Moving from Mission-Based to Revenue Generating Social Networks<br />Suzanne Carawan<br />Vice President, etouches<br />ww...
What We’ll Cover<br />Today’s Social Networks: In Transition<br />5 Ways to Move to Revenue-Driven<br />Areas for Strategi...
#1: Funded Programs <br />National Council on Aging<br />
NCOA Communities<br />
#2: Fee-Based Programs<br />American Lung Association<br />
 #3: Partnerships<br />Save Japan Dolphins/ The Cove Movie<br />
#4: Advertisement<br />
#5: Events<br />
Areas for Strategic Discussion<br />Questions for Your Organization<br />
Do We Have the Right Mindset?<br />
Partnerships<br />
What Do We Define as Engagement?<br />Cause-Based Environment ($)<br />Target Users <br />Dialogue/Activity<br />Sponsorsh...
What’s the Goal? What’s the Path?<br /><ul><li> Social networking itself is not the goal
 Money itself is not the goal
Do we have a strategic plan?
Do we have a tactical plan?
Do we have a project manager? </li></li></ul><li>What Will We Consider Success?<br />
What Will We Consider Success?<br />
Metrics: <br />Page Views<br />Email<br />Followers <br />Retweets<br /># Blogs<br /># Discussions<br /># Signatures<br />...
Are We Ready for Results?<br />
Do We Have Sustainable Growth?<br />
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etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks

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etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks

  1. 1. Moving from Mission-Based to Revenue Generating Social Networks<br />Suzanne Carawan<br />Vice President, etouches<br />www.etouches.com<br />
  2. 2. What We’ll Cover<br />Today’s Social Networks: In Transition<br />5 Ways to Move to Revenue-Driven<br />Areas for Strategic Discussion<br />
  3. 3. #1: Funded Programs <br />National Council on Aging<br />
  4. 4.
  5. 5. NCOA Communities<br />
  6. 6.
  7. 7. #2: Fee-Based Programs<br />American Lung Association<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. #3: Partnerships<br />Save Japan Dolphins/ The Cove Movie<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. #4: Advertisement<br />
  18. 18.
  19. 19.
  20. 20. #5: Events<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. Areas for Strategic Discussion<br />Questions for Your Organization<br />
  27. 27. Do We Have the Right Mindset?<br />
  28. 28. Partnerships<br />
  29. 29. What Do We Define as Engagement?<br />Cause-Based Environment ($)<br />Target Users <br />Dialogue/Activity<br />Sponsorship/Donations ($)<br />
  30. 30. What’s the Goal? What’s the Path?<br /><ul><li> Social networking itself is not the goal
  31. 31. Money itself is not the goal
  32. 32. Do we have a strategic plan?
  33. 33. Do we have a tactical plan?
  34. 34. Do we have a project manager? </li></li></ul><li>What Will We Consider Success?<br />
  35. 35. What Will We Consider Success?<br />
  36. 36. Metrics: <br />Page Views<br />Email<br />Followers <br />Retweets<br /># Blogs<br /># Discussions<br /># Signatures<br />ROI on hours/results<br />Create your own engagement score that you are disciplined in using!<br />
  37. 37. Are We Ready for Results?<br />
  38. 38. Do We Have Sustainable Growth?<br />
  39. 39. Break-to-Build Series<br />Webinars: <br />Facebooking Your Event<br />Event Marketing Plans with Social<br />Social Sponsorships: Rethinking Sponsorships in the Age of Social Media<br />What Else? Tell us what to break down and rebuild!<br />
  40. 40. More Resources: <br />Great Additional Resources!<br />www.fundraisingeventseries.org<br />
  41. 41. Suzanne Carawan<br />etouches<br />scarawan@etouches.com<br />203.403.9013<br />Li, Fb, Twitter: suzannecarawan<br />Li, Fb, Twitter: etouches<br />
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