Small Business Social Media Marketing Create a WordPress Website/Blog Session I   Suzanne Hull Contemporary Business Solut...
Plan of Attack <ul><li>Develop a Word Press Website/Blog </li></ul><ul><ul><li>Welcome, About, Contact & Blog </li></ul></...
WHY BLOG? <ul><li>It's a platform to showcase </li></ul><ul><li>your knowledge and expertise </li></ul><ul><li>It’s an int...
HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC <ul><li>Define your customer </li></ul><ul><ul><li>Where do they come from? </li>...
HOW TO WRITE A BLOG  BEFORE YOU GO PUBLIC <ul><li>Spend some time building an audience </li></ul><ul><ul><li>Search for at...
HOW TO WRITE A BLOG  BEFORE YOU GO PUBLIC <ul><li>Reach out to key influencers </li></ul><ul><ul><li>All small business ni...
HOW TO WRITE A BLOG YOU’RE READY TO WRITE <ul><li>Variety </li></ul><ul><ul><li>Mix short posts with long posts (250-500 w...
HOW TO WRITE A BLOG YOU’RE READY TO WRITE <ul><li>Build a community by: </li></ul><ul><ul><li>Asking questions </li></ul><...
HOW TO WRITE A BLOG YOU’RE READY TO WRITE <ul><li>Virality </li></ul><ul><ul><li>Write good headlines </li></ul></ul><ul><...
HOW TO WRITE A BLOG MAINTENANCE <ul><li>More blog posts equals more of everything </li></ul><ul><li>Develop and stick to y...
HOW TO WRITE A BLOG USING THE RIGHT METRICS <ul><li>Three strategies for blogging: </li></ul><ul><li>Content </li></ul><ul...
HOW TO WRITE A BLOG USING THE RIGHT METRICS <ul><li>If your strategy is blogging for content: </li></ul><ul><li>Write with...
HOW TO WRITE A BLOG USING THE RIGHT METRICS <ul><li>If your strategy is blogging for commerce: </li></ul><ul><li>More inte...
HOW TO WRITE A BLOG USING THE RIGHT METRICS <ul><li>If your strategy is blogging for community: </li></ul><ul><li>These bl...
WordPress Homework <ul><li>Choose a theme that suits you and your business </li></ul><ul><li>Develop the copy for your sit...
Blogging Homework <ul><li>Email me your website/blog’s URL </li></ul><ul><li>Write blog posts we can critique next week </...
Create a WordPress Website/Blog Session II <ul><li>Learn how to create sub-pages </li></ul><ul><li>Build out the side bar ...
 
QUESTIONS? Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness
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Small business social media marketing create a word press websiteblog session i

  1. 1. Small Business Social Media Marketing Create a WordPress Website/Blog Session I Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness
  2. 2. Plan of Attack <ul><li>Develop a Word Press Website/Blog </li></ul><ul><ul><li>Welcome, About, Contact & Blog </li></ul></ul><ul><ul><li>Learn how to navigate the admin site </li></ul></ul><ul><li>Learn how to write a blog </li></ul>
  3. 3. WHY BLOG? <ul><li>It's a platform to showcase </li></ul><ul><li>your knowledge and expertise </li></ul><ul><li>It’s an interactive platform </li></ul><ul><li>to build a community </li></ul><ul><li>It’s a low cost marketing </li></ul><ul><li>tool to promote products/services </li></ul><ul><li>It helps you create trust & credibility </li></ul><ul><li>Search engine friendly and drives high traffic </li></ul>
  4. 4. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC <ul><li>Define your customer </li></ul><ul><ul><li>Where do they come from? </li></ul></ul><ul><ul><li>What type of content should you </li></ul></ul><ul><ul><li>create that helps them? </li></ul></ul><ul><ul><li>Where do your customers hang out online so you can go and find them when you’re ready to launch </li></ul></ul><ul><li>Register your social media accounts </li></ul><ul><li>Compose your posts in Word </li></ul><ul><li>Write for several weeks before you tell anyone – this takes a lot of practice </li></ul>
  5. 5. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC <ul><li>Spend some time building an audience </li></ul><ul><ul><li>Search for at least 15 blogs & save them to your Google Reader </li></ul></ul><ul><ul><li>Read and comment on a few of them </li></ul></ul><ul><ul><ul><li>This will get your website URL out there </li></ul></ul></ul><ul><ul><ul><li>The blogger and their readers may take an interest </li></ul></ul></ul><ul><ul><ul><li>For every hour you spend on your blog, spend 3 on others </li></ul></ul></ul><ul><ul><li>It takes time to build trust within the community </li></ul></ul>
