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T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
T H R I V E Presentation
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T H R I V E Presentation

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Presentation for Thrive Alliance: http://www.thrivealliance.org/

Presentation for Thrive Alliance: http://www.thrivealliance.org/

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  • About 2000 email addresses to campaign list
  • Through connecting with others in Second Life, Digital Campfires received nearly a semi truck load of real-world donated monitors and computers.
  • Example: Transgender Resource Center—safe gathering place free of discrimination Play with identity
  • Simon Stevens, Community liaison and SL group Wheelies (disability nightclub) a group of adults with disabilities use SL interact in an environment without the physical constraints they experience in the real world).
  • Lower Eastside Girls Club of New York , developing a Second Life presence was a pilot project as a new program to contribute to their mission.
  • his Second Life representation of Guantanamo Bay gives avatars a temporary simulated experience of what it's like to be imprisoned in Guatanamo Bay and to teach about issues of habeas corpus.
  • --maintain presence just as you would on another social networking site --donation boxes, more awareness than dollars --i.e. TechSoup virtual t-shirts,
  • Insert Logos
  • Need image added
  • Increase NPC capacity Build Branded Reusable Tools Conduct 2 Awareness and Action Campaigns Organize Events both Virtual and Mixed Reality Foster a SL Developer Network for Nonprofits Evaluate Impact of Virtual Community in NPC
  • Abc order needed
  • Transcript

    • 1. Susan Tenby Online Community Director, TechSoup Global September 2009 Using Social Media Tools for your organization
    • 2. Overview <ul><ul><li>Introduction/background on TechSoup community </li></ul></ul><ul><ul><li>Social media tools overview </li></ul></ul><ul><ul><li>--(I will delve deeper into these)-- </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>--and other online social networks-- </li></ul></ul><ul><ul><li>Facebook Page </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube (Digital Storytelling Event) </li></ul></ul><ul><ul><li>Google Tools (keeping you in the conversation) </li></ul></ul><ul><ul><li>Wrap-Up/Q & A/discussion </li></ul></ul>
    • 3. TechSoup.org The technology place for nonprofits TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.
    • 4. A Comprehensive Technology Resource for Nonprofits <ul><ul><li>Software donation program (TechSoup Stock) </li></ul></ul><ul><ul><li>Refurbished Computer Initiative (RCI) </li></ul></ul><ul><ul><li>Learning Center articles </li></ul></ul><ul><ul><li>TechSoup Community </li></ul></ul><ul><ul><li>Nonprofit Commons </li></ul></ul><ul><ul><li>NetSquared (Net2) </li></ul></ul><ul><ul><li>Public Computing & Libraries </li></ul></ul><ul><ul><li>Free Downloads </li></ul></ul><ul><ul><li>TechSoup Global Network </li></ul></ul>
    • 5. TechSoup.org/community
    • 6. TechSoup Community <ul><ul><li>17 Forums </li></ul></ul><ul><ul><li>Events Calendar </li></ul></ul><ul><ul><li>Member Spotlight </li></ul></ul><ul><ul><li>Community Blog </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Soup Recipes </li></ul></ul><ul><ul><li>Managed by two Community Managers and volunteer hosts and star users </li></ul></ul><ul><li>. </li></ul>
    • 7. TechSoup Community Network <ul><ul><li>Extending community beyond TechSoup site </li></ul></ul><ul><ul><li>Reach out to constituents on other online community platforms that they already frequent </li></ul></ul><ul><ul><li>Expand our community to wider range of nonprofits </li></ul></ul><ul><ul><li>Provide community members with further networking and collaboration opportunities </li></ul></ul><ul><ul><li>Leverage social media tools towards social change </li></ul></ul>
    • 8. Where in the (Online) World is TechSoup?
