SlideShare a Scribd company logo
1 of 43
Download to read offline
Best web sites
Suzanne Kart, CeP, M.A.
Associate Vice President
LERN
#lern13 @suzannekart
Challenges of web design
• Seldom do we have complete control over
what it will look like.
– May have to conform to style of an umbrella site
• Don’t always have access to a professional
web designer
• Time is at a premium
#lern13 @suzannekart
BEST SITES SHARE COMMON
ELEMENTS
#lern13 @suzannekart
Original, Fresh Content
• Content is king.
• People visit for the primary purpose of finding
information – make sure you deliver.
• Your content should be:
– Up to date
– Unique
– Fresh – fresh content will keep visitors (and search
engines) coming back
#lern13 @suzannekart
Austin Community College
• They’re
telling us
what’s
happening
right now
#lern13 @suzannekart
City of Mountain
Home (Idaho)
Parks and Recreation
Department
• What’s working here is
that they are updating
their content every
couple of days,
resulting in higher SEO
#lern13 @suzannekart
Target Audience
• A good website will have headlines and text
that speak to the target audience’s needs and
wants.
#lern13 @suzannekart
Bucks County Community College
“Whoever you are and
wherever you are in your
career/life, learning will always
be a step that leads to growth.
Training which results in
certificates and credentials can
lead to great success in many
fields. Bucks County
Community College provides
various areas of training to
individuals seeking to improve,
and propel themselves into
tomorrow’s jobs.”
#lern13 @suzannekart
The Learning Oasis
• Career resources for
women
• Very clear how they
can help you
• They have a great
blog with lots of
inspirational and
useful information
for women
#lern13 @suzannekart
Simple layout
• Pages read straight forward from top to
bottom
• Less eye skipping
• Solid browsing experience
#lern13 @suzannekart
Okanagan College
#lern13 @suzannekart
Milwaukee School of Engineering
#lern13 @suzannekart
User-friendly Navigation
• A good website has content that’s easy to find.
• Navigation should be consistent from page to
page.
• Make sure all your links are working.
#lern13 @suzannekart
Castro Valley Adult & Career Education
#lern13 @suzannekart
Autry Technology Center
#lern13 @suzannekart
Design the content, not the page
• Don’t decorate, communicate
• Softer, receding page “furniture” (permanent
elements)
• Strong color and 3D effects that draw
attention to the content itself
#lern13 @suzannekart
Alaska Bar Association
#lern13 @suzannekart
Icons, used sparingly
• Icons can convey a message quickly
#lern13 @suzannekart
College of Southern Idaho
#lern13 @suzannekart
Nice big text
#lern13 @suzannekart
#lern13 @suzannekart
North Berwyn Park District
#lern13 @suzannekart
Your print catalog still
generates 75% of
registrations
• DO NOT ELIMINATE THE
PRINT CATALOG
#lern13 @suzannekart
Mobile optimization
• Over 34% of all mobile users have gone online
from their phone. They do so at least once a
week.
• 85% of people between 18 and 26 go online
regularly from mobiles, with that number being
as high as 91% in Asia.
• 40 to 50 year olds are just as likely to go online as
people aged 30 to 40.
• 29.80% of mobile shoppers abandon poor mobile
sites before completing purchase or research
#lern13 @suzannekart
Drake University
#lern13 @suzannekart
Canadian Marketing Association
#lern13 @suzannekart
eMarketing strategies that work
Brochure/Web Mix
• Picture of brochure on Home Page
• URL on cover and back cover of your brochure
• Encourage people to go to your web site
• Sign up for mailing list on your web site
• Encourage people to register online
#lern13 @suzannekart
Hawaii Community College
#lern13 @suzannekart
Web site strategies that work
• Multimedia and interactive features enhance
interest
• Video clips, audio, color, pictures, animation,
photographs, all generate more interest
• Polls, blogs, social networks and other interactive
features get people involved, which leads to more
registrations
• Live Person and other ways to communicate all
help
#lern13 @suzannekart
Orange Community Education &
Recreation
When you hover over these local pictures, they
take you to different pages like “snowboarding”
#lern13 @suzannekart
YouTube
• 70% of Americans use YouTube
• Allows your customers to actually see
something about your program
#lern13 @suzannekart
Schoolcraft Community College
TinyURL.com/SCVideoExample
#lern13 @suzannekart
Some other great web site techniques
#lern13 @suzannekart
Promote online registration
• Online registration is more cost effective
• It allows you to respond better and faster
• It creates more services and benefits for learners
• It will lower staff time
• It is the way people purchase in the 21st century
• Eventually 90% of registrations will be online
#lern13 @suzannekart
University of Wisconsin Parkside
#lern13 @suzannekart
Search pages
• Recommend at least four ways to search:
– Location
– Category
– Course number
– Key word search
• The more ways to search, the better.
#lern13 @suzannekart
University of New Mexico
#lern13 @suzannekart
Ways past participants can help
improve your web site.
#lern13 @suzannekart
Post past participant work on your
web site
• It shows potential participants what others
have done.
• The message is “you too!” can do this.
• It is peer-to-peer marketing.
#lern13 @suzannekart
Langara College
#lern13 @suzannekart
Have your customers create content –
that’s web 2.0!
Think -
– Surveys
– Feedback
– Preferences
– Learner projects
– Comments
– Pictures
– Video clips
#lern13 @suzannekart
Texas A&M Engineering
Extension Service
• Video
• Pictures
• Social
Media
#lern13 @suzannekart
Thank you!
• Suzanne Kart
• kart@lern.org
• Connect with via social
media at suzannekart.com
#lern13 @suzannekart

More Related Content

Similar to Best web sites

Jackson District Library Website Usability Study
Jackson District Library Website Usability StudyJackson District Library Website Usability Study
Jackson District Library Website Usability StudyLavanya Kumar
 
Best Brochure Ideas of the Year
Best Brochure Ideas of the YearBest Brochure Ideas of the Year
Best Brochure Ideas of the YearLERN_AC_2015
 
Infusing Digital Strategy Into your WordPress Website
Infusing Digital Strategy Into your WordPress WebsiteInfusing Digital Strategy Into your WordPress Website
Infusing Digital Strategy Into your WordPress Websiteturnystudios
 
Using Social Network Analysis to Find Education Innovators
Using Social Network Analysis to Find Education InnovatorsUsing Social Network Analysis to Find Education Innovators
Using Social Network Analysis to Find Education InnovatorsKCconnector
 
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...TechSoup
 
Civic Innovation Summer Education Council Curriculum
Civic Innovation Summer Education Council CurriculumCivic Innovation Summer Education Council Curriculum
Civic Innovation Summer Education Council CurriculumDaniel X. O'Neil
 
Engaging Your Audience Through Online Technologies: Session 2
Engaging Your Audience Through Online Technologies: Session 2Engaging Your Audience Through Online Technologies: Session 2
Engaging Your Audience Through Online Technologies: Session 2HRMM
 
10 challenges & 10 benefits of taking your high school paper online
10 challenges & 10 benefits of taking your high school paper online10 challenges & 10 benefits of taking your high school paper online
10 challenges & 10 benefits of taking your high school paper onlineFoothill Technology High School
 
Marketing Campaign for Reporting Texas
Marketing Campaign for Reporting TexasMarketing Campaign for Reporting Texas
Marketing Campaign for Reporting Texasjuliebissinger
 
Digital summit 2012 final
Digital summit 2012 finalDigital summit 2012 final
Digital summit 2012 finalAllison Fabella
 
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach #SEJThinkTank: How to Build Links Using Content Marketing & Outreach
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
 
Fa 102b final presentation
Fa 102b final presentationFa 102b final presentation
Fa 102b final presentationDeanna Brusca
 
31 intranet homepage design examples, with screenshots
31 intranet homepage design examples, with screenshots31 intranet homepage design examples, with screenshots
31 intranet homepage design examples, with screenshotsDigital Workplace Group
 
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Mike Corak
 
Technology and kids
Technology and kidsTechnology and kids
Technology and kidsJennifer Gal
 
Google Hummingbird Update | Denver SEO Meetup
Google Hummingbird Update | Denver SEO MeetupGoogle Hummingbird Update | Denver SEO Meetup
Google Hummingbird Update | Denver SEO MeetupMatt Lacuesta
 
