Your SlideShare is downloading. ×
Be More in SENCQ with LinkedIn
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Be More in SENCQ with LinkedIn


Published on

This presentation takes a look at the following LinkedIn features: Skills & Expertise, Endorsements, News (LinkedIn Today), Company pages, and Questions & Answers. If you'd like to hear the …

This presentation takes a look at the following LinkedIn features: Skills & Expertise, Endorsements, News (LinkedIn Today), Company pages, and Questions & Answers. If you'd like to hear the presentation you can access a recording of it's original presentation here: Go to the presentation on 12/7/12.

Published in: Career

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Bullet 1 - 2: numbers from Erik Qualman’s Socialnomics video – he’s the author of a book by the same nameRest come from; bullet 6 is as of Aug 2012
  • Transcript

    • 1. Be More in SENCQ with LinkedIn - Keep up With What’s New And Cool -Copyright 2012 Spirit From Suzette Conway at Spirit SpotSpot™
    • 2. Agenda Quick Reminders: Stats and Profiles Get in SENCQ  Skills & Expertise page (cool)  Endorsements (new)  News from LinkedIn (cool)  Company Page (cool and new)  Questions & Answers Feature (cool) Other new things with LinkedIn As time permits: How to engage your connections
    • 3. Why LinkedIn? 80% of companies use social media to recruit 95% of those use LinkedIn World’s largest online professional network: 175 million members in over 200 countries & territories (62% non US) 2 new members join every second Executives from all 2011 Fortune 500 companies as members LI hiring solutions used by 85% of the Fortune 100 companies Hundreds of thousands of job applications have been submitted using Apply With LinkedIn > 2 million Company Pages > 1 million Groups
    • 4. Quick Reminders Everything in LinkedIn hinges on a well built profile and connections LI is more powerful if these two things are in place Make the PROFILE your starting point, work toward 100% --- 40% more likely to receive opportunities Already have 100%? Review regularly to ensure it is current, accurate, targeted CONNECT and STAY CONNECTED (be active)
    • 5. ProfileMake it 100% - Past 100% - Today Complete  Current position  Your industry and Personal  Two past positions location Easy to Read  Education  An up-to-date current position (with a Relevant  Profile summary description) Secure  A profile photo  Two past positions  Specialties  Your education  At least three  A profile photo recommendations  Your skills (min. of 3)  At least 50 connections  Profile Freshness – be active
    • 6. Skills & Experience
    • 7. Skills & Expertise Search for Skills & Key Words (More >> Skills) See and add skills to your profile See things related to the skill:  People in your network  Companies needing the skill  Jobs for that skill  Groups related to the skill GREAT Growth/Size/Age graph at top of skill page – helps you fine tune the key words you use
    • 8. Endorsements
    • 9. Endorsements Different than recommendations, which are a written endorsement, usually specific, tied to a certain role/job; can be requested and proactively offered Can endorse your 1st degree connections skills and expertise with one click and they can endorse your skills &expertise No automatic way to request an endorsement (can do so personally) In THEORY…Your connections can endorse you for a skill or expertise that isnt listed on your profile. Youll see these skills in a blue box at the top of your profile.  Click the X for you dont want to add, click Add to Profile otherwise  These items wont be visible to others until you choose to add them to your profile.
    • 10. Endorsements Hide an endorsement:  Click the arrow next to endorsements for a skill, click Hide Endorsement, Click Close.  The person who endorsed you will not be notified  Note: Theres no way to unhide an endorsement or remove the Skills &Expertise Retract an endorsement  From your connections profile, move your cursor over the name of the skill and click Undo.
    • 11. Endorsements Email Notifications:  You’ll receive these for skill endorsements from your connections by default.  Can change notifications: Under your name in the upper right of your homepage, and select Settings >> Email Preferences >>Set the Frequency of Emails>> Scroll to Endorsements and select No Email Maximum of 50 skills on your profile  If you remove skills to make room for others, related endorsements are removed too  If you re-add the skill the endorsements will reappear Cannot currently opt out of endorsements
    • 12. News
    • 13. News: A Reverse Search Let Information come to YOU instead of looking for it “Settings” control email frequency (LI Today option) Other “Reverse Searches”? Emails about LI Groups, Connection Updates  Comment on what’s going on with others, offer advice, ask questions, start a discussion, provide resources… Provides a constant stream of things to share on LI…  Helps you stay active on LI  Demonstrates your knowledge and desire to stay current in your industry (share and comment on the news or articles you see)  Share the info with individuals, groups, or as a general update. Great way to “give” without having to find something of value all on your own
    • 14. News: A Reverse Search News >> LinkedIn today:  Stop sorting through blogs and twitter 2 hrs a day  Customize the news LinkedIn sends you (gear icon or customize link), stay current on your industry  Can add or remove industries/topics  Can Like, Comment, Forward, & Save articles  Can follow industry leaders  See the source of the news and that helps you hone in on which sites and blogs you might want to review regularly
    • 15. Companies
    • 16. Companies GOOGLE Search “Top 100 companies in [your city or industry]” Identify the top 25 you are interested in Research them… starting on LinkedIn Note:  This section has changed recently.  Companies can customize the pages – examples: Dell and USAA look very different
    • 17. Companies Search Company for actionable information:  Overview: Products, services, size, location,  FOLLOW the company  JOBS –based on relevance to your profile  Insights tabs have very cool information  See people in your network with a link to the company  Find related companies  Who got promoted, who left, and where did they go? (shows related prods, industries, skills – other places for you to look)  Where employees of the co. are located  What skills they commonly have  Your connection graph  “Companies affiliated with” = other companies to research
    • 18. Questions & Answers
    • 19. Questions and Answers Connect with others who share interests and expertise Answer questions to share your expertise and experience, contribute to your brand Ask questions – can be public or private
    • 20. Questions and Answers Public questions:  Show up on open questions page for others to answer  Are visible to all LI members  Appear in your profile  Show up in updates sent to your connections when asked and answered  Show up in search engine results  Open to responses for up to 7 days or until you close the question
    • 21. Questions and Answers Private questions:  Sent as a private message to the inbox of the selected connection  Responses show up in your private inbox  Do not appear in your profile  Do not show up in updates sent to your connections when asked and answered  Do no show up in search engine results  Do not expire since they are a private message
    • 22. Other New Things WithLinkedIn Twitter >> LinkedIn is not available  Can still post LinkedIn >> Twitter  As of 6/29/12  Your Twitter account will continue to appear on your LinkedIn profile page. Shut off the LinkedIn Events application effective November 26, 2012.  Investing development dollars on apps that are more popular  You can always share links about events from your hope page or in relevant groups. News Module on Company Pages is no longer supported
    • 23. Resources LinkedIn blog: LinkedIn Help System:
    • 24. Bonus Discussion How to engage your connections• Stay active; awkward to ask favors of people you haven’t engaged in 5 years• Mimic your real life network -- We ask and offer things and it’s harder to do if you don’t know someone• What not to ask for: a job• What to ask for: info that leads to the job (email of the hiring manager, info on company culture…), recommendations, introductions, resources, company info, cultural info, interviewing tips…• How to ask for it: • Be clear on what ask of the person • Make it easy for the other person (give all the necessary info, multiple ways to contact you, clear deadlines for when you need things…) • Can be direct or indirect (OWB story)