Think like an entrepreneur

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Think like an entrepreneur

  1. 1. Think like anentrepreneur. @suzanneyada #thinkentre Slides available atsuzanneyada.com/resources
  2. 2. Hey there.
  3. 3. Hey there.I’m Suzanne.
  4. 4. Hey there.I’m Suzanne. I work at CIR.
  5. 5. But …
  6. 6. These startups:• Unlimited Zine Downtown• Evolution Literary Magazine • San Francisco Public Press• Visaliyoung • CoPress• Truth/Xposed Magazine • SHiFT Magazine• KFSC-LP 94.1 FM Visalia • California Watch• Explore Central Valley
  7. 7. These startups:• •• • San Francisco Public Press• •• • SHiFT Magazine• • California Watch
  8. 8. Be good at ing.
  9. 9. Fear isa big, fat
  10. 10. What fear tells you• Too young• Not experienced enough• Not smart enough• Don’t have a business background• Stick to boring: At least it’s safe
  11. 11. Thedanger isin staying
  12. 12. (You will probablynot die either
  13. 13. Step 1.Figuring out youridea.
  14. 14. If you build it,THEY
  15. 15. If you build it,THEY
  16. 16. If you build it,IT
  17. 17. Solvesomeone’spain in the
  18. 18. ThenTHEY
  19. 19. Be an aspirin,not a vitamin.
  20. 20. VITAMIN.
  21. 21. Example.
  22. 22. Getfeedback.If you don’t, you suck as a journalist AND as an entrepreneur.
  23. 23. • Where do you get your news/info?• What is your biggest pain in finding that info?
  24. 24. Don’t justask whatthey wantand give it to
  25. 25. Findthe problem.THEN inventthe solution.
  26. 26. "If I had asked peoplewhat they wanted, theywould have said fasterhorses."-- Henry Ford
  27. 27. Step 2.Know yourcompetition.
  28. 28. You’re notjustcompetingwith news
  29. 29. Who iscompeting foryouraudience’s
  30. 30. How do thecompetitorsbest solvecustomer
  31. 31. Possible competition• Local newspaper / TV / radio station• Facebook• University radio/TV station• Google News / Pulse / Flipboard• Campus blogger?• Etc. Etc. Etc.
  32. 32. Strengths
  33. 33. Locally focused Strengths Entertaining
  34. 34. Locally focused StrengthsLocal Campus TV TV Facebook Entertaining YouTube Hulu New York Times Gawker
  35. 35. Not well-known Weaknesses Campus paper Boring Local paper Gawker New York TimesFacebook YouTube
  36. 36. Step 3.Get to business.
  37. 37. ResourcesTeam Idea
  38. 38. Actually, it’s…
  39. 39. 1. Team2. Idea3. Resources
  40. 40. Going into business withfriends?Proceed withcaution.
  41. 41. It’s OK tomakemoney.
  42. 42. Income ideas• Ads • E-commerce (wine lists,• Events travel clubs, merch,• Classes etc.)• Lectures • Services (graphic design, web• Specialized publications development, etc.)• Databases • Grants/Fundraisers• E-books (ugh)• Subscriptions/paywalls
  43. 43. Thank you all. Go forth and rock. Slides available at suzanneyada.com/resources@suzanneyada #thinkentre

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