    • 9. NetSquared (Net2) <ul><ul><li>TechSoup’s Web 2.0 arm </li></ul></ul><ul><ul><li>Spur responsible use of social media tools for social change </li></ul></ul><ul><ul><li>Annual conference </li></ul></ul><ul><ul><li>Monthly Net Tuesday events </li></ul></ul><ul><ul><li>Community blog </li></ul></ul><ul><ul><li>International reach with local groups and events </li></ul></ul><ul><ul><li>Community Tagging Project (nptech, net2) </li></ul></ul>
    • 10. Traditional online community building tools <ul><ul><li>Message boards </li></ul></ul><ul><ul><li>Listservs </li></ul></ul><ul><ul><li>Email newsletters </li></ul></ul>
    • 11. Social Media “Web 2.0” Tools <ul><ul><li>What does Web 2.0 really mean anyway? </li></ul></ul><ul><ul><li>Wikipedia definition: “…web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users” </li></ul></ul><ul><li>Sounds like online community! </li></ul>
    • 12. New social tools for community building <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social bookmarking (tagging) </li></ul></ul><ul><ul><li>Event sites </li></ul></ul><ul><ul><li>Video sharing services </li></ul></ul><ul><ul><li>Online social networking sites </li></ul></ul>
    • 13. There’s no shortage of social media tools…
    • 14. … but how do you decide which ones to use?… <ul><ul><li>Consider your audience </li></ul></ul><ul><ul><li>Time and resources to establish and maintain online presence </li></ul></ul><ul><ul><li>Desired benefits </li></ul></ul><ul><ul><li>Experimentation </li></ul></ul><ul><ul><li>Outreach strategy and periodic re-evaluation of strategies </li></ul></ul>
    • 15. … and how to you use them? <ul><ul><li>Different tools good for different purposes, not always for others </li></ul></ul><ul><ul><li>Multiple tools means more time to upkeep, important not to fragment community across many platforms </li></ul></ul><ul><ul><li>Key to best implement them all in way that is useful and easy to maintain, and a place people will want to go </li></ul></ul>
    • 16. Online Communities in Disguise May not appear to be online communities, but have tremendous potential for getting your message across
    • 17. <ul><ul><li>Photo-sharing service </li></ul></ul><ul><ul><li>Many people use casually but uses for organizations too </li></ul></ul><ul><ul><li>Raising awareness </li></ul></ul><ul><ul><li>Launching campaigns </li></ul></ul><ul><ul><li>Documenting impact </li></ul></ul><ul><ul><li>Illustrating change over time </li></ul></ul><ul><ul><li>Showcasing your organization </li></ul></ul>
    • 18. Building community around photos <ul><ul><li>Flickr groups: Individual accounts, but group organizing features </li></ul></ul><ul><ul><li>Pro Accounts on TechSoup </li></ul></ul><ul><ul><li>Public or private groups </li></ul></ul><ul><ul><li>Increased visibility </li></ul></ul><ul><ul><li>Humanize organization with visual images of people behind the organization and those they serve </li></ul></ul>
    • 19. Making the most of Flickr <ul><ul><li>Tagging, titles, descriptions so photos are findable </li></ul></ul><ul><ul><li>Creative Commons licensing to allow further distribution of your photos </li></ul></ul><ul><ul><li>Privacy settings, filters to share images appropriately </li></ul></ul><ul><ul><li>Create promotional materials: cards, mugs, t-shirts, etc. </li></ul></ul><ul><ul><li>Online embedded editing tool </li></ul></ul>
    • 20. Raising Awareness <ul><ul><li>Let your users create yr content </li></ul></ul><ul><ul><li>Nature Conservancy Photo Contest </li></ul></ul><ul><ul><li>Photo group and contest tag </li></ul></ul><ul><ul><li>Incentive to get involved </li></ul></ul><ul><ul><li>Multiple ways to enter </li></ul></ul>
    • 21. Launching campaign <ul><ul><li>Humane Society LOLSeal Photo Caption contest </li></ul></ul><ul><ul><li>Users submitted captions for baby seal photos </li></ul></ul>
    • 22. Used Flickr to display all entries <ul><ul><li>“ lolseals08” tag to keep entries together </li></ul></ul><ul><ul><li>Link to take further action in campaign to save baby seals </li></ul></ul><ul><ul><li>Button to spread word on Facebook </li></ul></ul><ul><ul><li>Element of Fun </li></ul></ul>
    • 23. Documenting Impact <ul><ul><li>International Federation of Red Cross & Red Crescent Societies (IFRC) </li></ul></ul><ul><ul><li>Day after Sichuan earthquake </li></ul></ul><ul><ul><li>Documenting important issues, historical events </li></ul></ul>
    • 24. Showcasing your work <ul><li>No group, “npsl” tag holds it all together </li></ul><ul><li>Easy way to communicate a visual concept that might be unfamiliar </li></ul><ul><li>Outstanding promotional vehicle </li></ul>
