Best practices in social media

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Presentation Slides from Web Media class January 18th, 2011

Presentation Slides from Web Media class January 18th, 2011

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  • 1. Social Media Best Practices: Getting Started Susan Murphy Email: sue@jestercreative.com Company: www.jestercreative.com Blog: www.suzemuse.com Twitter: @suzemuse Facebook: www.facebook.com/suzemuse LinkedIN: www.linkedin.com/in/suzemuse
  • 2. √ By the end of todayʼs lecture you will:
  • 3. √ By the end of todayʼs lecture you will: Understand the importance of creating great content.
  • 4. √ By the end of todayʼs lecture you will: Understand the importance of creating great content. Feel more comfortable with social media tools.
  • 5. √ By the end of todayʼs lecture you will: Understand the importance of creating great content. Feel more comfortable with social media tools. Be able to find an audience online and interact with them more effectively.
  • 6. √ By the end of todayʼs lecture you will: Understand the importance of creating great content. Feel more comfortable with social media tools. Be able to find an audience online and interact with them more effectively. Feel less fearful about engaging with others online.
  • 7. ? Agenda
  • 8. ? Agenda • Whatʼs this social media stuff about, anyway?
  • 9. ? Agenda • Whatʼs this social media stuff about, anyway? • The best place to start with an online presence
  • 10. ? Agenda • Whatʼs this social media stuff about, anyway? • The best place to start with an online presence • How Facebook and Twitter can be useful for any type of business or individual in any type of industry
  • 11. ? Agenda • Whatʼs this social media stuff about, anyway? • The best place to start with an online presence • How Facebook and Twitter can be useful for any type of business or individual in any type of industry • 6 steps to get an online presence off the ground
  • 12. ? Agenda • Whatʼs this social media stuff about, anyway? • The best place to start with an online presence • How Facebook and Twitter can be useful for any type of business or individual in any type of industry • 6 steps to get an online presence off the ground • Common fears and misconceptions about social media
  • 13. ? Agenda • Whatʼs this social media stuff about, anyway? • The best place to start with an online presence • How Facebook and Twitter can be useful for any type of business or individual in any type of industry • 6 steps to get an online presence off the ground • Common fears and misconceptions about social media • Social media in less than an hour a day
  • 14. The Social Media Revolution Years to reach 50 million users:
  • 15. The Social Media Revolution Years to reach 50 million users: Radio: 38 years
  • 16. The Social Media Revolution Years to reach 50 million users: Radio: 38 years TV: 13 years
  • 17. The Social Media Revolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years
  • 18. The Social Media Revolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years iPods: 3 years
  • 19. The Social Media Revolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years iPods: 3 years Facebook: less than 1 year
  • 20. The Social Media Revolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years iPods: 3 years Facebook: less than 1 year Facebook now has more than half a BILLION active users
  • 21. The Social Media Revolution Over 200,000,000 blogs 77% of active Internet users read blogs Twitter has over 150,000,000 users
  • 22. The Social Media Revolution 25% of search results for the worldʼs top 20 brands are to user-generated content.
  • 23. The Social Media Revolution 25% of search results for the worldʼs top 20 brands are to user-generated content. People care more about how their social graph ranks products and services than how Google ranks them.
  • 24. People are ONLINE. They are talking about BUSINESS.
  • 25. Who is Roger Smith?
  • 26. Who is Roger Smith?
  • 27. In-person experience had to measure up
  • 28. In-person experience had to measure up Spacious rooms
  • 29. In-person experience had to measure up Spacious rooms Low Prices
  • 30. In-person experience had to measure up Spacious rooms Low Prices Great Service
  • 31. In-person experience had to measure up Spacious rooms Low Prices Great Service Special deals for Twitter followers
  • 32. In-person experience had to measure up Spacious rooms Low Prices Great Service Special deals for Twitter followers THE best bacon
  • 33. In-person experience had to measure up Spacious rooms Low Prices Great Service Special deals for Twitter followers THE best bacon The WOM network works
  • 34. "I listen and try to contribute where it matters most - I never sell. It's about people and stories." - Brian Simpson, Director of Social Hospitality, Roger Smith Hotel
  • 35. Social media = personal connections
  • 36. Social media = personal connections Social media = awareness
  • 37. Social media = personal connections Social media = awareness Social media = more business
  • 38. If you want to compete with the big guys, you canʼt wait for business to come to you. Social media is an opportunity you to make personal connections with others. Word of mouth = World of mouth
  • 39. Your web site is a reflection of YOU.