  6. 6. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC <ul><li>Reach out to key influencers </li></ul><ul><ul><li>All small business niches have industry leaders who are online and could potentially assist you with getting the word out regarding your blog </li></ul></ul><ul><ul><li>Get to know them before you launch! </li></ul></ul><ul><ul><ul><li>Subscribe to their blog in your Google Reader </li></ul></ul></ul><ul><ul><ul><li>Comment frequently on their posts </li></ul></ul></ul><ul><ul><ul><li>Engage with them via their social media outlets </li></ul></ul></ul>
  7. 7. HOW TO WRITE A BLOG YOU’RE READY TO WRITE <ul><li>Variety </li></ul><ul><ul><li>Mix short posts with long posts (250-500 wds) </li></ul></ul><ul><ul><li>Mix text with video (blog/vlog) </li></ul></ul><ul><ul><li>Mix personal with professional </li></ul></ul><ul><li>Include an image and eye rests </li></ul><ul><li>Don’t just ramble – be helpful - educate </li></ul>
  8. 8. HOW TO WRITE A BLOG YOU’RE READY TO WRITE <ul><li>Build a community by: </li></ul><ul><ul><li>Asking questions </li></ul></ul><ul><ul><li>Mentioning others </li></ul></ul><ul><ul><li>Answering questions </li></ul></ul><ul><ul><li>Thanking others </li></ul></ul><ul><ul><li>Asking for help </li></ul></ul>
  9. 9. HOW TO WRITE A BLOG YOU’RE READY TO WRITE <ul><li>Virality </li></ul><ul><ul><li>Write good headlines </li></ul></ul><ul><ul><li>with <120 characters </li></ul></ul><ul><ul><li>Use numbers or lists </li></ul></ul><ul><ul><li>in the headline </li></ul></ul><ul><ul><li>Use keywords and </li></ul></ul><ul><ul><li>unexpected words </li></ul></ul>
  10. 10. HOW TO WRITE A BLOG MAINTENANCE <ul><li>More blog posts equals more of everything </li></ul><ul><li>Develop and stick to your editorial schedule – consecutive days builds traction </li></ul><ul><li>Draft at least ten posts in advance and have them loaded with preset publish dates </li></ul>
  11. 11. HOW TO WRITE A BLOG USING THE RIGHT METRICS <ul><li>Three strategies for blogging: </li></ul><ul><li>Content </li></ul><ul><li>Commerce </li></ul><ul><li>Community </li></ul>
  12. 12. HOW TO WRITE A BLOG USING THE RIGHT METRICS <ul><li>If your strategy is blogging for content: </li></ul><ul><li>Write with emphasis on search optimization, trying to drive traffic to the blog via strategic content creation & keyword inclusion </li></ul><ul><ul><li>Total visits </li></ul></ul><ul><ul><li>Percentage of new visits </li></ul></ul><ul><ul><li>Visits from search engines </li></ul></ul>
  13. 13. HOW TO WRITE A BLOG USING THE RIGHT METRICS <ul><li>If your strategy is blogging for commerce: </li></ul><ul><li>More interested in conversion events than in traffic generation. Funneling traffic from the blog to some other destination to make a purchase is the prime objective </li></ul><ul><ul><li>Average length of stay </li></ul></ul><ul><ul><li>Number of pages viewed per visit </li></ul></ul><ul><ul><li>Referrers from other sites </li></ul></ul>
  14. 14. HOW TO WRITE A BLOG USING THE RIGHT METRICS <ul><li>If your strategy is blogging for community: </li></ul><ul><li>These blogs seek to create a consistent readership that interact with the blogger(s) and advocate on behalf of the content through other social outposts </li></ul><ul><ul><li>Repeat visits </li></ul></ul><ul><ul><li>RSS subscribers </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Referrers from social outposts </li></ul></ul>
  15. 15. WordPress Homework <ul><li>Choose a theme that suits you and your business </li></ul><ul><li>Develop the copy for your site </li></ul><ul><li>Develop pages on your own </li></ul><ul><li>Think about what you want to have in the sidebar(s) </li></ul>
  16. 16. Blogging Homework <ul><li>Email me your website/blog’s URL </li></ul><ul><li>Write blog posts we can critique next week </li></ul><ul><li>Find your industry’s key influencers and begin creating a relationship </li></ul>
  17. 17. Create a WordPress Website/Blog Session II <ul><li>Learn how to create sub-pages </li></ul><ul><li>Build out the side bar with widgets </li></ul><ul><ul><li>Social Media Buttons, head shot, etc. </li></ul></ul><ul><li>Critique blog posts </li></ul><ul><li>Troubleshoot any problems </li></ul>
  18. 19. QUESTIONS? Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness
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