If you tell a good story, you’ll get attention.
If you tell a good story, you’ll get attention. So how do you tell a good story?
You have to knowwhere you want to go in order toﬁgure out how to get there.
The Production Process• Production is a Pre-Production three-step process• Often, people forget about pre- production Production• Pre-production is the storytelling step and is the MOST IMPORTANT! Post-Production
The Production Process Pre-ProductionProduction works onthe 80/20 rule: 80percent of your work Productionis in the pre-production step! Post-Production
How to Win at Pre-Production• Get Perspective: How are you going to tell the story? (is it ﬁrst person? A narrative tale? An art video? A retrospective?)• Map it out: What are you going to to to tell the story? (a clear roadmap of how you’re going to shoot - storyboard or script)• Plan it out: When, and where, and what do you need to shoot?
Scene Breakdown Map SCENE TECH PEOPLE PROPSSCENE II: INT. Camera Camera Op Coffee PotNIGHT: Jon comes Tripod Director Coffee Cupinto the kitchen 2x work lights with Audio Bathrobewearing a bathrobe stands Actor (Jon)and pours himself a Boom mic and polecup of coffee. • Group your scenes in ways that make sense (e.g. group all kitchen scenes together) • Plan it in advance - never wait till you get to location to ﬁgure out what to shoot!
Tips for a Smooth Production Day• Make sure you’ve got all the equipment you need• Bring extra copies of the script• Get there early!• Strive for controlled chaos• Keep detailed notes as you shoot to make editing easier (recruit your most organized friend!)• Hydrate!
CameraYou don’t need todrop $1000 on acameraMany phonecameras these daysare HD!
TripodHave an optionavailable tostabilize yourcameraAgain, it doesn’thave to cost afortune!
Lighting• Shoot outdoors if possible• Control existing light or use work lights or desk lamps
Audio• Camera mics can work in close quarters• Use an external audio recorder or microphone ideally• Minimize background noise for best results
Hit the hardware store!• You can never have enough duct tape and clothespins on hand!
Post Production• There are a number of simple editing tools• Windows Movie Maker, iMovie are great and FREE!• Adobe Premiere, Final Cut are not free and more advanced• Use the tools you feel most comfortable with
Tips for Smooth Editing• If you’ve done a good job with your script and have taken good notes when shooting, editing will be smooth!• Map your edit out on paper ﬁrst - pick the best clips and be organized before you start.
A Word on Copyright• Ensure your music and images are not subject to copyright• You can use images and music licensed under CreativeCommons.org (provided you give attribution)• Creative Commons images: www.compﬁght.com• Creative Commons (podsafe) music: Free Music Archive, MusOpen.org, iBeat.org
Just Hit Publish!• Publish your video• Start promoting (more on this next week with Patti!)
Your next steps:1) Figure out your story (brainstorm and write it down!).2) Figure out how you want to tell your story (yourperspective).3) Pre-production: Prepare your script scene by scene, listingaction, equipment, props and people. Plan the logistics of yourproduction.4) Production: Have a smooth shoot!5) Post production: Map out your edit on paper before youstart editing6) Publish: Get your video up on YouTube and tell the world!
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