Social Media 201
Social Media 201Social Media 201
Social Media 201Rachel Folz
 
Digital Natives? Basics of Information Literacy
Digital Natives? Basics of Information LiteracyDigital Natives? Basics of Information Literacy
Digital Natives? Basics of Information LiteracySarah Uthoff
 
17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...
17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...
17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...Scott Swanson
 

Similar to Best web sites (20)

Website Usability Study
Website Usability StudyWebsite Usability Study
Website Usability Study
 
Jackson District Library Website Usability Study
Jackson District Library Website Usability StudyJackson District Library Website Usability Study
Jackson District Library Website Usability Study
 
Best Brochure Ideas of the Year
Best Brochure Ideas of the YearBest Brochure Ideas of the Year
Best Brochure Ideas of the Year
 
Infusing Digital Strategy Into your WordPress Website
Infusing Digital Strategy Into your WordPress WebsiteInfusing Digital Strategy Into your WordPress Website
Infusing Digital Strategy Into your WordPress Website
 
Using Social Network Analysis to Find Education Innovators
Using Social Network Analysis to Find Education InnovatorsUsing Social Network Analysis to Find Education Innovators
Using Social Network Analysis to Find Education Innovators
 
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...
 
Civic Innovation Summer Education Council Curriculum
Civic Innovation Summer Education Council CurriculumCivic Innovation Summer Education Council Curriculum
Civic Innovation Summer Education Council Curriculum
 
Engaging Your Audience Through Online Technologies: Session 2
Engaging Your Audience Through Online Technologies: Session 2Engaging Your Audience Through Online Technologies: Session 2
Engaging Your Audience Through Online Technologies: Session 2
 
10 challenges & 10 benefits of taking your high school paper online
10 challenges & 10 benefits of taking your high school paper online10 challenges & 10 benefits of taking your high school paper online
10 challenges & 10 benefits of taking your high school paper online
 
Marketing Campaign for Reporting Texas
Marketing Campaign for Reporting TexasMarketing Campaign for Reporting Texas
Marketing Campaign for Reporting Texas
 
Digital summit 2012 final
Digital summit 2012 finalDigital summit 2012 final
Digital summit 2012 final
 
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach #SEJThinkTank: How to Build Links Using Content Marketing & Outreach
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach
 
Fa 102b final presentation
Fa 102b final presentationFa 102b final presentation
Fa 102b final presentation
 
31 intranet homepage design examples, with screenshots
31 intranet homepage design examples, with screenshots31 intranet homepage design examples, with screenshots
31 intranet homepage design examples, with screenshots
 
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
 
Technology and kids
Technology and kidsTechnology and kids
Technology and kids
 
Google Hummingbird Update | Denver SEO Meetup
Google Hummingbird Update | Denver SEO MeetupGoogle Hummingbird Update | Denver SEO Meetup
Google Hummingbird Update | Denver SEO Meetup
 
Social Media 201
Social Media 201Social Media 201
Social Media 201
 
Digital Natives? Basics of Information Literacy
Digital Natives? Basics of Information LiteracyDigital Natives? Basics of Information Literacy
Digital Natives? Basics of Information Literacy
 
17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...
17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...
17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...
 

Recently uploaded

OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 

Recently uploaded (20)

OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 

Best web sites

  • 1. Best web sites Suzanne Kart, CeP, M.A. Associate Vice President LERN #lern13 @suzannekart
  • 2. Challenges of web design • Seldom do we have complete control over what it will look like. – May have to conform to style of an umbrella site • Don’t always have access to a professional web designer • Time is at a premium #lern13 @suzannekart
  • 3. BEST SITES SHARE COMMON ELEMENTS #lern13 @suzannekart
  • 4. Original, Fresh Content • Content is king. • People visit for the primary purpose of finding information – make sure you deliver. • Your content should be: – Up to date – Unique – Fresh – fresh content will keep visitors (and search engines) coming back #lern13 @suzannekart
  • 5. Austin Community College • They’re telling us what’s happening right now #lern13 @suzannekart
  • 6. City of Mountain Home (Idaho) Parks and Recreation Department • What’s working here is that they are updating their content every couple of days, resulting in higher SEO #lern13 @suzannekart
  • 7. Target Audience • A good website will have headlines and text that speak to the target audience’s needs and wants. #lern13 @suzannekart
  • 8. Bucks County Community College “Whoever you are and wherever you are in your career/life, learning will always be a step that leads to growth. Training which results in certificates and credentials can lead to great success in many fields. Bucks County Community College provides various areas of training to individuals seeking to improve, and propel themselves into tomorrow’s jobs.” #lern13 @suzannekart
  • 9. The Learning Oasis • Career resources for women • Very clear how they can help you • They have a great blog with lots of inspirational and useful information for women #lern13 @suzannekart
  • 10. Simple layout • Pages read straight forward from top to bottom • Less eye skipping • Solid browsing experience #lern13 @suzannekart
  • 12. Milwaukee School of Engineering #lern13 @suzannekart
  • 13. User-friendly Navigation • A good website has content that’s easy to find. • Navigation should be consistent from page to page. • Make sure all your links are working. #lern13 @suzannekart
  • 14. Castro Valley Adult & Career Education #lern13 @suzannekart
  • 16. Design the content, not the page • Don’t decorate, communicate • Softer, receding page “furniture” (permanent elements) • Strong color and 3D effects that draw attention to the content itself #lern13 @suzannekart
  • 18. Icons, used sparingly • Icons can convey a message quickly #lern13 @suzannekart
  • 19. College of Southern Idaho #lern13 @suzannekart
  • 20. Nice big text #lern13 @suzannekart
  • 22. North Berwyn Park District #lern13 @suzannekart
  • 23. Your print catalog still generates 75% of registrations • DO NOT ELIMINATE THE PRINT CATALOG #lern13 @suzannekart
  • 24. Mobile optimization • Over 34% of all mobile users have gone online from their phone. They do so at least once a week. • 85% of people between 18 and 26 go online regularly from mobiles, with that number being as high as 91% in Asia. • 40 to 50 year olds are just as likely to go online as people aged 30 to 40. • 29.80% of mobile shoppers abandon poor mobile sites before completing purchase or research #lern13 @suzannekart
  • 27. eMarketing strategies that work Brochure/Web Mix • Picture of brochure on Home Page • URL on cover and back cover of your brochure • Encourage people to go to your web site • Sign up for mailing list on your web site • Encourage people to register online #lern13 @suzannekart
  • 29. Web site strategies that work • Multimedia and interactive features enhance interest • Video clips, audio, color, pictures, animation, photographs, all generate more interest • Polls, blogs, social networks and other interactive features get people involved, which leads to more registrations • Live Person and other ways to communicate all help #lern13 @suzannekart
  • 30. Orange Community Education & Recreation When you hover over these local pictures, they take you to different pages like “snowboarding” #lern13 @suzannekart
  • 31. YouTube • 70% of Americans use YouTube • Allows your customers to actually see something about your program #lern13 @suzannekart
  • 33. Some other great web site techniques #lern13 @suzannekart
  • 34. Promote online registration • Online registration is more cost effective • It allows you to respond better and faster • It creates more services and benefits for learners • It will lower staff time • It is the way people purchase in the 21st century • Eventually 90% of registrations will be online #lern13 @suzannekart
  • 35. University of Wisconsin Parkside #lern13 @suzannekart
  • 36. Search pages • Recommend at least four ways to search: – Location – Category – Course number – Key word search • The more ways to search, the better. #lern13 @suzannekart
  • 37. University of New Mexico #lern13 @suzannekart
  • 38. Ways past participants can help improve your web site. #lern13 @suzannekart
  • 39. Post past participant work on your web site • It shows potential participants what others have done. • The message is “you too!” can do this. • It is peer-to-peer marketing. #lern13 @suzannekart
  • 41. Have your customers create content – that’s web 2.0! Think - – Surveys – Feedback – Preferences – Learner projects – Comments – Pictures – Video clips #lern13 @suzannekart
  • 42. Texas A&M Engineering Extension Service • Video • Pictures • Social Media #lern13 @suzannekart
  • 43. Thank you! • Suzanne Kart • kart@lern.org • Connect with via social media at suzannekart.com #lern13 @suzannekart