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    Small business social media marketing   create a word press websiteblog session i Small business social media marketing create a word press websiteblog session i Presentation Transcript

    • Small Business Social Media Marketing Create a WordPress Website/Blog Session I Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness
    • Plan of Attack
      • Develop a Word Press Website/Blog
        • Welcome, About, Contact & Blog
        • Learn how to navigate the admin site
      • Learn how to write a blog
    • WHY BLOG?
      • It's a platform to showcase
      • your knowledge and expertise
      • It’s an interactive platform
      • to build a community
      • It’s a low cost marketing
      • tool to promote products/services
      • It helps you create trust & credibility
      • Search engine friendly and drives high traffic
    • HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC
      • Define your customer
        • Where do they come from?
        • What type of content should you
        • create that helps them?
        • Where do your customers hang out online so you can go and find them when you’re ready to launch
      • Register your social media accounts
      • Compose your posts in Word
      • Write for several weeks before you tell anyone – this takes a lot of practice
    • HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC
      • Spend some time building an audience
        • Search for at least 15 blogs & save them to your Google Reader
        • Read and comment on a few of them
          • This will get your website URL out there
          • The blogger and their readers may take an interest
          • For every hour you spend on your blog, spend 3 on others
        • It takes time to build trust within the community
    • HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC
      • Reach out to key influencers
        • All small business niches have industry leaders who are online and could potentially assist you with getting the word out regarding your blog
        • Get to know them before you launch!
          • Subscribe to their blog in your Google Reader
          • Comment frequently on their posts
          • Engage with them via their social media outlets
    • HOW TO WRITE A BLOG YOU’RE READY TO WRITE
      • Variety
        • Mix short posts with long posts (250-500 wds)
        • Mix text with video (blog/vlog)
        • Mix personal with professional
      • Include an image and eye rests
      • Don’t just ramble – be helpful - educate
    • HOW TO WRITE A BLOG YOU’RE READY TO WRITE
      • Build a community by:
        • Asking questions
        • Mentioning others
        • Answering questions
        • Thanking others
        • Asking for help
    • HOW TO WRITE A BLOG YOU’RE READY TO WRITE
      • Virality
        • Write good headlines
        • with <120 characters
        • Use numbers or lists
        • in the headline
        • Use keywords and
        • unexpected words
    • HOW TO WRITE A BLOG MAINTENANCE
      • More blog posts equals more of everything
      • Develop and stick to your editorial schedule – consecutive days builds traction
      • Draft at least ten posts in advance and have them loaded with preset publish dates
    • HOW TO WRITE A BLOG USING THE RIGHT METRICS
      • Three strategies for blogging:
      • Content
      • Commerce
      • Community
    • HOW TO WRITE A BLOG USING THE RIGHT METRICS
      • If your strategy is blogging for content:
      • Write with emphasis on search optimization, trying to drive traffic to the blog via strategic content creation & keyword inclusion
        • Total visits
        • Percentage of new visits
        • Visits from search engines
    • HOW TO WRITE A BLOG USING THE RIGHT METRICS
      • If your strategy is blogging for commerce:
      • More interested in conversion events than in traffic generation. Funneling traffic from the blog to some other destination to make a purchase is the prime objective
        • Average length of stay
        • Number of pages viewed per visit
        • Referrers from other sites
    • HOW TO WRITE A BLOG USING THE RIGHT METRICS
      • If your strategy is blogging for community:
      • These blogs seek to create a consistent readership that interact with the blogger(s) and advocate on behalf of the content through other social outposts
        • Repeat visits
        • RSS subscribers
        • Comments
        • Referrers from social outposts
    • WordPress Homework
      • Choose a theme that suits you and your business
      • Develop the copy for your site
      • Develop pages on your own
      • Think about what you want to have in the sidebar(s)
    • Blogging Homework
      • Email me your website/blog’s URL
      • Write blog posts we can critique next week
      • Find your industry’s key influencers and begin creating a relationship
    • Create a WordPress Website/Blog Session II
      • Learn how to create sub-pages
      • Build out the side bar with widgets
        • Social Media Buttons, head shot, etc.
      • Critique blog posts
      • Troubleshoot any problems
    •  
    • QUESTIONS? Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness