9*&/ 8%? >#&&.);*A 46)5:*%5=:%=? .& "#;9.0< ?#5 6:#$ )*.0< %);* /# %9%>/ /# ="%0<*+ ?#5 $.<"/ 8%0/ /# ="%0<* ?#5:>:#=*&&*& )? %>>;?.0< ,*%0b7.T 7.<$%A !".& .& %;&# )5&.0*&& /:%0&6#:$%/.#0+ %& >:#=*&&*& %:*=#0&.9*:*9%&%0#0Z"5$%0$*%0&#6>:#95=.0<%09>:#-.9.0<<##9&#:&*:-.=*&A("//>&Ubb888A/"*6:**9.=/.#0%:?+=#$b/:%0&6#:$%/.#0&(5$%0:*&#5:=*&8.;;0#/)*=#0&.9*:*9.0/".&%:/.=;*A7#$*/.$*&/"*$*%0&%:*9*D.0*9%&Y*#>;*+Y:#=*&&%09!*="0#;#<?A40/".&%:/.=;*>:#=*&&*&%:*=#0&.9*:*9%&%&>*=.D.=>%:/#6!*="0#;#<?A 4
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  10. 10. 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  11. 11. Why you should not do business transformation Erik Moti, 15 May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c5*0/="%0<*&#0?#5:D.:&//.$* %<.;* /*="0#;#<?.0&/*%9#6#0 ?#5:)5&.0*&&AIA Y:#=*&&*&&*:-* % &>*=.D.=<#%; .0?#5:#:<%0.&%/.#0/#@**>=#0/:#; #-*:?#5:)5&.0*&&A d*>;%=.0< /*="0#;#<?8./" $#:* %9-%0=*9/*="0#;#<?=%0)* B5&/%&.$>;* %=/.#0A46?#5%:*.0/"*/:%0&>#:/%/.#0)5&.0*&&+:*>;%=.0<% /:5=@.&B5&/%$%//*: #6<*//.0</"*#0*/:5=@9*;.-*:*9%/%>;%=*8"*:*./=%0)*.$$*9.%/*;?&8./="8./"/"*#;9#0*8./"#5/;#&&#6>:#95=/.#0 /.$*A E5/ .0 #/"*: =%&*& ./ =%0 "%-* ;#&&.0 >:#95=/.#0 /.$* %& % =#0&*c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c5%/*+?#5=%0"%-*/"*.06#:$%/.#0%-%.;%);*)*6#:*/"*&8./=".&>*:6#:$*9+&#?#5:=%0>:*>%:*6#: $*%&5:*&/#)* /%@*0A46:*>;%=*$*0/ .&0#/ >*:6#:$*9 %&>;%00*9+>:#=*&&*& &"#5;9 )* %);* /#<.-* ?#5 /"* .06#:$%/.#0 .0&/%0/;?6#:?#5/#/%@*%99./.#0%; $*%&5:*&SA7#+.0?#5:#:<%0.&%/.#0+>:#=*&&*&0**9/#)*-*:?%9%>/.-* .0#:9*:/#=#>* 8./"%09=#0/:#;=#0&/%0/="%0<*A 11

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