Social media and your job hunt


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Social media and your job hunt

  1. 1. SOCIAL MEDIA AND YOUR JOB HUNT #acwebmediaThursday, January 19, 2012
  2. 2. REVIEW You should have two blogs complete A few blogging tips Try inserting an image (use to find Creative Commons images Use links! How’s your Google Reader doing? Questions about Assignment #2? #acwebmediaThursday, January 19, 2012
  3. 3. TODAY’S CLASS Distribution of “Content Rules” books How to use social media for school work How to use social media to find a job! #acwebmediaThursday, January 19, 2012
  4. 4. THIS WEEK IN SOCIAL MEDIA #acwebmediaThursday, January 19, 2012
  5. 5. SOCIAL MEDIA FOR SCHOOL WORK Research - it’s more than just Wikipedia Using Facebook Groups for collaboration Thinking outside the classroom - hello, who’s out there? Finding other students to connect with. Twitter as a resource Want to go to Stanford University? You can with iTunes U. #acwebmediaThursday, January 19, 2012
  6. 6. SOCIAL RESEARCH #acwebmediaThursday, January 19, 2012
  7. 7. SOCIAL RESEARCH You’re already doing it. Remember Google Reader? Wikipedia is great, but only as a starting point. Follow the links in the articles! Technorati - find influencers in your area of interest - what are the best blogs? Google Trends - find the hot topics Twitter - search and ask #acwebmediaThursday, January 19, 2012
  8. 8. SOCIAL JOB HUNTING #acwebmediaThursday, January 19, 2012
  9. 9. It’s not WHAT you know. #acwebmediaThursday, January 19, 2012
  10. 10. It’s WHO you know. #acwebmediaThursday, January 19, 2012
  11. 11. WHO DO YOU KNOW? Fellow students Professors Previous employers The lady you used to deliver newspapers to Your parents’/aunt’s/uncle’s friends Your friends’ parents/aunts/uncles Twitter/Facebook/Google + “friends”, your blog commenters #acwebmediaThursday, January 19, 2012
  12. 12. YOU KNOW MORE PEOPLE THAN YOU THINK YOU DO #acwebmediaThursday, January 19, 2012
  13. 13. TASK #1: YOUR CONNECTIONS Write down a list of 10 people you know that would be considered a “connection” This can be fellow students, professors, previous employers, online “friends”, family, in-person friends, their relatives, etc. #acwebmediaThursday, January 19, 2012
  14. 14. TASK #2: PROSPECTING Pick 5 of the people on your list who seem like “prospects”. Do some online research. What company do they work for? Do they have a blog? Twitter/Facebook page? Follow them, like them and subscribe to them. #acwebmediaThursday, January 19, 2012
  15. 15. TASK #2: PROSPECTING Find other ways to connect and expand your network. Search on Twitter for people and companies of interest. Follow them and interact. Search for companies of interest. Follow them on Twitter, Like their Facebook page, subscribe to their blog. #acwebmediaThursday, January 19, 2012
  16. 16. ARE YOU ? LinkedIN is the number one professional networking site. 90% of recruiters find people via LinkedIN. If you want to improve your job prospects post- graduation, you need to start working on your profile NOW. Let’s take a tour. #acwebmediaThursday, January 19, 2012
  17. 17. TASK #3: YOUR LINKEDIN PROFILE Don’t worry if you don’t have a ton of jobs to add. Your school projects are EXPERIENCE! Any client work is EXPERIENCE! Your past jobs, even if unrelated to your current field, is EXPERIENCE! Your blog, web site, portfolio links are important #acwebmediaThursday, January 19, 2012
  18. 18. TASK #3: YOUR LINKEDIN PROFILE Complete all sections you can Post a photo Add your skills Add your projects Add your links Add your education #acwebmediaThursday, January 19, 2012
  19. 19. TASK #4: CONNECT Start by connecting with the people that come to mind first (classmates, profs, friends, employers, etc.) Re-visit your prospects. Find them on LinkedIN too. Other people will be recommended to you once you start to build your list. #acwebmediaThursday, January 19, 2012
  20. 20. TASK #5: RECOMMEND AND BE RECOMMENDED Ask for recommendations from previous employers (even if unrelated to your current field) Give recommendations to others #acwebmediaThursday, January 19, 2012
  21. 21. TASK #6: A WORK IN PROGRESS Don’t stop now! Continue to build your network on LinkedIN. Make this site your hub of professional information. Post your LinkedIN profile link on your other social sites (Twitter, Facebook, Blog, YouTube) #acwebmediaThursday, January 19, 2012
  22. 22. WHAT YOU NEED TO DO NEXT Sometime in the next week, contact ONE of the people on your prospects list, and invite them to go for coffee. This is not about asking for a job. It’s about making a connection. Continue to network and follow up whenever you can. You aren’t being marked on this. But ultimately, it’s not about getting a mark. It’s about setting up your future opportunities now. IT’S ABOUT WHO YOU KNOW. #acwebmediaThursday, January 19, 2012
  23. 23. UNTIL NEXT TIME.... Read “Content Rules” Chapters 1 through 4 (Review and Discussion in class next week) Finish Assignment #2: My Listening Strategy (due next Monday) #acwebmediaThursday, January 19, 2012