  • 40. www = Information Linked Together
  • 41. Your Website Home Base
  • 42. Your Website Home Base Your Neighbourhood
  • 43. Your Website Your content lives here Home Base Your Neighbourhood
  • 44. Your Website Your content lives here You need to give people a reason to go to your site Home Base Your Neighbourhood
  • 45. Your Website Your content lives here You need to give people a reason to go to your site Home Base How do we do that?
  • 46. How do we build our home base?
  • 47. How do we build our home base? Itʼs all about CONTENT.
  • 48. How do we build our home base? Itʼs all about CONTENT. Blogging Video Webinars
  • 49. Why should people/companies have blogs?
  • 50. Why should people/companies have blogs? • To build awareness of brand
  • 51. Why should people/companies have blogs? • To build awareness of brand • To boost search engine rankings
  • 52. Why should people/companies have blogs? • To build awareness of brand • To boost search engine rankings • To improve customer relations
  • 53. Why should people/companies have blogs? • To build awareness of brand • To boost search engine rankings • To improve customer relations • To show knowledge & earn credibility
  • 54. Why should people/companies have blogs? • To build awareness of brand • To boost search engine rankings • To improve customer relations • To show knowledge & earn credibility • To get new clients/make sales
  • 55. Results:
  • 56. Results: • Branded mentions of Fiskars have risen 600% per week since the program began.
  • 57. Results: • Branded mentions of Fiskars have risen 600% per week since the program began. • There are more than 5000+ members of the Fiskateers community.
  • 58. Results: • Branded mentions of Fiskars have risen 600% per week since the program began. • There are more than 5000+ members of the Fiskateers community. • Each community member is a "brand ambassador" who spreads the message to other crafters.
  • 59. Results: • Branded mentions of Fiskars have risen 600% per week since the program began. • There are more than 5000+ members of the Fiskateers community. • Each community member is a "brand ambassador" who spreads the message to other crafters. • The program successfully de-commoditized Fiskars and made crafters value their products beyond price.
  • 60. Easy ways to include video in a web site
  • 61. Show a product in action
  • 62. Share expertise through educational videos, a newscast or interviews with team members.
  • 63. Search Engines love Video!
  • 64. Promote a special event, new product release, or special offer
  • 65. Customer Testimonials
  • 66. Have a community post their own videos
  • 67. Create a video podcast that people can subscribe to.
  • 68. Stand out from competitors. Be the first in your community to try video!
  • 69. Results:
  • 70. Results: • Through the podcast, Gary grew Wine Library from $4 million to $50 million business in 18 months.
  • 71. Results: • Through the podcast, Gary grew Wine Library from $4 million to $50 million business in 18 months. • He’s done over 900 episodes, the show gets 100,000 viewers per day.
  • 72. Results: • Through the podcast, Gary grew Wine Library from $4 million to $50 million business in 18 months. • He’s done over 900 episodes, the show gets 100,000 viewers per day. • Gary is a bestselling author of business books and has his own show on Sirus Satellite Radio called Wine and Web
  • 73. Whatʼs a Webinar?
  • 74. Whatʼs a Webinar?
  • 75. Whatʼs a Webinar? • It's more than just promoting a product
  • 76. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers
  • 77. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers
  • 78. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers • A way to interact with customers
  • 79. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers • A way to interact with customers • Can be "free" or "premium" content
  • 80. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers • A way to interact with customers • Can be "free" or "premium" content • Content can be made "on-demand" and linked on a site
  • 81. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers • A way to interact with customers • Can be "free" or "premium" content • Content can be made "on-demand" and linked on a site • A variety of tools available
  • 82. $4,000 per session
  • 83. • Training and customer demos
  • 84. • Training and customer demos •  Involve decision makers regardless of geographic location
  • 85. • Training and customer demos •  Involve decision makers regardless of geographic location • Webinars are recorded and can be shared any time
  • 86. • Training and customer demos •  Involve decision makers regardless of geographic location • Webinars are recorded and can be shared any time • BusinessFitness reports cost savings of $100,000 and significantly reduced sales cycles
  • 87. Your Home Base
  • 88. Your Home Base Give people a reason to drop by
  • 89. Your Home Base Give people a reason to drop by They will come back if you provide relevant, updated content that is interesting to the community.
