“The Engagement Valley: How to Use Silverpop to Minimize Post-Event Dips in Engagement”
Presented at Silverpop User Group Conference, May 18, 2011
Events-whether they are sales meetings, training sessions, customer seminars, dinners, webinars or conferences are one of the key ways that organizations use to connect to their constituents. Attention span and excitement—key indicators of engagement-- are at their highest during events; people are optimistic and inspired about what they’re experiencing. However, engagement levels plummet as soon as the event ends leading to low event ROI and frustration. Join this session to learn how using Silverpop can help to minimize this event drop-off effect. Help improve customer experience and satisfaction levels of internal departments through using an integrated email marketing and event strategy.
Please note that all work and graphs are the intellectual property of etouches and work of Suzanne Carawan. You are free to use, but please include a citation.