Email Marketing and Social Media 101

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Presentation at the Austin Chamber of Commerce - June 2011

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Email Marketing and Social Media 101

  1. 1. How to Use Email Marketing and Social Media to Increase Salesby Building Relationships
  2. 2. Increasing Use of Email Marketing Nearly 2/3 of all businesses expect to increase their use of email marketing, and small businesses are the most likely of allSource: Social Media Examiner’s Social Media Study April 18, 2011http://bitly.com/eURtxf
  3. 3. Why Email Marketing? Inexpensive way to establish & build a relationship with clients and prospects. Positions you as an expert, as a “go to” person in your field. Positions you as likeable and trustworthy. People want to do business with people they know, like and trust. Keeps your customers “in the know”.
  4. 4. Email Marketing Best Practices Do’s Dont’s• Relevant content • Don’t email without permission • Segment your list • Don’t include the kitchen sink• Subject line - From line • Don’t skip the email service provider!• Be consistent• Analyze your data and adjust • Make links clickable
  5. 5. EmailBefore
  6. 6. EmailAfter
  7. 7. Email Example
  8. 8. Social Media is Still Fairly NewSource: Altimeter Group, Jeremiah Owyanghttp://www.web-strategist.com/blog/research/
  9. 9. Facebook• 673 million users• 30 billion pieces of content shared each month• 96% of millennials have joined a social network• Fastest growing segment: 55-65 yr-old females
  10. 10. 5 Common Facebook Mistakes1. Broadcasting2. Not investing adequate time3. Being boring or predictable4. Failing to learn mechanics or tools5. Violating Facebook’s terms
  11. 11. Facebook Ex: Sweet Leaf Tea
  12. 12. Facebook Ex: Sweet Leaf TeaSweet Leaf Tea askedtheir Facebook fansto try to get themmore shelf space withretailers
  13. 13. Facebook Ex: 365 Things to do in Austin
  14. 14. Twitter• 200+ million users (< 1 m users in 2008)• 460,000 new accounts in March 2011 alone• 1 billion tweets per weeks on averageWhy care about Twitter?• News breaks on Twitter first• It’s where the nerds, wonks and influencers talk
  15. 15. What can Twitter do for you?• Quickly share information• Gather intelligence and feedback• Build relationships
  16. 16. Twitter Ex: Edible Austin
  17. 17. Twitter Ex: LiveStrong
  18. 18. YouTube• Customer testimonials• How to’s• Product demonstrations• Meet the team•“Edutainment”
  19. 19. YouTube Ex: Will it Blend?
  20. 20. YouTube Ex: Tx Parks & Wildlife
  21. 21. Email Marketing + Social Media • Word of mouth on steroids • Real-time engagement • All about relationships
  22. 22. Rhonda Dirvin & Suzanne Doughty www.cedarsage.com info@cedarsage.com 512-591-8737

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