How to Maximize Your Web Exposure for 2014
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How to Maximize Your Web Exposure for 2014



Start the new year off on the right foot by getting familiar with online marketing's latest tactics!

Start the new year off on the right foot by getting familiar with online marketing's latest tactics!

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    How to Maximize Your Web Exposure for 2014 How to Maximize Your Web Exposure for 2014 Presentation Transcript

    • How To MAXIMIZE your Web Exposure In 2014 By: Suzen Pettit
    • Give Your Content a Defined Niche • Creating a defined niche builds loyal audiences • Niches  Target Marketing • Only target niches that you know about the most • Making your niche an area that relates to you gives you a Knowledge Advantage over others
    • Make Your Website With Google’s new “Hummingbird Strategy”, search results rely on a websites content more than their keywords. • In order to make the most from Google, you need to: • Have Defined topics for your webpages • Have an Integrated Traffic Strategy by offering multiple places on the web for people to see your content • Create a list for subscribers to ensure a constant flow of traffic • Make your content as unique as possible! Friendly
    • Use Local Search Directories Now a days, having your business on social media will not do all of the work for you… More than 70% of people use Online Local Searches for finding Offline Businesses Online Local Search Directories will help your business further by: • Ranking you higher on Google Search Results • Pinpointing your business to all local audiences • Build a reliable reputation from testimonials Great local search directories to use are Google+ Local and
    • Use to it’s Fullest Use creative ways to turn Facebook Likes into Sales Spikes by… • Always post interesting, eye-catching images for your followers • Be constant with providing useful, relevant information • Make use of Facebook’s Applications • Use attention grabbing Videos and Articles as backlinks to your website • Create Polls and “Likes v. Shares” for your audience • Offer Giveaways or Raffles to attract more followers
    • Make Content the King of your Concerns Being consistent with posts alone will not bring you success… What you post is the chief influencer in building a following along with where and how much… You may ask… “How can I get my content to crush the competition’s?” Here’s How….
    • Use Your Content to Build a Following Content may be the most important… BUT, it’s only king if you spark and audience in the first place… You can do this by: • Include internal links within your sight • Use the Wordpress SEO Plug-in • Create an e-mail subscriber list • Use Friendfeed and to connect to your target market • Utilize Facebook Sponsored Stories • Connect your posts to social media using • Create E-Zine Articles • Connect to local audiences with • Increase your Google strength with and • Repurposing your content
    • Make the Right Connections Kick the year off with a BANG by booking a Get a Grip Session At