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Ts Community And Sl Nr Ts Community And Sl Nr Presentation Transcript

  • Title Subtitle SUMMIT 2007 G L O B A L TechSoup Community & The Nonprofit Commons in Second Life
  • TechSoup.org The technology place for nonprofits TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.
  • TechSoup.org/community
  • The TechSoup Community Network
    • 17 Forums
    • Events Calendar
    • Member Spotlight
    • Community Blog
    • Second Life
    • Surveys
    • Soup Recipes
    • Managed by Me, Community Manager and volunteer hosts and stars
    • Profiles and Groups on Facebook (250 members in -2 wks), Meetup,Myspace, Tribe.net, Upcoming, Yelp etc.
  • Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world
  • Nonprofit Commons in Second Life
    • Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space.
    • Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment.
  • REACH Key Performance Metrics
    • 300+ Total Members
    • Over 60 Countries represented among NPC participants
    • 1300 people attended 40 meetings in world
    • 144 unique avatars attended since Mar 2006
    • 32 NPC Tenant Organizations
    • 2208 unique visitors to the NPC Blog
    • 100 avatars in world and 70 people in the RL room at the Mixed Reality Event
    • Volunteers have donated an estimated 470 hours to this project in the last year.
  • 22% of Nonprofits in NPC are non-US
    • Organization Country
    • RoSa Library Belgium
    • Humanbe France
    • White Ribbon Campign, Yorkshire UK
    • Disability Info Resource Center Australia
    • Toronto Philharmonica Canada
    • Bridges for Others Canada
    • Sri Lanka Foundation Sri Lanka
    • Alzheimer’s Society if Ontario Canada
    • PC Donation Project Japan
  • Leadership and assistance through virtual community organizing
    • In-world Meetings
    • Wiki
    • Website/community blog
    • NPSL tag
    • Management steering committee group
    • Directory of Nonprofits in SL
    • Branding as NPO experts and advisors to all new orgs in-world
  • Community Blog: NPSL
  • Community Wiki
  • Best Practices: What we have learned
    • Holding events is a great way to bring avatars to our offices, and builds friendships and connections among our members.
    • In-world fundraising was our initial goal, but it hasn't worked out for most.
    • It’s important to maintain a presence on the mainland, for foot-traffic, versus being on our own private island
    • Freebies/branded tools are a great way to draw traffic, and can spread your message far and wide.
  • Raising public awareness of Nonprofits in Second Life through the media . . .
    • New York Times
    • Contribute Magazine – Sept/Oct Issue
    • New Scientist – September Issue
    • Launch Squad
    • KQED Radio - California Report
    • Nonprofit Times- 2 September Issues
  • . . . and at Conferences across the country
    • SuperNova, San Francisco 2007
    • Games4Change, New York 2007
    • SLCC, San Francisco 2006 & Chicago 2007
    • BlogHerSL Conference, 2007
    • Online Community UnConference, Silicon Valley 2007
    • Northern California Grantmakers Briefing, San Francisco, 2006
    • California Association of Nonprofits Conference, Upcoming Fall 2007
    • Council on Social Work Education's annual convention, Fall 2007
  • Real wealth, virtual philanthropy, and the birth of the Nonprofit Commons
    • The Commons was generously donated by Anshe Chung, the first person to become a millionaire in RL, by selling virtual goods and services. 
    • Guntram Graef, Anshe's partner, attended the SLCC last year and saw my talk on NPOs and SL.
    • Following the talk, he offered me the management and ownership of the Nonprofit Commons, provided we select the groups and keep the space active. 
    • Launched in August 2007,
    • 32 organizations currently building out their free office spaces.
    • $40,000 in-kind Donation of sim and designers
    • We have a plan to grow and expand!
  • NPC provides virtual offices to 32 organizations in a community setting
  • A Valuable tool for Nonprofits
    • It costs virtually nothing to build a location in Second Life.
    • Nonprofits can use the tool to raise funds (for example, the American Cancer Society's virtual Relay 4 Life just raised $115,000
    • Second Life offers a safe and anonymous means of self-expression.
    • Second Life provides a space for the impossible to happen (for example, Simon Stevens, Community liaison and SL group Wheelies (disability nightclub) [June issue of newsweek] a group of adults with disabilities use SL interact in an environment without the physical constraints they experience in the real world).
    • By meeting people in world you are reducing emissions and your carbon footprint
  • NPC tenants in Action: Information, Communication, and Inspiration
    • Support Groups (for ex.AA,NA,Transgender Resource ctr.)
    • Awareness-building
    • Fundraising
    • Teaching/Learning new graphics/building skills
    • Demonstrating the impossible (A human heart sim built as a proof of concept experiment by Jeremy Kemp the host of SimTeach, a comm. for educators using virtual environments )
    • Creating Community far and wide w/International orgs
  • Opportunities for Partnership
    • Increase NPC capacity
    • Build Branded Reusable Tools
    • Conduct 2 Awareness and Action Campaigns
    • Organize Events both Virtual and Mixed Reality
    • Foster a SL Developer Network for Nonprofits
    • Evaluate Impact of Virtual Community in NPC
  • Goal 1: Increase NPC Capacity
    • Develop additional sims
    • Build office space for 100-300 organizations.
    • Recruit new members
    • Already got second sim
    • Continue to refine weekly meetings and how-to workshops (as currently)
  • Goal 2: Build Repeatable tools
    • Virtual Volunteer Tour HUD and Kiosks
    • Further Develop Nonprofit Starter-Kit “Office in a Box”
    • Provide Resource Lists, How-tos, and Best practice Guides
    • Organize at least 2 Campaigns with Nonprofit Commons Participants
    • Campaigns should raise awareness of important issues
    • Campaigns should provide means for immediate action
      • Example: Virtual Gitmo,
      • Bali conference, on climate change in December, working with OneWorld.net and One Climate island
    Goal 3: Organize Action & Awareness Campaigns
    • Hold Virtual Events in-world
    • Help Nonprofits produce events
    • Hold Mixed Reality Events at RL conferences such as Netsquared or Council on Foundations
    Goal 4: Host Virtual and Mixed Reality Events
    • Spur innovation by providing honorariums to volunteer SL Developers
    • Support special scripting and SL development
    Goal 5: Foster a SL Developer Network for Nonprofits
  • Goal 6: Evaluate Impact of virtual community in NPC
    • Mine existing data such as extensive meeting transcripts, usage data, interviews.
    • Conduct discourse analysis to determine how people are communicating, what strategies work well in which situations
    • Conduct Open ended interviews
    • Conduct Random surveys
    • Sandy Anderson of ASU conduct discourse analysis to document impact of virtual community in NPC
  • Contact Susan Tenby Senior Manager -Online Community Development, TechSoup Network susan@techsoup.org (415) 633-9333 SL avatar: Glitteractica Cookie http:// www.nonprofitcommons.org http://npsl.wikispaces.com/ http://www.techsoup.org/community