  • 90. Your Neighbourhoods
  • 91. Twitter is your coffee shop
  • 92. @littlerandy
  • 93. Silly !
  • 94. Randy uses ONLY Twitter to market his business.
  • 95. @littlerandy Results:
  • 96. @littlerandy Results: • Gained several new clients, grew his business, and survived last year’s downturn.
  • 97. @littlerandy Results: • Gained several new clients, grew his business, and survived last year’s downturn. Randy’s Twitter Advice:
  • 98. @littlerandy Results: • Gained several new clients, grew his business, and survived last year’s downturn. Randy’s Twitter Advice: • Devote your time to making meaningful connections, not marketing.
  • 99. @littlerandy Results: • Gained several new clients, grew his business, and survived last year’s downturn. Randy’s Twitter Advice: • Devote your time to making meaningful connections, not marketing. • Try to meet as many people as you can in person - offline meetings trump online meetings every time.
  • 100. @littlerandy Results: • Gained several new clients, grew his business, and survived last year’s downturn. Randy’s Twitter Advice: • Devote your time to making meaningful connections, not marketing. • Try to meet as many people as you can in person - offline meetings trump online meetings every time. • Find networking and social events to go to (Tweetups) to further expand your online network in the offline world.
  • 101. Twitter is your coffee shop
  • 102. Twitter is your coffee shop • Twitter is a worldwide, 24/7 conversation.
  • 103. Twitter is your coffee shop • Twitter is a worldwide, 24/7 conversation. • Itʼs a meeting place.
  • 104. Twitter is your coffee shop • Twitter is a worldwide, 24/7 conversation. • Itʼs a meeting place. • You can listen in, learn something new, and share what you know.
  • 105. Twitter is your coffee shop • Twitter is a worldwide, 24/7 conversation. • Itʼs a meeting place. • You can listen in, learn something new, and share what you know. • Itʼs not a broadcast channel. The loud people get weeded out.
  • 106. Twitter is your coffee shop • Twitter is a worldwide, 24/7 conversation. • Itʼs a meeting place. • You can listen in, learn something new, and share what you know. • Itʼs not a broadcast channel. The loud people get weeded out. • Itʼs a way to get to know people before you invite them to your home base.
  • 107. Facebook is your community centre
  • 108. Danny Brown Social Sensei
  • 109. The Challenge
  • 110. The Challenge • 12 months, different charity each month
  • 111. The Challenge • 12 months, different charity each month • 1200 people @ $10 per month
  • 112. The Challenge • 12 months, different charity each month • 1200 people @ $10 per month • Done entirely through social networks
  • 113. Results
  • 114. Results • Over 4,000 supporters worldwide
  • 115. Results • Over 4,000 supporters worldwide • Twitter marathon, live streaming concerts
  • 116. Results • Over 4,000 supporters worldwide • Twitter marathon, live streaming concerts • In 2009, 12for12k raised over $100,000 that was shared with 9 different charities
  • 117. Results • Over 4,000 supporters worldwide • Twitter marathon, live streaming concerts • In 2009, 12for12k raised over $100,000 that was shared with 9 different charities • Awareness of each of the charities grew as a result of the campaign
  • 118. Facebook is your community centre
  • 119. Facebook is your community centre • Facebook can be the central hub of your community. where people can find and share information about your business.
  • 120. Facebook is your community centre • Facebook can be the central hub of your community. where people can find and share information about your business. • Like a community centre bulletin board. Tell your story and provide calls to action.
  • 121. Facebook is your community centre • Facebook can be the central hub of your community. where people can find and share information about your business. • Like a community centre bulletin board. Tell your story and provide calls to action. • Your community can share their stories too.
