Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
Respond as you, creating multiple contact points encourages them to reach back to you. These both became meetings.
Take it from the personal to the org account, to show the personal connx first
Way to get them to notice you: Turn a tweet into a meeting, after you’ve found an influencer
Someone is more likely to follow you if they get an email saying they’ve been added to list with a flattering name. Keep locked private lists for other internal management purposes. Lists can be good community bldg. tools.
If you can figure out who your best followers are and then map them to other networks, you’ve begun your work to find your 100 true fans. You can do this on an excel spreadsheet. If someone subscribes to you on slideshare or scoop.it, find their twitter handle in their profile, and follow them, then add them to a list of your 100 true fans.
If you put the RT at the end (/via @accountname) you can catch their eye, and it will show up differently in native twitter, not just as a drive-by RT
The idea is to not have to struggle with blogging. Make the process go smoothly. Blog on a platform that doesn’t date stamp. If you’re going to configure social sharing, get someone to share your posts, or don’t use a widget that shows the number of shares.
Plus, they may not know you said anything about them, without tagging them.
If you use a dashboard like hootsuite, go into twitter once in a while and tweet from native twitter
This would have been a great way to get the Standford Social Innovation Review to notice them.
Turning your online community into a dense social network
Who I am:
Director of Community and
Partnerships, Caravan Studios
handstands without the wall
was a personal goal for over
Who Is TechSoup Global?
TechSoup Global is
working towards the day when every
nonprofit, library, and social benefit
organization on the planet has the
technology, knowledge, and resources
they need to operate at their full potential.
About Caravan Studios
Caravan Studios is a division of TechSoup Global.
We believe technology can intervene to solve problems.
We work with communities to design responses to the
issues about which they care the most.
We start with community and end with a solution.
Creating a dense network of influencers:
Finding out what they talk about
Listening to them
Find the influencers near you & invite them in
There are 12
followers within 5
miles of our office
And I hadn’t
And this is what they tweet
Join tweetchats, learn hashtags, use them, not
more than two, then listen to them in a
Creating a Dense Network
“Imagine one society in which extended kin groups live in separate villages
at considerable distances from one another. Most ‘texture’ of the society
will be one in which individuals have strong ties to relatively small
numbers of others in local ‘clusters.’
Compare this to a society where a large portion of the population lives in a
single large city. Here, the ‘texture’ of social relations is quite different --
individuals may be embedded in smaller nuclear families of mating
relations, but have diverse ties to neighbors, friends, co-workers, and
- Robert A. Hanneman (Department of Sociology, University of California,
Using Network Intelligence to reach more ppl
• A broadcast network = many people repeating each other, not
connected to each other
• Top people are most repeated
• Goal is to make your network more dense by making interactions
Getting yourself embedded in a community
that you’re not affiliated with
A fave can equal a follow, especially if you
tweet @ them
Received follow, fave, and RT within one min
of the tweet
If you want an org to follow you
• Sometimes tweeting from a personal account about something other
than the initial reason you wanted to connect is a good approach:
How to turn a tweet into a
Find those who are triple threats
• Those that like you in several places
• Twitter (Fav, Follow, RT, mention)
• Facebook (Like, share, comment, tag)
They listed you, they fave’d you: They like you!
Mentioned Al Franken, but
put the fact that it was a
RT at the end
• Use your blog to:
• Post events
• Post news/updates
• Holding place -what you’re working on
None of this is
On-the-fly posts with pics
should be in Social Media
Pro-tip: Most share-to widgets
don’t allow tagging on FB/Twitter
If you can, go in and edit your posts to
tag, so you don’t look like an amateur
Remember to include some
visual content to stand out
in a tweetstream
Pro-tip: Tweet in
native twitter and
Pro-tip: RT in twitter vs RT on a dashboard &
Hitting the RT button (sometimes) in native twitter is good for two
1. it saves characters, if the tweet is already long (you save the RT +
the letters in the username)
2. it provides visual content, rather than just text, on the actual twitter
Pro-tip: Always double-check a twitter handle
before you tweet at them
Birthday Handstand in a bar, in
my favorite jumpsuit
Animal Belt once
belonged to Beverly Sills!