Developed for an audience of small nonprofits with limited financial and people resources.
What is mobile marketing and should you be using it? Mobile technology is common in today’s world and nonprofits are not exempt from that trend. However, as a resource-limited organization you do not always have the luxury of being a leading innovator for the current technology or marketing strategy du jour. We will discuss the pros and cons of mobile marketing, the ideal target audiences and optimal uses to help your organization maximize funds and engagement while minimizing expense.