Online Facilitation for LeadingUp
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Online Facilitation for LeadingUp

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  • LEGEND * TechSoup Global Product Philanthropy Available TechSoup Global Product Philanthropy Planned Top 20 TechSoup Countries by Reader Microsoft Authorized Refurbisher Program The Americas
  • Mobile facilitation-- research
  • Concepts or skills that can easily be taught in 30-45 minutes Very narrowly focused topics – prison library Topics that generate discussion - controversy Case studies and stories – athens library Ira Glass – radio is more intimate because it sounds like someone is talking directly to you. stories help us practice empathy. Ask your community! - surveys
  • Kami could talk here
  • Kami could talk here

Transcript

  • 1. Online Facilitation: November 2009 Susan Tenby, Online Community Director: TechSoup Featuring Guests: Kami Griffiths, Director, Community Technology Network, TechSoup Webinar Manager John Lorance, Tech Consultant, Programmer, cool guy
  • 2. Where is TechSoup Global Today? Currently operating in 21 Countries on 6 Continents Australia Belgium Botswana Canada Chile France Germany Hong Kong Hungary India Ireland Luxembourg Mexico New Zealand Poland Russia (Pilot) South Africa Spain Taiwan United Kingdom United States
  • 3. TechSoup Global
    • TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.
  • 4. TechSoup Community
      • 17 Forums
      • Events Calendar
      • Member Spotlight
      • Community Blog
      • Second Life
      • Surveys
      • Webinars
      • Soup Recipes
      • Managed by two Community Managers and volunteer hosts and star users
  • 5. Online Facilitation: Forms of Facilitation:
    • Real-time/Synchronous/live chat
    • Asynchronous
    • Mobile Facilitation
    • Online Social Networks
    • Webinars
    • Web Streaming
    • Comments on Image-based Communities
  • 6. Why Facilitate Online
    • Benefits of creating Community Online
    • Cost and geo-location
    • Starting and archiving of thoughtful conversations
    • Giving your members a reason to think about you btw conferences
    • Encouraging affiliate or sub-group membership
    • Encouraging a members-only tone to community– rules and lexicon
    • Great to get user input and to achieve greater transparency
    • A way to procure relevant dynamic, current content
    • Great, easier way to get volunteers, b/c low-impact time commitment
  • 7. How to Facilitate Online
    • Consider purpose of the community closely
    • Write up and Stick to a Terms of Service
    • Don’t feed the trolls
    • Highlight your star members, give them permissions
    • Welcome your newbies and direct them
    • Profile personalization and multiple points of contact
    • Have Frequent and Regular Events
    • Have management meetings outside of community w/stars
    • Highlighting popular discussions, cross reference content
    • Cross-platform recruitment is good- not redundancy
    • Make sure questions are promptly answered, from all virtual locations
    • Go outside your platform to connect multiple points of entry
  • 8. Holding the space
    • Own your authority
    • Don’t be afraid to interrupt/publicly shame
    • Allowing your users to be uncensored
    • Sticking to the Standards and TOS
    • Self-policing members
    • Moderating & closing off-topic conversation
    • Common understanding of moderation w/members
    • Repetition of procedures and organization
    • Redirect and focus as needed
    • Cross reference appropriate outside resources
    • With Video/web-streaming, make sure camera is focused appropriately
  • 9. Tools to get the job done
      • Introduction/background on TechSoup community
      • Webinars
      • Forums
      • Twitter
      • Facebook
      • Second Life
      • LinkedIn
      • YouTube
      • JustIn.tv
      • Flickr
      • Google Groups/Email lists
      • Wrap-Up/Q & A/discussion
  • 10. What is a Webinar?
    • Online or “virtual” seminar
    • Combines audio and visual aspect
    • Live broadcast - one to many/several to many
    • Allows you to reach people all over the world, without the need for travel
  • 11. Types of Webinars
    • Sales presentations and lead generation
    • Training initiatives
    • Earnings and analyst presentations
    • New product or technology announcements
    • Guest speaker presentations
  • 12. What type of content makes a good webinar?
    • Concepts or skills that can easily be taught in 30-45 minutes
    • Very narrowly focused topics
    • Topics that generate discussion
    • Case studies and stories
    • Ask your community!
  • 13. Online conferencing software
    • Pick the tool that’s right for the job:
      • How many people will it accommodate?
      • How much does it cost and how do they charge?
      • What are you hoping to accomplish?
      • Would your participants rather listen to the audio through the computer or through the phone?
      • Do you want to record the Webinars and archive them for future viewing?
  • 14. Online conferencing software
    • ReadyTalk
    • GoToMeeting
    • Webex
    • Wimba Classroom
    • Crossloop
    • DimDim
    • Yugma
  • 15. After 4 Weeks Before 2-3 Weeks Before 1 Week Before Chat volunteer Speaker(s) Producer Co-Producer WEBINAR
    • Create PowerPoint
    • Create agenda
    • Outreach
    • Schedule initial call with speaker(s)
    • Follow up with speaker(s)
    • Create registration page
    • Thank speakers
    • Send follow-up email
    • Metrics
    Complete PowerPoint Presentation Run-through Run-through Initial call with the Producer
    • Monitor registration
    • Conduct run-through
  • 16. Resources
    • Webinars
      • Step-by-Step to Conducting a Webinar
      • Producing Webinars for Nonprofits & Libraries
      • Getting to know Online Conferencing Tools
    • Articles
      • 10 Steps for Planning a Successful Webinar
      • Tips for Conducting a Successful Webinar
      • Running Effective Online Trainings
      • Web-Conferencing Tools: Right for You?
  • 17. Keeping the Momentum Going: After-life
    • Archive and make easily accessible
    • Follow-up email of participants
    • Giving them alternate points of membership in community
    • Clear calls to action , i.e. signing up
    • Highlighting star participants
    • Circling back with opt-in email addys, inviting to future events
    • Request feedback and suggestions for future events
    • Report back on the actions you took based on that feedback
    • Stats/Metrics recap in follow up email
    • Email helpful individuals and invite to plan future events
    • Resurface event threads periodically
    • Expanding the message beyond the room
  • 18. Nonprofit Commons in Second Life
    • Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space.
    • Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment.
  • 19. Leadership and assistance through virtual community organizing strategies
    • In-world Meetings
    • Wiki
    • Website/community blog
    • NPSL tag –multiple cross-platform entry points
    • Management steering committee group –creating arsenal of support
    • Directory of Nonprofits in Second Life –making them easily findable
    • Branding as NPO experts and advisors- Rewarding the Rockstars
  • 20. Contact info
    • Susan Tenby
    • Online Community Director, TechSoup Network susan@techsoup.org
    • SL avatar: Glitteractica Cookie
    • Follow on twitter
    • @suzboop @npsl @techsoup
    http://www.techsoup.org/ http://www.netsquared.org http://npsl.wikispaces.com/ http:// www.nonprofitcom mons.org Resources: http://delicious.com/suzboop/OnlineCommunity Find this presentation online @: http://www.slideshare.net/suzboop