Email Marketing and Social Media 101
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Email Marketing and Social Media 101



Presentation at the Austin Chamber of Commerce - June 2011

Presentation at the Austin Chamber of Commerce - June 2011



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    Email Marketing and Social Media 101 Email Marketing and Social Media 101 Presentation Transcript

    • How to Use Email Marketing and Social Media to Increase Salesby Building Relationships
    • Increasing Use of Email Marketing Nearly 2/3 of all businesses expect to increase their use of email marketing, and small businesses are the most likely of allSource: Social Media Examiner’s Social Media Study April 18, 2011
    • Why Email Marketing? Inexpensive way to establish & build a relationship with clients and prospects. Positions you as an expert, as a “go to” person in your field. Positions you as likeable and trustworthy. People want to do business with people they know, like and trust. Keeps your customers “in the know”.
    • Email Marketing Best Practices Do’s Dont’s• Relevant content • Don’t email without permission • Segment your list • Don’t include the kitchen sink• Subject line - From line • Don’t skip the email service provider!• Be consistent• Analyze your data and adjust • Make links clickable
    • EmailBefore
    • EmailAfter
    • Email Example
    • Social Media is Still Fairly NewSource: Altimeter Group, Jeremiah Owyang
    • Facebook• 673 million users• 30 billion pieces of content shared each month• 96% of millennials have joined a social network• Fastest growing segment: 55-65 yr-old females
    • 5 Common Facebook Mistakes1. Broadcasting2. Not investing adequate time3. Being boring or predictable4. Failing to learn mechanics or tools5. Violating Facebook’s terms
    • Facebook Ex: Sweet Leaf Tea
    • Facebook Ex: Sweet Leaf TeaSweet Leaf Tea askedtheir Facebook fansto try to get themmore shelf space withretailers
    • Facebook Ex: 365 Things to do in Austin
    • Twitter• 200+ million users (< 1 m users in 2008)• 460,000 new accounts in March 2011 alone• 1 billion tweets per weeks on averageWhy care about Twitter?• News breaks on Twitter first• It’s where the nerds, wonks and influencers talk
    • What can Twitter do for you?• Quickly share information• Gather intelligence and feedback• Build relationships
    • Twitter Ex: Edible Austin
    • Twitter Ex: LiveStrong
    • YouTube• Customer testimonials• How to’s• Product demonstrations• Meet the team•“Edutainment”
    • YouTube Ex: Will it Blend?
    • YouTube Ex: Tx Parks & Wildlife
    • Email Marketing + Social Media • Word of mouth on steroids • Real-time engagement • All about relationships
    • Rhonda Dirvin & Suzanne Doughty 512-591-8737