  • 122. Facebook is your community centre • Facebook can be the central hub of your community. where people can find and share information about your business. • Like a community centre bulletin board. Tell your story and provide calls to action. • Your community can share their stories too. • It links people back to your home base.
  • 123. Facebook is your community centre • Facebook can be the central hub of your community. where people can find and share information about your business. • Like a community centre bulletin board. Tell your story and provide calls to action. • Your community can share their stories too. • It links people back to your home base. • Itʼs opt-in.
  • 124. Re-Cap
  • 125. Re-Cap • Social media can be used successfully for all types of businesses - B2C, B2B, and across industries and sectors.
  • 126. Re-Cap • Social media can be used successfully for all types of businesses - B2C, B2B, and across industries and sectors. • Social media is about leveraging technology to create new connections with customers.
  • 127. Re-Cap • Social media can be used successfully for all types of businesses - B2C, B2B, and across industries and sectors. • Social media is about leveraging technology to create new connections with customers. • Social media is less about the sales pitch, and more about the conversation.
  • 128. Bringing it All Together: How to develop a social media strategy that works for your business
  • 129. The New Kid
  • 130. Get your house in order FIRST
  • 131. Step 1: Clean up your Home Base
  • 132. Step 1: Clean up your Home Base • Set specific and measurable goals
  • 133. Step 1: Clean up your Home Base • Set specific and measurable goals • Give your blog a home or revisit your blog
  • 134. Step 1: Clean up your Home Base • Set specific and measurable goals • Give your blog a home or revisit your blog • Consider where video, webinars, or other fresh content could be added
  • 135. Step 1: Clean up your Home Base • Set specific and measurable goals • Give your blog a home or revisit your blog • Consider where video, webinars, or other fresh content could be added • Create your profiles on social networks (as placeholders)
  • 136. Step 1: Clean up your Home Base Suggested Toolkit
  • 137. Step 1: Clean up your Home Base Suggested Toolkit • Blogging tool: Wordpress.com or .org
  • 138. Step 1: Clean up your Home Base Suggested Toolkit • Blogging tool: Wordpress.com or .org • Webinar tools - DimDim or GoToMeeting
  • 139. Step 1: Clean up your Home Base Suggested Toolkit • Blogging tool: Wordpress.com or .org • Webinar tools - DimDim or GoToMeeting • Video Tools - FlipCam, YouTube
  • 140. Step 1: Clean up your Home Base Suggested Toolkit • Blogging tool: Wordpress.com or .org • Webinar tools - DimDim or GoToMeeting • Video Tools - FlipCam, YouTube • Twitter, Facebook, LinkedIN
  • 141. Step 2: Go out Exploring
  • 142. Step 2: Go out Exploring • Check out the neighbourhood
  • 143. Step 2: Go out Exploring • Check out the neighbourhood • Set up listening posts
  • 144. Step 2: Go out Exploring • Check out the neighbourhood • Set up listening posts • Find your customers, and listen to what they are talking about
  • 145. Step 2: Go out Exploring • Check out the neighbourhood • Set up listening posts • Find your customers, and listen to what they are talking about • Share this info with your colleagues
  • 146. Step 2: Go out Exploring • Check out the neighbourhood • Set up listening posts • Find your customers, and listen to what they are talking about • Share this info with your colleagues • Collaborate/brainstorm on content ideas
  • 147. Step 2: Go out Exploring Suggested Toolkit
  • 148. Step 2: Go out Exploring Suggested Toolkit • Twitter Search (use #hashtags), Twitter Chats to find conversations
  • 149. Step 2: Go out Exploring Suggested Toolkit • Twitter Search (use #hashtags), Twitter Chats to find conversations • Search Facebook Groups to find communities with shared interests
  • 150. Step 2: Go out Exploring Suggested Toolkit • Twitter Search (use #hashtags), Twitter Chats to find conversations • Search Facebook Groups to find communities with shared interests • Use Google Alerts, Google Reader to have information delivered to you.
  • 151. Step 3: Build A Team
  • 152. Step 3: Build A Team • Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos?
  • 153. Step 3: Build A Team • Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos? • Build an editorial calendar, and set deadlines, and deliverables.
