Intro To Social Media - Durham Farm Fresh

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Intro To Social Media - Durham Farm Fresh

  1. 1. Sunday, March 20, 2011
  2. 2. Doing Business in the Conversation Age Susan Murphy Email: sue@jestercreative.com Company: www.jestercreative.com Blog: www.suzemuse.com Twitter: @suzemuse Facebook: www.facebook.com/suzemuse LinkedIN: www.linkedin.com/in/suzemuseSunday, March 20, 2011
  3. 3. Who Am I? Writer, TV producer, entrepreneur, web site maker, content creator, professional speaker, teacher, singer, wizard, pet mom... and a complete and utter computer nerd.Sunday, March 20, 2011
  4. 4. Today’s Agenda 9:00am-10:15am: Doing Business in the Conversation Age 10:15am-10:30am: Break 10:30am-12:00pm: It’s Not About the Tools (but here are the ones you need to know about) 12:00pm – 1:00pm: Lunch 1:00pm – 1:30pm: Paul and Kelly from Brooks Farms 1:30pm – 2:30pm: Building Your Online Strategy (Hands-on) 2:30pm – 2:45pm: Break 2:45pm-4:00pm: Building Your Online Strategy continued (Hands-on) 4:00pm-4:30pm: – Q and A/Discussion and Wrap UpSunday, March 20, 2011
  5. 5. √ By the end of today you will: Understand the importance of creating great content. Feel more comfortable with social media tools. Be able to find your audience online and interact with them more effectively. Feel less fearful about engaging with your customers online.Sunday, March 20, 2011
  6. 6. ? What We’ll Learn • What’s this social media stuff about, anyway? • The best place to start with your online presence • How Facebook and Twitter can be useful for any type of business in any type of industry • 6 steps to get your online presence off the ground • Common fears and misconceptions about social media • Social media in less than an hour a day • PDF Handbook/SlideshowSunday, March 20, 2011
  7. 7. Sunday, March 20, 2011
  8. 8. The Social Media Revolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years iPods: 3 years Facebook: less than 1 year Facebook now has more than half a BILLION active usersSunday, March 20, 2011
  9. 9. The Social Media Revolution Over 200,000,000 blogs 77% of active Internet users read blogs Twitter has over 150,000,000 usersSunday, March 20, 2011
  10. 10. The Social Media Revolution 25% of search results for the world’s top 20 brands are to user-generated content. People care more about how their social graph ranks products and services than how Google ranks them.Sunday, March 20, 2011
  11. 11. People are ONLINE. They are talking about YOUR BUSINESS.Sunday, March 20, 2011
  12. 12. Chris WildmanSunday, March 20, 2011
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  14. 14. First Contact • Chris searched online and found a huge network of foodies – food lovers, critics, and suppliers • He discovered the hot topics and began to reach out and make contact. • He sent out food samples and people started posting reviews on their blogs.Sunday, March 20, 2011
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  19. 19. “...social media marketing is something any small business could get into. We have a very tiny marketing budget, but this is about spending time rather than money.” – Chris WildmanSunday, March 20, 2011
  20. 20. Social media = personal connections Social media = awareness Social media = more businessSunday, March 20, 2011
  21. 21. If you want to compete, you can’t wait for business to come to you. Social media is an opportunity you to make personal connections with your customers. Word of mouth = World of mouthSunday, March 20, 2011
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  29. 29. Home Base Community Centre Coffee Shop Town SquareSunday, March 20, 2011
  30. 30. Facebook is your community centreSunday, March 20, 2011
  31. 31. Facebook is your community centre Facebook can be the central hub of your community, where people can find and share information about the things they care about.Sunday, March 20, 2011
  32. 32. Facebook is your community centre Like a community centre bulletin board. Tell your story and provide calls to action.Sunday, March 20, 2011
  33. 33. Facebook is your community centre Your community can share their stories too.Sunday, March 20, 2011
  34. 34. Facebook is your community centre Your community can share their stories too.Sunday, March 20, 2011
  35. 35. Facebook is your community centre It links people back to your home base.Sunday, March 20, 2011
  36. 36. Flickr and YouTube are your Town SquareSunday, March 20, 2011
  37. 37. Flickr and YouTube are your Town Square It’s where you go to see the action.Sunday, March 20, 2011
  38. 38. Flickr and YouTube are your Town Square It’s where you go to see the action.Sunday, March 20, 2011
  39. 39. Search Engines love Video!Sunday, March 20, 2011
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  41. 41. Results • “Field of Screams” – over 8,300 views • Other videos – 2 to 3,000 views • Plenty of buzz • Cross promotion through web site • Blogger outreach (free passes)Sunday, March 20, 2011
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  44. 44. Results: • Through the podcast, Gary grew Wine Library from $4 million to $50 million business in 18 months. • He’s done 1000 episodes, the show gets 100,000 viewers per day. • Gary is a bestselling author of business books and has his own show on Sirus Satellite Radio called Wine and WebSunday, March 20, 2011
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  46. 46. Twitter is your coffee shopSunday, March 20, 2011
  47. 47. Twitter is your coffee shop It’s a gathering place.Sunday, March 20, 2011
  48. 48. Twitter is your coffee shop You can listen in, learn something new, and share what you know.Sunday, March 20, 2011
  49. 49. Twitter is your coffee shop Twitter is a conversation.Sunday, March 20, 2011
  50. 50. @HerrlesMarketSunday, March 20, 2011
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  53. 53. @HerrlesMarket Results: • He’s made invaluable connections with his customers • His customers are “ambassadors” – they promote his business for him. Trevor’s Twitter Advice: • Engaged followers are more valuable than volume of followers. • Start by following people in your industry, other farms and say hello! • Be yourself • Use Twitter as an opportunity to educate people about farming.Sunday, March 20, 2011
  54. 54. Home Base Community Centre Coffee Shop Town SquareSunday, March 20, 2011
  55. 55. How do we build our home base? It’s all about CONTENT. Blogging Video PhotosSunday, March 20, 2011
  56. 56. Blogs – why should you have one? • To build awareness of your brand • To boost your search engine rankings • To improve customer relations • To show knowledge & earn credibility • To get new clients/make salesSunday, March 20, 2011
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  59. 59. Your Home Base Give people a reason to drop by They will come back if you provide relevant, updated content that is interesting to the community.Sunday, March 20, 2011
  60. 60. Re-Cap • Social media can be used successfully for all types of businesses – including YOURS! • Social media is about leveraging technology to create new connections with your customers. • Social media is less about the sales pitch, and more about the conversation.Sunday, March 20, 2011
  61. 61. Yah, BUT....Sunday, March 20, 2011
  62. 62. Top 5 reasons why businesses are afraid of social mediaSunday, March 20, 2011
  63. 63. Top 5 reasons why businesses are afraid of social media We dont have time for social media. Social media is a waste of time and resources. "Haters" will damage our brand. If our employees are allowed to Tweet, they might give away company secrets.  Its impossible to track ROI. Sunday, March 20, 2011
  64. 64. We don’t have time for social media. Make it a team effort. Make it a habit. Make it part of your marketing plan. Make it a priority.Sunday, March 20, 2011
  65. 65. Social media is a waste of time and resources It’s one of the fastest ways to build brand recognition It’s not just “playing”, but it is fun! 80% of my company’s new business in the past 2 years has from social media channels. My company would not have survived the downturn if not for social media.Sunday, March 20, 2011
  66. 66. “Haters” will damage my brand. If you’re already listening, you’ll be able to hear immediately if there is an issue. You can address problems directly, quickly, and personally.Sunday, March 20, 2011
  67. 67. If our employees are allowed to Tweet, they might give away company secrets. Set up guidelines for your staff about what they can and can’t say online about the company. Your employees are the human face of your company. Encourage their personalities to shine through.Sunday, March 20, 2011
  68. 68. It’s impossible to track ROI. Social media tools are very trackable. Analytics are available across most platforms. If you focus on your goals up front, you’ll know when you’ve been successful.Sunday, March 20, 2011
  69. 69. Content is King.Sunday, March 20, 2011
  70. 70. Content is King. Conversation is King. Are you ready to start?Sunday, March 20, 2011
  71. 71. BREAK TIME!!!Sunday, March 20, 2011
  72. 72. It’s Not About the Tools (But here are the ones you should know about)Sunday, March 20, 2011
  73. 73. Blogging and Micro-Blogging Wordpress.com and .org Tumblr.com Twitter.com (Dashboard: Hootsuite.com)Sunday, March 20, 2011
  74. 74. Facebook Facebook.com Facebook Pages Facebook Groups Facebook AdsSunday, March 20, 2011
  75. 75. Photo Sharing Flickr.com Picasa.google.comSunday, March 20, 2011
  76. 76. Video Sharing YouTube.comSunday, March 20, 2011
  77. 77. Location Based Apps FourSquare.com Facebook Places GowallaSunday, March 20, 2011
  78. 78. LUNCH!Sunday, March 20, 2011
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