INTRO TO WEB MEDIA          MTM 4085       Susan Murphy        @suzemuse     www.suzemuse.com    www.jestercreative.com   ...
CLASS RULESLateness makes me :(No personal texting or phone calls during class.Please don’t talk or otherwise disrupt the ...
CLASS RULESTaking photos, shooting video, tweeting, Facebookupdating, and live blogging of class activities areALLOWED and...
WHAT WILL YOU LEARN?This is NOT a technical courseCommon social media and online collaboration tools and their usesHow to ...
WHAT WILL YOU LEARN?Goal: To prepare you to interact personally andprofessionally in the online world, and equip youwith t...
THE ASSIGNMENTSAssignment #1: Blog (Individual) - 60 marksAssignment #2: Online Listening Strategy(Individual) - 30 marksA...
THE BOOKReading assignmentsevery weekTwo multiple-choicequizzesLots of discussion!Where to get your book                  ...
THE REASON THIS      CLASS IS COOLYou are free to express yourself online during class,outside of class, and learn more ab...
BLACKBOARD             #acwebmedia
?What is social media?                  #acwebmedia
WHAT IS SOCIAL MEDIA?It’s more than Facebook and TwitterIt also includes blogs, podcasts, video, webinars, ande-Books.It’s...
A LITTLE          HISTORY LESSON   1997 1998-2002 2002-2004 2004-2007 2007-2012SixDegrees LiveJournal    MySpace      YouT...
In Plain English                   #acwebmedia
LET’S MAKE ICE CREAM!                   #acwebmedia
SOCIAL MEDIA IS ABOUTListeningHaving conversationsSharingCollaboratingLearning                       #acwebmedia
Why does           ?social media matter?                  #acwebmedia
The Social Media Revolution                              #acwebmedia
SOCIAL MEDIA           IS A HUGE DEAL96% of people online who are under 30 have joined a social networkYears for radio to ...
Still think social media is a                                FAD?                                   #acwebmedia
It’s a fundamental shift...     ...in the way   we communicate.                              #acwebmedia
It’s how YOUR future employersare doing business.                      #acwebmedia
?How do I use social media?                       #acwebmedia
It’s not about the tools.                            #acwebmedia
It’s about                  the             conversations.                        #acwebmedia
Listen        Talk                   Learn       ShareHow do I use    Collaboratesocial media?                           #...
Listen         What do people care about?         What issues matter to them?                 What do they need?          ...
What stories can I tell?           What information do I have?How can I encourage others to share too?  Share             ...
TalkHow can I engage people?What conversations should I have?How do I get others talking?                                 ...
How do I educate others?How do I understand what’s important to people?What teaching tools are available to me?           ...
Collaborate How do I get new ideas? How do I encourage others to get involved? How do I tap into the strengths of others? ...
L E T ’ S G E T S TA RT E D !Right after the break.....                                #acwebmedia
THIS WEEK INSOCIAL MEDIA               #acwebmedia
YOURHOME BASESetting up your blog                       #acwebmedia
WHY DO I NEED A BLOG?Your blog is your home base.It’s where your content lives.Blogs can be written or video.We’re going t...
WHAT DO I NEED TO DO?Set up a Wordpress blogWordpress.com for hosted blogWordpress.org to install on your own web spacePic...
WHAT DO I NEED TO DO?You’ll be submitting 5 posts total (but feel free to blogmore often if the urge hits!)Topics for your...
BLOG INSPIRATIONMitch Joel - Six Pixels of SeparationChristopher S. Penn - Awaken Your SuperheroLiz Strauss - Successful a...
#OVERWHELMEDSocial media can be pretty overwhelmingSo many tools, so little timeWhere’s the best place to start?          ...
Grow big ears.            #acwebmedia
SAY WHAT???If you want to learn more about social media, youneed to LISTEN.But what do you listen to? There’s a lot of stu...
UNTIL THEN....Publish blog post #1 - “Why is social mediaimportant?” (and post the link to the assignment inBlackBoard)Pur...
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Intro to Web Media

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Intro to Web Media

  1. 1. INTRO TO WEB MEDIA MTM 4085 Susan Murphy @suzemuse www.suzemuse.com www.jestercreative.com #acwebmedia
  2. 2. CLASS RULESLateness makes me :(No personal texting or phone calls during class.Please don’t talk or otherwise disrupt the classduring lectures (unless you want to ask questions,which is always encouraged!)and don’t forget.... #acwebmedia
  3. 3. CLASS RULESTaking photos, shooting video, tweeting, Facebookupdating, and live blogging of class activities areALLOWED and ENCOURAGED.(just as long as you’re still paying attention!) #acwebmedia
  4. 4. WHAT WILL YOU LEARN?This is NOT a technical courseCommon social media and online collaboration tools and their usesHow to use social media for schoolHow to use social media to find a job after you graduateHow to use social media in businessCreating a social media strategyYou will be blogging AND podcasting! #acwebmedia
  5. 5. WHAT WILL YOU LEARN?Goal: To prepare you to interact personally andprofessionally in the online world, and equip youwith the knowledge to help you and your futureemployers succeed with online tools andtechnologies. #acwebmedia
  6. 6. THE ASSIGNMENTSAssignment #1: Blog (Individual) - 60 marksAssignment #2: Online Listening Strategy(Individual) - 30 marksAssignment #3 - Podcast (Group) - 30 marksAssignment #4 - Social Media Strategy - 60 marks #acwebmedia
  7. 7. THE BOOKReading assignmentsevery weekTwo multiple-choicequizzesLots of discussion!Where to get your book #acwebmedia
  8. 8. THE REASON THIS CLASS IS COOLYou are free to express yourself online during class,outside of class, and learn more about how to makesocial media tools work for you.We have a secret Facebook Group!We have a hashtag! #acwebmediaWe have a blog! http://webmedia.suzemuse.com #acwebmedia
  9. 9. BLACKBOARD #acwebmedia
  10. 10. ?What is social media? #acwebmedia
  11. 11. WHAT IS SOCIAL MEDIA?It’s more than Facebook and TwitterIt also includes blogs, podcasts, video, webinars, ande-Books.It’s about sharingIt’s about conversationIt’s about PEOPLE. #acwebmedia
  12. 12. A LITTLE HISTORY LESSON 1997 1998-2002 2002-2004 2004-2007 2007-2012SixDegrees LiveJournal MySpace YouTube FourSquare Friendster Flickr Twitter Groupon Delicious Facebook Google+ Second Life Digg ???? Wordpress LinkedIN #acwebmedia
  13. 13. In Plain English #acwebmedia
  14. 14. LET’S MAKE ICE CREAM! #acwebmedia
  15. 15. SOCIAL MEDIA IS ABOUTListeningHaving conversationsSharingCollaboratingLearning #acwebmedia
  16. 16. Why does ?social media matter? #acwebmedia
  17. 17. The Social Media Revolution #acwebmedia
  18. 18. SOCIAL MEDIA IS A HUGE DEAL96% of people online who are under 30 have joined a social networkYears for radio to reach 50 million users? 38. Facebook reached 500 millionusers in 1 year.80 of companies use social media for recruitment. 94% of those useLinkedIN.YouTube is the 2nd largest search engine.There are over 200 million blogsKindle e-Books have outsold paper books the past two Christmas seasons. #acwebmedia
  19. 19. Still think social media is a FAD? #acwebmedia
  20. 20. It’s a fundamental shift... ...in the way we communicate. #acwebmedia
  21. 21. It’s how YOUR future employersare doing business. #acwebmedia
  22. 22. ?How do I use social media? #acwebmedia
  23. 23. It’s not about the tools. #acwebmedia
  24. 24. It’s about the conversations. #acwebmedia
  25. 25. Listen Talk Learn ShareHow do I use Collaboratesocial media? #acwebmedia
  26. 26. Listen What do people care about? What issues matter to them? What do they need? #acwebmedia
  27. 27. What stories can I tell? What information do I have?How can I encourage others to share too? Share #acwebmedia
  28. 28. TalkHow can I engage people?What conversations should I have?How do I get others talking? #acwebmedia
  29. 29. How do I educate others?How do I understand what’s important to people?What teaching tools are available to me? Learn #acwebmedia
  30. 30. Collaborate How do I get new ideas? How do I encourage others to get involved? How do I tap into the strengths of others? #acwebmedia
  31. 31. L E T ’ S G E T S TA RT E D !Right after the break..... #acwebmedia
  32. 32. THIS WEEK INSOCIAL MEDIA #acwebmedia
  33. 33. YOURHOME BASESetting up your blog #acwebmedia
  34. 34. WHY DO I NEED A BLOG?Your blog is your home base.It’s where your content lives.Blogs can be written or video.We’re going to use Wordpress.You’re being marked on it. #acwebmedia
  35. 35. WHAT DO I NEED TO DO?Set up a Wordpress blogWordpress.com for hosted blogWordpress.org to install on your own web spacePick a template, or custom design one (you’re notmarked on your design)Create an “About Me” page #acwebmedia
  36. 36. WHAT DO I NEED TO DO?You’ll be submitting 5 posts total (but feel free to blogmore often if the urge hits!)Topics for your 5 posts are assigned by meLet’s review the assignment in BlackBoard #acwebmedia
  37. 37. BLOG INSPIRATIONMitch Joel - Six Pixels of SeparationChristopher S. Penn - Awaken Your SuperheroLiz Strauss - Successful and Outstanding Blog(gers)Amber Naslund - Brass Tack Thinking #acwebmedia
  38. 38. #OVERWHELMEDSocial media can be pretty overwhelmingSo many tools, so little timeWhere’s the best place to start? #acwebmedia
  39. 39. Grow big ears. #acwebmedia
  40. 40. SAY WHAT???If you want to learn more about social media, youneed to LISTEN.But what do you listen to? There’s a lot of stuffonline.Next week, we are going to learn to LISTEN. #acwebmedia
  41. 41. UNTIL THEN....Publish blog post #1 - “Why is social mediaimportant?” (and post the link to the assignment inBlackBoard)Purchase your text book, “Content Rules”. #acwebmedia

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