  • 154. Step 3: Build A Team • Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos? • Build an editorial calendar, and set deadlines, and deliverables. • Decide what content will be posted when. Make sure itʼs manageable and ties back to your goals.
  • 155. Step 3: Build Your Team Suggested Toolkit
  • 156. Step 3: Build Your Team Suggested Toolkit • Google Docs for collaboration
  • 157. Step 3: Build Your Team Suggested Toolkit • Google Docs for collaboration • DropBox for file sharing
  • 158. Step 3: Build Your Team Suggested Toolkit • Google Docs for collaboration • DropBox for file sharing • Google Calendar for editorial calendar
  • 159. Step 4: Just hit Publish
  • 160. Step 4: Just hit Publish • Work on your content first - start to build blog posts, videos, content for webinars.
  • 161. Step 4: Just hit Publish • Work on your content first - start to build blog posts, videos, content for webinars. • Get some stuff “in the can”.
  • 162. Step 4: Just hit Publish Suggested Toolkit
  • 163. Step 4: Just hit Publish Suggested Toolkit • Google Docs for team collaboration, Evernote for “anywhere” ideas
  • 164. Step 4: Just hit Publish Suggested Toolkit • Google Docs for team collaboration, Evernote for “anywhere” ideas • Invest in an audio recorder or FlipCam
  • 165. Step 4: Just hit Publish Suggested Toolkit • Google Docs for team collaboration, Evernote for “anywhere” ideas • Invest in an audio recorder or FlipCam • Create spaces - YouTube Channel, Wordpress Blog, Flickr Page
  • 166. Step 5: Engage!
  • 167. Step 5: Engage! • Create your neighbourhoods.
  • 168. Step 5: Engage! • Create your neighbourhoods. • Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions.
  • 169. Step 5: Engage! • Create your neighbourhoods. • Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions. • Invite people to “Like” your page. Link your Facebook page off your web site/blog
  • 170. Step 5: Engage! • Create your neighbourhoods. • Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions. • Invite people to “Like” your page. Link your Facebook page off your web site/blog • Donʼt just post links to your own stuff. Posts links to things you find in your Google Reader that are interesting.
  • 171. Step 5: Engage!
  • 172. Step 5: Engage! • Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content.
  • 173. Step 5: Engage! • Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content. • Participate in Twitter Chats. Share your knowledge.
  • 174. Step 5: Engage! • Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content. • Participate in Twitter Chats. Share your knowledge. • Following other people is like a handshake. Say hello!
  • 175. Step 5: Engage! • Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content. • Participate in Twitter Chats. Share your knowledge. • Following other people is like a handshake. Say hello! • Build a YouTube channel and post your videos. Point people to that content too.
  • 176. Step 5: Engage!
  • 177. Step 5: Engage! • Beef up your profile on LinkedIN, and link your blog feed to your profile.
  • 178. Step 5: Engage! • Beef up your profile on LinkedIN, and link your blog feed to your profile. • Post photos to your Flickr page of events and interesting things that happen in your day.
  • 179. Step 6: Manage and Maintain
  • 180. Step 6: Manage and Maintain • Donʼt stop now! If you disappear for days youʼll lose momentum.
  • 181. Step 6: Manage and Maintain • Donʼt stop now! If you disappear for days youʼll lose momentum. • Find some time every day to interact - make it a habit, like checking your email or voicemail.
  • 182. Yah, BUT....
  • 183. Top 5 reasons why businesses are afraid of social media
  • 184. Top 5 reasons why businesses are afraid of social media
  • 185. Top 5 reasons why businesses are afraid of social media We don't have time for social media.
  • 186. Top 5 reasons why businesses are afraid of social media We don't have time for social media. Social media is a waste of time and resources.
  • 187. Top 5 reasons why businesses are afraid of social media We don't have time for social media. Social media is a waste of time and resources. "Haters" will damage our brand.
  • 188. Top 5 reasons why businesses are afraid of social media We don't have time for social media. Social media is a waste of time and resources. "Haters" will damage our brand. If our employees are allowed to Tweet, they might give away company secrets.
  • 189. Top 5 reasons why businesses are afraid of social media We don't have time for social media. Social media is a waste of time and resources. "Haters" will damage our brand. If our employees are allowed to Tweet, they might give away company secrets. It's impossible to track ROI.
  • 190. We donʼt have time for social media.
  • 191. We donʼt have time for social media. Make it a team effort.
  • 192. We donʼt have time for social media. Make it a team effort. Make it a habit.
  • 193. We donʼt have time for social media. Make it a team effort. Make it a habit. Make it part of your marketing plan.
  • 194. We donʼt have time for social media. Make it a team effort. Make it a habit. Make it part of your marketing plan. Make it a priority.
  • 195. Social media is a waste of time and resources
  • 196. Social media is a waste of time and resources Itʼs one of the fastest ways to build brand recognition
  • 197. Social media is a waste of time and resources Itʼs one of the fastest ways to build brand recognition Itʼs not just “playing”, but it is fun!
  • 198. Social media is a waste of time and resources Itʼs one of the fastest ways to build brand recognition Itʼs not just “playing”, but it is fun! 80% of my companyʼs new business in the past 2 years has from social media channels.
  • 199. Social media is a waste of time and resources Itʼs one of the fastest ways to build brand recognition Itʼs not just “playing”, but it is fun! 80% of my companyʼs new business in the past 2 years has from social media channels. My company would not have survived the downturn if not for social media.
  • 200. “Haters” will damage my brand.
  • 201. “Haters” will damage my brand. If youʼre already listening, youʼll be able to hear immediately if there is an issue.
  • 202. “Haters” will damage my brand. If youʼre already listening, youʼll be able to hear immediately if there is an issue. You can address problems directly, quickly, and personally.
  • 203. If our employees are allowed to Tweet, they might give away company secrets.
  • 204. If our employees are allowed to Tweet, they might give away company secrets. Set up guidelines for your staff about what they can and canʼt say online about the company.
  • 205. If our employees are allowed to Tweet, they might give away company secrets. Set up guidelines for your staff about what they can and canʼt say online about the company. Your employees are the human face of your company. Encourage their personalities to shine through.
  • 206. Itʼs impossible to track ROI.
  • 207. Itʼs impossible to track ROI. Social media tools are very trackable.
  • 208. Itʼs impossible to track ROI. Social media tools are very trackable. Analytics are available across most platforms.
  • 209. Itʼs impossible to track ROI. Social media tools are very trackable. Analytics are available across most platforms. Tools like Radian6 help with monitoring and tracking ROI.
  • 210. Itʼs impossible to track ROI. Social media tools are very trackable. Analytics are available across most platforms. Tools like Radian6 help with monitoring and tracking ROI. If you focus on your goals up front, youʼll know when youʼve been successful.
  • 211. Social Media in Less than 1 Hour a Day
  • 212. Social Media in Less than 1 Hour a Day • Google Reader: 10 minutes with your morning coffee
  • 213. Social Media in Less than 1 Hour a Day • Google Reader: 10 minutes with your morning coffee • Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!)
  • 214. Social Media in Less than 1 Hour a Day • Google Reader: 10 minutes with your morning coffee • Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!) • Community Search: 10 minutes a week to seek out new people and build your network
  • 215. Social Media in Less than 1 Hour a Day • Google Reader: 10 minutes with your morning coffee • Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!) • Community Search: 10 minutes a week to seek out new people and build your network • Spread it around: Share the tasks with your team.
  • 216. Some final words of wisdom
  • 217. Some final words of wisdom • In the old days, it was mass all about mass media
  • 218. Some final words of wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation
  • 219. Some final words of wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation • Customers are your best source of information. Understand what they really want, desire, dream about
  • 220. Some final words of wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation • Customers are your best source of information. Understand what they really want, desire, dream about • Create an experience that matches their dreams
  • 221. Some final words of wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation • Customers are your best source of information. Understand what they really want, desire, dream about • Create an experience that matches their dreams •Transparency builds trust
  • 222. Some final words of wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation • Customers are your best source of information. Understand what they really want, desire, dream about • Create an experience that matches their dreams •Transparency builds trust • Encouraging your staff to interact with people creates a human company.
  • 223. Content is King.
  • 224. Content is King.
  • 225. Content is King. Conversation is King.
  • 226. Conversation is King. Are you ready to start?