Blogging 101
Suzanne Hull
Contemporary Business Solutions
suzanne@contemporary-business-solutions.com
Twitter: @getitdoneg...
WHAT IS A BLOG?
A blog is a discussion or informational
site published on the Internet and
consists of entries ("posts"). ...
Platform Options
WHY BLOG?
• Showcase your knowledge
and expertise
• Build a community
• Low cost marketing
tool to promote products/servic...
HOW TO WRITE A BLOG
BEFORE YOU GO PUBLIC
• Define your customer
– Where do they come from?
– What type of content should y...
THE BIG PICTURE
HOW TO WRITE A BLOG
BEFORE YOU GO PUBLIC
• Spend some time building an audience
– Search for at least 15 blogs & save them...
HOW TO WRITE A BLOG
BEFORE YOU GO PUBLIC
• Reach out to key influencers
– All small business niches have industry
leaders ...
HOW TO WRITE A BLOG
YOU’RE READY TO WRITE
• Variety
– Mix short posts with long posts (250-300 wds)
– Mix text with photos...
HOW TO WRITE A BLOG
YOU’RE READY TO WRITE
• Build a community by:
–Asking questions
–Mentioning others
–Answering question...
HOW TO WRITE A BLOG
YOU’RE READY TO WRITE
• Virality
–Write good headlines
with <120 characters
–Use numbers or lists
in t...
HOW TO WRITE A BLOG
MAINTENANCE
• More blog posts equals more of everything
• Develop and stick to your editorial
schedule...
HOW TO WRITE A BLOG
USING THE RIGHT METRICS
• Generate traffic with specific keywords
– Total visits
– Percentage of new v...
Blogging Homework
• Choose a WordPress theme that suits
you & your business
• Write blog posts in Word
• Find your industr...
THE BIG PICTURE
QUESTIONS?
Suzanne Hull
Contemporary Business Solutions
suzanne@contemporary-business-solutions.com
Twitter: @getitdonegir...
Blogging 101
Blogging 101
Blogging 101
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Blogging 101

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  • I’d like take a few minutes and have you turn to your neighbor and talk about what comes to your mind when you hear the words “social media” or “social networking”? What are your first thoughts? What comes to mind? How are you using it in your personal life? In your professional life?
  • Wordpress.com vs wordpress.org You also need to consider if your blog is going to be a part of your website since some of these platforms don&apos;t allow the user to build out additional pages, such as tumblr and blogger
  • I really love this graphic because it uses Google colors and the word is wearing a crown because “Content is King” When we talk about blogging, realize that a blog post may contain the written word, photos AND videos.
  • I like to show this slide because it is a great visual that brings everything together. Those who you engage with using social media need a place to “land”; typically is your website. The reason you want people coming to your website is because that’s where you’re going to house your content. You use the social media platforms to drive traffic to your website and to the other social media platforms. For example, your customers might not be aware of your business blog, but you can use Twitter Search to find an audience with shared interests and drive them to your blog by mentioning a post you just wrote. Use LinkedIn to post events and workshops to local groups that you&apos;re a member of, and drive the traffic to your website to register. One thing I haven’t mentioned yet which I think all organizations in your industry can benefit from is an e-newsletter. I write a newsletter 2/month and use MailChimp to deliver it electronically to those who have subscribed. MailChimp is a free service and it &apos;s a great way for people to learn more about your business and to “drip” on them with your marketing message. Another social media platform I haven&apos;t mentioned is Foursquare. How many of you have heard of Foursquare? F oursquare is a location-based social networking website and also a game. Users &quot;check-in&quot; at locations using their mobile device. They are then awarded points and sometimes &quot;badges.&quot; The person who checks in the most is the “Mayor” and may receive additional benefits from the merchant. As a business owner in your specific industry, I don&apos;t think you would get much out of creating a Foursquare location for your business; but you could participate on a personal level by checking in at various venues around your town that have FourSquare checkins. These check-ins can be shared on your Facebook and Twitter profiles which is just another way to mention yourselves online...again, the drip-marketing concept...
