etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks
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etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks

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etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks Presentation Transcript

  • Moving from Mission-Based to Revenue Generating Social Networks
    Suzanne Carawan
    Vice President, etouches
    www.etouches.com
  • What We’ll Cover
    Today’s Social Networks: In Transition
    5 Ways to Move to Revenue-Driven
    Areas for Strategic Discussion
  • #1: Funded Programs
    National Council on Aging
  • NCOA Communities
  • #2: Fee-Based Programs
    American Lung Association
  • #3: Partnerships
    Save Japan Dolphins/ The Cove Movie
  • #4: Advertisement
  • #5: Events
  • Areas for Strategic Discussion
    Questions for Your Organization
  • Do We Have the Right Mindset?
  • Partnerships
  • What Do We Define as Engagement?
    Cause-Based Environment ($)
    Target Users
    Dialogue/Activity
    Sponsorship/Donations ($)
  • What’s the Goal? What’s the Path?
    • Social networking itself is not the goal
    • Money itself is not the goal
    • Do we have a strategic plan?
    • Do we have a tactical plan?
    • Do we have a project manager?
  • What Will We Consider Success?
  • What Will We Consider Success?
  • Metrics:
    Page Views
    Email
    Followers
    Retweets
    # Blogs
    # Discussions
    # Signatures
    ROI on hours/results
    Create your own engagement score that you are disciplined in using!
  • Are We Ready for Results?
  • Do We Have Sustainable Growth?
  • Break-to-Build Series
    Webinars:
    Facebooking Your Event
    Event Marketing Plans with Social
    Social Sponsorships: Rethinking Sponsorships in the Age of Social Media
    What Else? Tell us what to break down and rebuild!
  • More Resources:
    Great Additional Resources!
    www.fundraisingeventseries.org
  • Suzanne Carawan
    etouches
    scarawan@etouches.com
    203.403.9013
    Li, Fb, Twitter: suzannecarawan
    Li, Fb, Twitter: etouches