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Small business social media marketing   create a word press websiteblog session i Small business social media marketing create a word press websiteblog session i Presentation Transcript

  • Small Business Social Media Marketing Create a WordPress Website/Blog Session I Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness
  • Plan of Attack
    • Develop a Word Press Website/Blog
      • Welcome, About, Contact & Blog
      • Learn how to navigate the admin site
    • Learn how to write a blog
  • WHY BLOG?
    • It's a platform to showcase
    • your knowledge and expertise
    • It’s an interactive platform
    • to build a community
    • It’s a low cost marketing
    • tool to promote products/services
    • It helps you create trust & credibility
    • Search engine friendly and drives high traffic
  • HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC
    • Define your customer
      • Where do they come from?
      • What type of content should you
      • create that helps them?
      • Where do your customers hang out online so you can go and find them when you’re ready to launch
    • Register your social media accounts
    • Compose your posts in Word
    • Write for several weeks before you tell anyone – this takes a lot of practice
  • HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC
    • Spend some time building an audience
      • Search for at least 15 blogs & save them to your Google Reader
      • Read and comment on a few of them
        • This will get your website URL out there
        • The blogger and their readers may take an interest
        • For every hour you spend on your blog, spend 3 on others
      • It takes time to build trust within the community
  • HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC
    • Reach out to key influencers
      • All small business niches have industry leaders who are online and could potentially assist you with getting the word out regarding your blog
      • Get to know them before you launch!
        • Subscribe to their blog in your Google Reader
        • Comment frequently on their posts
        • Engage with them via their social media outlets
  • HOW TO WRITE A BLOG YOU’RE READY TO WRITE
    • Variety
      • Mix short posts with long posts (250-500 wds)
      • Mix text with video (blog/vlog)
      • Mix personal with professional
    • Include an image and eye rests
    • Don’t just ramble – be helpful - educate
  • HOW TO WRITE A BLOG YOU’RE READY TO WRITE
    • Build a community by:
      • Asking questions
      • Mentioning others
      • Answering questions
      • Thanking others
      • Asking for help
  • HOW TO WRITE A BLOG YOU’RE READY TO WRITE
    • Virality
      • Write good headlines
      • with <120 characters
      • Use numbers or lists
      • in the headline
      • Use keywords and
      • unexpected words
  • HOW TO WRITE A BLOG MAINTENANCE
    • More blog posts equals more of everything
    • Develop and stick to your editorial schedule – consecutive days builds traction
    • Draft at least ten posts in advance and have them loaded with preset publish dates
  • HOW TO WRITE A BLOG USING THE RIGHT METRICS
    • Three strategies for blogging:
    • Content
    • Commerce
    • Community
  • HOW TO WRITE A BLOG USING THE RIGHT METRICS
    • If your strategy is blogging for content:
    • Write with emphasis on search optimization, trying to drive traffic to the blog via strategic content creation & keyword inclusion
      • Total visits
      • Percentage of new visits
      • Visits from search engines
  • HOW TO WRITE A BLOG USING THE RIGHT METRICS
    • If your strategy is blogging for commerce:
    • More interested in conversion events than in traffic generation. Funneling traffic from the blog to some other destination to make a purchase is the prime objective
      • Average length of stay
      • Number of pages viewed per visit
      • Referrers from other sites
  • HOW TO WRITE A BLOG USING THE RIGHT METRICS
    • If your strategy is blogging for community:
    • These blogs seek to create a consistent readership that interact with the blogger(s) and advocate on behalf of the content through other social outposts
      • Repeat visits
      • RSS subscribers
      • Comments
      • Referrers from social outposts
  • WordPress Homework
    • Choose a theme that suits you and your business
    • Develop the copy for your site
    • Develop pages on your own
    • Think about what you want to have in the sidebar(s)
  • Blogging Homework
    • Email me your website/blog’s URL
    • Write blog posts we can critique next week
    • Find your industry’s key influencers and begin creating a relationship
  • Create a WordPress Website/Blog Session II
    • Learn how to create sub-pages
    • Build out the side bar with widgets
      • Social Media Buttons, head shot, etc.
    • Critique blog posts
    • Troubleshoot any problems
  •  
  • QUESTIONS? Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness