Your SlideShare is downloading. ×
0
Moving from Mission-Based to Revenue Generating Social Networks<br />Suzanne Carawan<br />Vice President, Association/Nonp...
#1: Funded Programs <br />National Council on Aging<br />
NCOA Communities<br />
#2: Fee-Based Programs<br />American Lung Association<br />
#3: Partnerships<br />Save Japan Dolphins/ The Cove Movie<br />
#4: Advertisement<br />
#5: Events<br />
Areas for Strategic Discussion<br />Questions for Your Organization<br />
Do We Have the Right Mindset?<br />
Partnerships<br />
What Do We Define as Engagement?<br />Cause-Based Environment ($)<br />Target Users <br />Dialogue/Activity<br />Sponsorsh...
What’s the Goal? What’s the Path?<br /><ul><li> Social networking itself is not the goal
Money itself is not the goal
Do we have a strategic plan?
Do we have a tactical plan?
Do we have a project manager? </li></li></ul><li>What Will We Consider Success?<br />
Metrics: <br />Page Views<br />Email<br />Followers <br />Retweets<br /># Blogs<br /># Discussions<br /># Signatures<br />...
Are We Ready for Results?<br />
Do We Have Sustainable Growth?<br />
Upcoming SlideShare
Loading in...5
×

Moving from Mission-Based to Revenue-Generating Social Networks

446

Published on

Given at the Association of Fundraising Professional's 2011 Annual Meeting in Chicago, IL on March 22, 2011.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
446
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Moving from Mission-Based to Revenue-Generating Social Networks"

  1. 1. Moving from Mission-Based to Revenue Generating Social Networks<br />Suzanne Carawan<br />Vice President, Association/Nonprofit Practice<br />etouches<br />www.etouches.com<br />
  2. 2. #1: Funded Programs <br />National Council on Aging<br />
  3. 3.
  4. 4. NCOA Communities<br />
  5. 5.
  6. 6. #2: Fee-Based Programs<br />American Lung Association<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. #3: Partnerships<br />Save Japan Dolphins/ The Cove Movie<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. #4: Advertisement<br />
  17. 17.
  18. 18.
  19. 19. #5: Events<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Areas for Strategic Discussion<br />Questions for Your Organization<br />
  26. 26. Do We Have the Right Mindset?<br />
  27. 27. Partnerships<br />
  28. 28. What Do We Define as Engagement?<br />Cause-Based Environment ($)<br />Target Users <br />Dialogue/Activity<br />Sponsorship/Donations ($)<br />
  29. 29. What’s the Goal? What’s the Path?<br /><ul><li> Social networking itself is not the goal
  30. 30. Money itself is not the goal
  31. 31. Do we have a strategic plan?
  32. 32. Do we have a tactical plan?
  33. 33. Do we have a project manager? </li></li></ul><li>What Will We Consider Success?<br />
  34. 34.
  35. 35. Metrics: <br />Page Views<br />Email<br />Followers <br />Retweets<br /># Blogs<br /># Discussions<br /># Signatures<br />ROI on hours/results<br />Create your own engagement score that you are disciplined in using!<br />
  36. 36. Are We Ready for Results?<br />
  37. 37. Do We Have Sustainable Growth?<br />
  38. 38. More Resources: <br />www.fundraisingeventseries.org<br />
  39. 39. -”Social Sponsorships: Rethinking Sponsorships in the Age of Social Media” Webinar, Tuesday, April 5th<br />www.etouches.com/socialsponsor<br />-Resources page for recorded webinars and papers<br />
  40. 40. Suzanne Carawan<br />etouches<br />Vice President, Nonprofit Practice<br />scarawan@etouches.com<br />203.403.9013<br />Li, Fb, Twitter: suzannecarawan<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×