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Social media tools Presentation Slides Presentation Transcript

  • 1. SOCIAL MEDIA TOOLS #acwebmedia
  • 2. REVIEWHow’s your blog doing?First blog post complete: “Why is social mediaimportant?”$20 for “Content Rules” books? #acwebmedia
  • 3. TODAY’S CLASSOverview of social media toolsIntro to “Content Rules”The importance of listeningUsing Google Tools to Set up Listening PostsBlog Assignment and Assignment #2 - ListeningStrategy #acwebmedia
  • 4. THIS WEEK INSOCIAL MEDIA #acwebmedia
  • 5. COMMON SOCIAL MEDIA TOOLSBlogging Facebook TwitterPodcasting Google + Webinars e-Books LinkedIN YouTube #acwebmedia
  • 6. BLOGGINGPublishing of audio, video and imagesAbility to subscribe (via RSS)Ability to commentCommon Blogging tools: Wordpress Blogger Tumblr #acwebmedia
  • 7. FACEBOOKMore than just a space to hang out with your friendsFacebook is used for businesses, organizations, events andmoreHow are pages different than profiles? #acwebmedia
  • 8. TWITTERMicroblogging platform (140 characters or less)It’s not just about what you had for lunch (unless it is.)Twitter lingo: Tweet: a post on Twitter @reply: how you talk to people on Twitter RT: Retweet (tweeting a post while giving the original tweeter credit) #: hashtag - how information is categorized on Twitter #acwebmedia #acwebmedia
  • 9. PODCASTINGRecorded audio or video contentFree to downloadPeople can subscribe and get updatesPlayable on computers, smart phones, iPods, and more #acwebmedia
  • 10. GOOGLE +The newest social network (http://plus.google.com)Similar layout to Facebook, longer form postsYou can “Circle” your friends, so you can post filteredmessagesGoogle Hangouts - multi-way video chat and meetingtool #acwebmedia
  • 11. WEBINARSEducational contentOnline seminarsPopular with businessCommon tools include GoTo Meeting, Google Hangouts,Skype #acwebmedia
  • 12. E-BOOKSe-Books are downloadable content (usually in PDF orePUB format)Can be read on a computer screen, smart phone, iPodTouch, tablet or e-ReaderPopular with businessContent can be free or pay per downloadAmazon, Gutenberg Press #acwebmedia
  • 13. LINKEDINOnline professional networkNot just for posting your resumeMake professional contacts, research companiesLinkedIN Groups and LinkedIN Answers a valuableresource for job hunters #acwebmedia
  • 14. YOUTUBEEveryone knows YouTubeCreate and customize your own channelUpload and edit your videosWorld’s 2nd largest search engineWhy not Vimeo? #acwebmedia
  • 15. #OVERWHELMEDSocial media can be pretty overwhelmingSo many tools, so little timeWhere’s the best place to start? #acwebmedia
  • 16. Grow big ears. #acwebmedia
  • 17. SAY WHAT???If you want to learn more about social media, youneed to LISTEN.But what do you listen to? There’s a lot of stuffonline. #acwebmedia
  • 18. HOW TO BE A GOOD ONLINE LISTENERGoogle has some great tools to make listening easierDon’t waste time searching for informationHave it delivered to you #acwebmedia
  • 19. GOOGLE READERGoogle Reader is going to change the way youconsume information on the WebYou can find interesting content, subscribe to it andhave it delivered to one placeHow does it work? Let’s take a look! #acwebmedia
  • 20. GOOGLE ALERTSGet Google working FOR you.Google Alerts automate Google. You can set upsearches and have any new results delivered to you.Works via email or with Google ReaderLet’s see how it works. #acwebmedia
  • 21. WHAT SHOULD YOU SEARCH FOR? #acwebmedia
  • 22. WHAT TO SEARCH FORInformation and news related to web design,developmentSocial media news and informationCompanies you are interested in working forTypes of jobs/industries you’re interested inFun stuff - hobbies, interests #acwebmedia
  • 23. YOUR TURNYou are going to set up Listening Posts using GoogleReaderwww.google.com/readerSet up an account if you don’t already have one (orlogin with your Gmail)Search for sites to subscribe to, and click “Subscribe”on anything you’re interested inPut things in folders to keep it all organized. #acwebmedia
  • 24. SETTING UP GOOGLE ALERTSGo to www.google.com/alertsSearch for topics of interestSet alerts on anything that produces good resultsHave the alerts go to your Google Reader FeedIt takes a while for them to show up! #acwebmedia
  • 25. REMEMBER...Your listening post is a living thingYou can add to it, remove things, tweak as you goMake a habit of visiting it every day (with yourmorning coffee)Listen, connect and LEARN! #acwebmedia
  • 26. ASSIGNMENT #2 - YOUR LISTENING STRATEGY #acwebmedia
  • 27. UNTIL NEXT TIME....Review videos on Web Media blog: Using GoogleReader and Setting Up Google AlertsBlog post #2: What is your favourite social media tooland why?Start working on Assignment #2: Your ListeningStrategy (due in 2 weeks) #acwebmedia