DESIGN FOLIO
brand development
Spirit of Empowerment - Global Women’s Conference

Representing the aspirations of modern Arab women,
the event logo featu...
Spirit of Empowerment - Global Women’s Conference

From a simple event identity, the brand later developed into
a dramatic...
the art of business
Class One Doha - World Powerboat Championship 2007
The Qatar Grand Prix

A striking brand was designed to represent the th...
Class One Doha - World Powerboat Championship 2007
The Qatar Grand Prix

The tagline “ 100% Adrenaline” best summarized th...
the art of business
QSTP TECHtalks : The 2007 Conference
Strategies for Tomorrow’s Technology Business

Print and publicity collateral designe...
QSTP TECHtalks : The 2007 Conference
Strategies for Tomorrow’s Technology Business

Print and publicity collateral designe...
QSTP TECHtalks : The 2008 Conference
Partnership Strategies for Corporate R&D

Print and publicity collateral designed bas...
QSTP TECHtalks : The 2007 Conference
Partnership Strategies for Corporate R&D

Print and publicity collateral designed bas...
QATAR HAPPENING MAGAZINE

After 7 successful years in the Qatari market, the popular
Qatar Happening Events Guide was rein...
QH ONLINE

Thirst-quenching, fresh, bubbly and tangy describes
the look of the online component of Qatar Happening
magazin...
QH ONLINE

Derived from the original Qatar Happening logo, the
lime green QH ONLINE symbol stands out against a solid blac...
the art of business
AL MOURJAN RESTAURANT

      doha corniche souq waqif                                        winner of qatar’s     Formerl...
MYKONOS

Opened in 2009 at the InterContinental Doha, Mykonos is
a Mediterranean restaurant located by the five-star hotel’...
LAVA

InterContinental Doha launched on of Doha’s newest night
spots in 2009. Lava was envisioned to provide a suave,
sens...
WHERE CREATIVE MINDS MEET
         tel. +974 491 0565
         fax. +974 491 0570
     p.o. box 7848, doha, qatar
        ...
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Aob Branding Folio

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Snapshot of some of AOB Brand Development work.

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Aob Branding Folio

  1. 1. DESIGN FOLIO brand development
  2. 2. Spirit of Empowerment - Global Women’s Conference Representing the aspirations of modern Arab women, the event logo features a woman with the world in her hands. Purple hues were chosen because of the feminine yet bold feelings they invoke. the art of business
  3. 3. Spirit of Empowerment - Global Women’s Conference From a simple event identity, the brand later developed into a dramatic campaign of monochromatic images of proud young women. The banner line “celebrate.women.” was used to encourage a united attraction to the cause. the art of business
  4. 4. the art of business
  5. 5. Class One Doha - World Powerboat Championship 2007 The Qatar Grand Prix A striking brand was designed to represent the thrill of powerboat racing. The bold palette of red, black and white created a stunning look and feel on the Doha corniche and on print campaigns. the art of business
  6. 6. Class One Doha - World Powerboat Championship 2007 The Qatar Grand Prix The tagline “ 100% Adrenaline” best summarized the feel of the sport, indicating excitement, danger, challenge and incredible speed. the art of business
  7. 7. the art of business
  8. 8. QSTP TECHtalks : The 2007 Conference Strategies for Tomorrow’s Technology Business Print and publicity collateral designed based on branding guidelines of Qatar Science & Technology Park. the art of business
  9. 9. QSTP TECHtalks : The 2007 Conference Strategies for Tomorrow’s Technology Business Print and publicity collateral designed based on branding guidelines of Qatar Science & Technology Park. the art of business
  10. 10. QSTP TECHtalks : The 2008 Conference Partnership Strategies for Corporate R&D Print and publicity collateral designed based on branding guidelines of Qatar Science & Technology Park. the art of business
  11. 11. QSTP TECHtalks : The 2007 Conference Partnership Strategies for Corporate R&D Print and publicity collateral designed based on branding guidelines of Qatar Science & Technology Park. the art of business
  12. 12. QATAR HAPPENING MAGAZINE After 7 successful years in the Qatari market, the popular Qatar Happening Events Guide was reintroduced as a full sized events publication in 2009. A year long rebranding exercise fused successful elements from the original pocket-sized guide with energetic, fun and vibrant designs on its current 20cm x 26.5cm format. the art of business
  13. 13. QH ONLINE Thirst-quenching, fresh, bubbly and tangy describes the look of the online component of Qatar Happening magazine. Much like a cooling glass of lemonade on a hot summer day, QH ONLINE satisfies its readers thirst for exciting happenings in town. the art of business
  14. 14. QH ONLINE Derived from the original Qatar Happening logo, the lime green QH ONLINE symbol stands out against a solid black background creating a glow-in-the-dark illusion, signifying the website’s objective of guiding and helping its readers. the art of business
  15. 15. the art of business
  16. 16. AL MOURJAN RESTAURANT doha corniche souq waqif winner of qatar’s Formerly the Balhambar Restaurant, Al Mourjan Restaurant best restaurant award on the Doha Corniche revives an old favourite with its more contemporary look and ambience. Branding is designed simple and elegant, and the feel is emphasised through photography and imagery. en par with the wor ld's best restaurants winner of qatar's best restaurant award qatar today restau rant awards 2009 the art of business
  17. 17. MYKONOS Opened in 2009 at the InterContinental Doha, Mykonos is a Mediterranean restaurant located by the five-star hotel’s Bay Club area. Derived from the blue skies and waters of the Mediterranean, the logo appears as a square box in blue gradient with the Mykonos logotype running across it, in a drifting, floaty motion. This evokes a softness that reflects the mood and atmosphere of the restaurant. The logotype, rendered in freehand swirls and curved lines, represents a fun, free-spirited and spontaneous quality that is reminiscent of a holiday escape to the Mediterranean. the art of business
  18. 18. LAVA InterContinental Doha launched on of Doha’s newest night spots in 2009. Lava was envisioned to provide a suave, sensual and sublime experience for beverage connoisseurs. Inspired by the interior design of the lounge club, the logo consists of a curved V symbol rotated in various positions to form the word LAVA. the art of business
  19. 19. WHERE CREATIVE MINDS MEET tel. +974 491 0565 fax. +974 491 0570 p.o. box 7848, doha, qatar info@theartofbiz.biz

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