• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How journalists can think like entrepreneurs
 

How journalists can think like entrepreneurs

on

  • 686 views

What is an entrepreneurial journalist, and why are people saying they will save the world? Whether you already work for a news organization or want to break out on your own, thinking like an ...

What is an entrepreneurial journalist, and why are people saying they will save the world? Whether you already work for a news organization or want to break out on your own, thinking like an entrepreneur will help you reinvent your role as a journalist in ways readers will notice.

Statistics

Views

Total Views
686
Views on SlideShare
678
Embed Views
8

Actions

Likes
0
Downloads
8
Comments
0

4 Embeds 8

http://www.slideshare.net 4
http://www.brijj.com 2
http://www.suzanneyada.com 1
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How journalists can think like entrepreneurs How journalists can think like entrepreneurs Presentation Transcript

    • Think like an entrepreneur Alaska Press Club May 8, 2010
    • Who is this Suzanne Yada?   Social media strategist San Francisco Public Press   Web producer Silicon Valley/San Jose Business Journal   Online editor Spartan Daily, San Jose State University   Journalism and business student at SJSU   Previously:   Copy editor/designer, Visalia Times-Delta
    • Who is this Suzanne Yada? And who is she to talk about entrepreneurship? Worked for these startups: •  Unlimited Zine •  Evolution Literary Magazine •  Visaliyoung •  Truth/Xposed Magazine •  KFSC-LP 94.1 FM Visalia •  Explore Central Valley Downtown •  San Francisco Public Press •  CoPress •  SHiFT Magazine
    • Who is this Suzanne Yada? And who is she to talk about entrepreneurship? Only these still exist: •  KFSC-LP 94.1 FM Visalia •  San Francisco Public Press •  SHiFT Magazine
    • Entrepreneurship: Whether you’re employed or starting something new, here’s how to do it.
    • %@*$ fear. The biggest risk right now is doing nothing.
    • Ideas. You have them.
    • Three questions to ask   What do you wish your newspaper could do?   Great graphics? A new beat? Better way to organize newsroom? New tool that would make life easier?   What would readers like?   New ways to contribute content? Interact with each other? Better ways to find information?   What’s the biggest pain in the butt?   No stable Internet connection in your community? Too much information? Not enough?
    • Steal ideas. They have them.
    • Get feedback. If you're afraid to ask, you suck as a journalist.
    • But not too much feedback. "If I had asked people what they wanted, they would have said faster horses." --Henry Ford
    • Let’s hear it. Did any ideas cross your mind?
    • Pitch it. Journalists pitch stories very well. Now let’s do it for ideas.
    • Network. It really is all about who you know.
    • Personal brand. You have one already. Sorry.
    • Looking to start your own thing?
    • Get big funding. All the cool kids are doing it.
    • Or not. Bootstrapping is the new black.
    • Free tools rule. They keep costs down and creativity up.
    • Free tools startups can use   WordPress   Skype   MagCloud.com   Blurb.com   Lulu.com   Cafepress.com
    • Things worth paying for   Hosting (DreamHost has been good to me)   Website domain   oDesk.com   … a lawyer… sigh.
    • Money is awesome. Fancy-schmancy people call it "monetization."
    • Diversify that income!   Advertising   Subscriptions   Events   Community workshops/seminars   Special publications/databases   E-commerce (wine lists, travel clubs, etc)   Services (graphic design, web development, etc)
    • Get help. What? You don’t know everything?
    • Where to get help   Small Business Association: sba.gov   Alaska Commerce, Community and Economic Development: commerce.state.ak.us   RJI Collaboratory: rjicollab.ning.com   Google “Alaska entrepreneurs”
    • You are all awesome. Keep in touch. suzanne@suzanneyada.com