    • 25. <ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>What are you doing? </li></ul></ul><ul><ul><li>SMS, instant messaging, web updates </li></ul></ul><ul><ul><li>Short, succinct updates --140 character limit per Tweet </li></ul></ul><ul><ul><li>Started as way to document life activities, but has evolved into more uses </li></ul></ul>
    • 26. Followers and followees <ul><ul><li>Building up larger network of followers broadcasts your message to wider audience </li></ul></ul>
    • 27. Twitterpacks <ul><ul><li>Wiki of people to follow by topic, location, events, etc. </li></ul></ul><ul><ul><li>Large signal to noise ratio </li></ul></ul><ul><ul><li>Value in following those with useful/relevant updates </li></ul></ul>
    • 28. What’s Twitter good for? <ul><ul><li>Quick shout-outs, calls to action </li></ul></ul><ul><ul><li>Promoting events </li></ul></ul><ul><ul><li>News, conference briefings </li></ul></ul><ul><ul><li>Sharing articles, blog entries, other resources with others </li></ul></ul><ul><ul><li>Getting a quick answer to a question </li></ul></ul><ul><ul><li>Solicit feedback, ideas, suggestions, news source </li></ul></ul>
    • 29. Disaster Response <ul><ul><li>Nate Ritter during San Diego fires </li></ul></ul><ul><ul><li>Non-web alerts </li></ul></ul><ul><ul><li>Aggregating information from news sources </li></ul></ul><ul><ul><li>Wisdom of crowds: compilation of updates from community </li></ul></ul>
    • 30. Power of Twitter <ul><li>Beth Kanter 2008: Can conference room of connected people get 250 people to donate $10 by the end of the conference? </li></ul><ul><li>$2,657  from 112 donors in 90 minutes </li></ul>
    • 31. Instant communication <ul><ul><li>Finding others at conferences/events </li></ul></ul><ul><ul><li>@ messages or direct messages </li></ul></ul><ul><ul><li>Follow certain Twitter accounts to get updates on particular topic </li></ul></ul><ul><ul><li>Twitter Clients (Twirhl) </li></ul></ul>
    • 32. Important to listen too <ul><ul><li>Twitter search, track mentions of name/cause/organization/replies </li></ul></ul><ul><ul><li>Subscribe as RSS feed or email update </li></ul></ul><ul><ul><li>Firefox extension </li></ul></ul><ul><ul><li>Use favorites feature to document feedback </li></ul></ul><ul><ul><li>Support community efforts </li></ul></ul>
    • 33. Second Life
    • 34. Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world
    • 35. Nonprofit Commons in Second Life <ul><li>Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space. </li></ul><ul><li>Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment. </li></ul>
    • 36. International Reach <ul><li>Free, real-time meeting space to collaborate with activists across real and virtual borders </li></ul><ul><li>Connect with organizations doing similar work worldwide </li></ul><ul><li>Networking in-world for real life and in-world projects </li></ul>
    • 37. Leadership and assistance through virtual community organizing strategies <ul><li>In-world Meetings </li></ul><ul><li>Wiki </li></ul><ul><li>Website/community blog </li></ul><ul><li>NPSL tag </li></ul><ul><li>Management steering committee group </li></ul><ul><li>Directory of Nonprofits in Second Life </li></ul><ul><li>Branding as NPO experts and advisors to all new orgs in-world </li></ul>
    • 38. Community Blog: NPSL
    • 39. Community Wiki
    • 40. Nonprofits in Second Life (npsl) Tag <ul><li>Community tag way to document activities and keep track of them in one place </li></ul><ul><li>Flickr stream of photos tagged “npsl” on wiki </li></ul><ul><li>del.icio.us tags for blog and other media mentions </li></ul>
    • 41. But isn’t Second Life just a game? <ul><li>Often a matter of convincing board members and funders of its value </li></ul><ul><li>Finding more ways of obtaining statistics and measuring impact </li></ul><ul><li>Medium fosters innovation and creativity through combination of audio, text, and visual technologies </li></ul><ul><li>Nonprofits continuing to develop new ways to build awareness and reach people </li></ul>
    • 42. A valuable tool for activists <ul><li>Basic account is free </li></ul><ul><li>Costs virtually nothing to build a location in Second Life </li></ul><ul><li>Nonprofit Commons virtual space is donated allowing qualifying social benefit organizations to have office space free of charge </li></ul>
    • 43. New ways to collaborate and get work done <ul><li>Free, real-time meeting space to collaborate with activists around the globe via voice and text chat capabilities </li></ul><ul><li>Connect with organizations doing similar work worldwide </li></ul><ul><li>Networking in-world for real life and in-world projects </li></ul>
    • 44. Reduces Your Carbon Footprint <ul><li>Carbon (and cost) savings of participating in event from own computer screen </li></ul><ul><li>OneClimate’s Virtual Bali Conference this past Dec. </li></ul><ul><li>In-world speeches, press conferences </li></ul><ul><li>Alternative way to participate, minus carbon cost of flying </li></ul>
    • 45. Fundraising <ul><li>Nonprofits can use Second Life to raise funds </li></ul><ul><li>The 4 th Annual American Cancer Society's virtual Relay 4 Life just raised over $200,000 </li></ul><ul><li>Second Life awareness can translate into real-world dollars </li></ul><ul><li>Digital Campfires received truck-load of real-world monitors and computers through connections made in Second Life </li></ul>
    • 46. Provides safe and anonymous means of self-expression
    • 47. A Space for making the impossible happen <ul><li>Large community of people with disabilities in Second Life </li></ul><ul><li>Second Life Wheelies (disability nightclub) where adults with disabilities can interact in an environment without the physical constraints they experience in real life </li></ul>
    • 48. Virtual sandbox for experimentation <ul><li>Experiment with different ways to bring support and awareness to a cause </li></ul><ul><li>Example: Lower Eastside Girls Club of NY developed Second Life presence as pilot project for new program </li></ul><ul><li>Second Life another possible way to help organizations achieve their mission </li></ul>
    • 49. What works? <ul><li>Activities that take advantage of 3-D interactivity of virtual world that the web can’t match </li></ul><ul><li>Bay Area Video Coalition (BAVC)’s Gone Gitmo installation </li></ul><ul><li>Virtual representation of Guantanamo Bay gives avatars temporary simulated experience of being imprisoned in Guantanamo Bay </li></ul><ul><li>Teaching tool about issues of habeaus corpus </li></ul>
    • 50. Best Practices: What we have learned <ul><li>Holding events is a great way to bring avatars to our offices, and builds friendships and connections among our members. </li></ul><ul><li>In-world fundraising was our initial goal, but it hasn't worked out for most. </li></ul><ul><li>It’s important to maintain a presence on the mainland, for foot-traffic, versus being on our own private island </li></ul><ul><li>Freebies/branded tools are a great way to draw traffic, and can spread your message far and wide. </li></ul>
    • 51. Raising public awareness of Nonprofits in Second Life through the media <ul><li>New York Times </li></ul><ul><li>Washington Post </li></ul><ul><li>San Jose Mercury News </li></ul><ul><li>Contribute Magazine – Sept/Oct Issue </li></ul><ul><li>New Scientist – September Issue </li></ul><ul><li>Launch Squad </li></ul><ul><li>KQED Radio - California Report </li></ul><ul><li>Nonprofit Times- 2 September Issues </li></ul>
    • 52. It’s even got the attention of Congress… <ul><li>I testified in Congressional subcommittee hearing on potential of virtual worlds for nonprofits </li></ul><ul><li>Hearing simultaneously broadcasted in Second Life with select avatar attendees in virtual rendering of hearing room </li></ul>
    • 53. ..and perhaps more importantly—the Daily Show!
    • 54. NPC provides virtual offices to over 100 social benefit organizations in a community setting
    • 55. Newly launched location- 4 islands
    • 56. Looking forward… Mixed Reality for all events
    • 57. Resources <ul><li>Flickr http://www.flickr.com </li></ul><ul><li>How nonprofits can get the most out of Flickr http://www.techsoup.org/learningcenter/internet/page8291.cfm </li></ul><ul><li>Twitter http:// www.twitter.com </li></ul><ul><li>Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ </li></ul><ul><li>Nonprofit Twitterpacks http://twitterpacks.pbwiki.com/Twitter-Pack-by-Topic#NonProfitPack </li></ul><ul><li>Second Life http:// www.secondlife.com </li></ul><ul><li>Nonprofit Commons wiki http://www.npsl.wikispaces.com </li></ul><ul><li>Nonprofit Commons blog http://www.nonprofitcommons.org </li></ul><ul><li>TechSoup Community http:// www.techsoup.org /community </li></ul>
    • 58. Contact Info Susan Tenby Online Community Director, TechSoup Network susan@techsoup.org SL avatar: Glitteractica Cookie Follow on twitter @suzboop @npsl @techsoup <ul><li>http://www.techsoup.org/ </li></ul><ul><li>http://www.netsquared.org </li></ul><ul><li>http://npsl.wikispaces.com/ </li></ul><ul><li>http:// www.nonprofitcommons.org </li></ul>

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