  • Google keyword tool
  • I like to show this slide because it is a great visual that brings everything together. Those who you engage with using social media need a place to “land”; typically is your website. The reason you want people coming to your website is because that’s where you’re going to house your content. You use the social media platforms to drive traffic to your website and to the other social media platforms. For example, your customers might not be aware of your business blog, but you can use Twitter Search to find an audience with shared interests and drive them to your blog by mentioning a post you just wrote. Use LinkedIn to post events and workshops to local groups that you&apos;re a member of, and drive the traffic to your website to register. One thing I haven’t mentioned yet which I think all organizations in your industry can benefit from is an e-newsletter. I write a newsletter 2/month and use MailChimp to deliver it electronically to those who have subscribed. MailChimp is a free service and it &apos;s a great way for people to learn more about your business and to “drip” on them with your marketing message. Another social media platform I haven&apos;t mentioned is Foursquare. How many of you have heard of Foursquare? F oursquare is a location-based social networking website and also a game. Users &quot;check-in&quot; at locations using their mobile device. They are then awarded points and sometimes &quot;badges.&quot; The person who checks in the most is the “Mayor” and may receive additional benefits from the merchant. As a business owner in your specific industry, I don&apos;t think you would get much out of creating a Foursquare location for your business; but you could participate on a personal level by checking in at various venues around your town that have FourSquare checkins. These check-ins can be shared on your Facebook and Twitter profiles which is just another way to mention yourselves online...again, the drip-marketing concept...
  • Blogging 101

    1. 1. Blogging 101 Suzanne Hull Contemporary Business Solutions suzanne@contemporary-business-solutions.com Twitter: @getitdonegirlia
    2. 2. WHAT IS A BLOG? A blog is a discussion or informational site published on the Internet and consists of entries ("posts"). A majority are interactive, allowing visitors to leave comments. www.wiktionary.org
    3. 3. Platform Options
    4. 4. WHY BLOG? • Showcase your knowledge and expertise • Build a community • Low cost marketing tool to promote products/services • Helps you create trust & credibility • Search engine friendly and drives traffic
    5. 5. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC • Define your customer – Where do they come from? – What type of content should you create that helps them? – Where do your customers hang out online so you can go and find them when you’re ready to launch • Register your social media accounts • Compose your posts in Word • Write for several weeks before you tell anyone – this takes a lot of practice
    6. 6. THE BIG PICTURE
    7. 7. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC • Spend some time building an audience – Search for at least 15 blogs & save them to feedly – Read and comment on a few of them • This will get your website URL on other websites • The blogger and their readers may take an interest
    8. 8. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC • Reach out to key influencers – All small business niches have industry leaders who are online and could potentially assist you with getting the word out regarding your blog – Get to know them before you launch! • Subscribe to their blog in feedly • Comment frequently on their posts • Engage with them via their social media outlets
    9. 9. HOW TO WRITE A BLOG YOU’RE READY TO WRITE • Variety – Mix short posts with long posts (250-300 wds) – Mix text with photos and video (blog/vlog) – Mix personal with professional • Include an image and eye rests • Don’t just ramble – be helpful - educate
    10. 10. HOW TO WRITE A BLOG YOU’RE READY TO WRITE • Build a community by: –Asking questions –Mentioning others –Answering questions –Thanking others –Asking for help
    11. 11. HOW TO WRITE A BLOG YOU’RE READY TO WRITE • Virality –Write good headlines with <120 characters –Use numbers or lists in the headline –Use keywords and unexpected words
    12. 12. HOW TO WRITE A BLOG MAINTENANCE • More blog posts equals more of everything • Develop and stick to your editorial schedule – consecutive days builds traction • Draft at least ten posts in advance and have them loaded with preset publish dates
    13. 13. HOW TO WRITE A BLOG USING THE RIGHT METRICS • Generate traffic with specific keywords – Total visits – Percentage of new visits – Visits from search engines • Want to convert a visitor? Funneling traffic from the blog to some other destination to make a purchase is the prime objective – Average length of stay – Number of pages viewed per visit – Referrers from other sites
    14. 14. Blogging Homework • Choose a WordPress theme that suits you & your business • Write blog posts in Word • Find your industry’s key influencers and begin creating a relationship
    15. 15. THE BIG PICTURE
    16. 16. QUESTIONS? Suzanne Hull Contemporary Business Solutions suzanne@contemporary-business-solutions.com Twitter: @getitdonegirlia
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