• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
21waystoincreaseonlinesales 110718095641-phpapp02
 

21waystoincreaseonlinesales 110718095641-phpapp02

on

  • 366 views

 

Statistics

Views

Total Views
366
Views on SlideShare
366
Embed Views
0

Actions

Likes
0
Downloads
18
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    21waystoincreaseonlinesales 110718095641-phpapp02 21waystoincreaseonlinesales 110718095641-phpapp02 Presentation Transcript

    • 21 Ways to Increase Online Sales Presented by Tyler Garns Director of Marketing@tylergarns
    • Housekeeping Everyone is on mute This is not a demo of Infusionsoft For a demo go to: http://www.infusionsoft.com/demo Questions at the end - use GTW question box The goal is to give you a bunch of ideas to improve your online sales, show you examples, and help you see how they fit into your overall strategy@tylergarns
    • Problem #1: Getting Traffic 1.Use free sources to get in front of existing traffic Craigslist Post every few days Facebook Make it about the category Twitter@tylergarns
    • Problem #2: Untargeted Traffic 2.Get clear in your copy about who your product is for Being implicit is harder, but better than being explicit@tylergarns
    • Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
    • Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
    • Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
    • Upsell 4.Upsell in the cart Make it relevant to the initial product Lower priced items work best “Would you like fries with that?” (obvious choice)@tylergarns
    • Upsell in the cart@tylergarns
    • Upsell 5.Upsell on the success page of the cart (1- click upsell) They’re already in buying mode Make it easy@tylergarns
    • Upsell 6.Use automatic follow up to upsell & increase repeat sales Jermaine Griggs Increased repeat sales 80% Grew lifetime customer value from $90 to $375 Reduced work week by 60%@tylergarns
    • New Concept: Perfect Customer Lifecycle@tylergarns
    • Closer Look at Upsell Strategy@tylergarns
    • Establish Trust 7.Establish trust - take away fears of purchasing Security Guarantees Privacy Policy Return Policy@tylergarns
    • Establish Trust 7.Establish trust - take away fears of purchasing Security Guarantees Privacy Policy Return Policy@tylergarns
    • Offer Options - Then Reduce Distraction 8.Avoid paralysis by overwhelm Too many products required advnanced decision making McDonalds vs In-n- Out@tylergarns
    • Create Urgency 9.Create urgency by having time-based offers US Airways vs Southwest Individualize the offer or make blanket offers@tylergarns
    • Offer Pricing Options 10.Give low, mid, high priced options to increase conversion Low priced items should not cut into your margins@tylergarns
    • Optimize Your Site 11.Reduce the number of clicks to the purchase Works best for commodity items or items for which there is an established market@tylergarns
    • Optimize Your Site 12.Use Google Website Optimizer to TEST, TEST, TEST It’s free, and easy You don’t always know what’s best Things change@tylergarns
    • Optimize Your Site 13.Capture leads!!!!!! Offer coupons for commodity items Offer education for high priced/complex products Don’t expect people to “Contact Us”@tylergarns
    • Optimize Your Site 14.Make it easy to purchase on a mobile device Global mobile doubles annually U.S. m-commerce was $2.4B in 2011, expected $119B in 2015@tylergarns
    • Optimize Your Site 15.Use persuasive education Hire a good copywriter “The more they read the more they need” Applies to video, audio, etc.@tylergarns
    • Help visitors envision themselves experiencing the benefit 16.Use video Engage the audience Showcase your product Use a British accent ;)@tylergarns
    • Visitors envision themselves experiencing the benefit 17.Use Case Studies Portray different customer-types (personas) Video can be very effective here as well@tylergarns
    • Visitors envision themselves experiencing the benefit 18. Use Audio/Podcasts Get good at story telling Interview customers Audio is often easier to consume for some people@tylergarns
    • Visitors envision themselves experiencing the benefit 19. Use Your Blog Invite customers to post guest blogs Tell your customers success stories Good for SEO@tylergarns
    • Visitors envision themselves experiencing the benefit 20. Use Webinars Inexpensive, engaging way to communicate with your customers You have more time to tell the story (if you’re a good story teller)@tylergarns
    • Visitors envision themselves experiencing the benefit 21. Focus on benefits Features don’t sell Talk about what RESULT your product has on people’s lives@tylergarns
    • BONUS! 22.Use testimonials Keep them short Use pictures Don’t hesitate to use pictures that weren’t taken professionally@tylergarns
    • BONUS: Leverage Your Contacts 23.Ask for referrals from happy customers@tylergarns
    • BONUS: Leverage Your Contacts 24. Ask for referrals from leads This is a better source of leads than you think You’ll get a lot of junk think They’re free leads@tylergarns
    • BONUS: Leverage Your Contacts 25. Leverage partners Affiliate programs Referral partners Local businesses that you can team up with strategically@tylergarns
    • BONUS: Sell Other People’s Stuff 26. Sell your partner’s complimentary products if you don’t have anything to upsell@tylergarns
    • Now you have 26 ideas to increase your online sales@tylergarns
    • STOP: Don’t Do ANYTHING Yet!@tylergarns
    • Perfect Customer Lifecycle@tylergarns
    • @tylergarns
    • @tylergarns
    • Poll: How much could your revenue increase?! $1,000 $5,000 $10,000 $25,000 or more@tylergarns
    • What is Infusionsoft? If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft. Infusionsoft is less expensive than adding all those thing together, and it has some secret sauce (hint: automation) that you can’t get anywhere else. #1 Marketing Automation solution for small business, used by 6,000+ businesses and many gurus.@tylergarns
    • Infusionsoft@tylergarns
    • Who is Infusionsoft for? Professional Services: Other Services: Doctors, Lawyers, Landscaping, House Real Estate, Insurance, Cleaning, A/C etc. Repair, Pest Control, Martial Arts, Dance Online Retailers Info Marketers & Widgets, Accessories, Internet Marketers Camping Gear, etc.@tylergarns
    • Let us know if you’d like to find out more Click “Yes” on the GoToWebinar Poll@tylergarns
    • Future webinar topics? When you exit the webinar, please take a second to let us know what topics you’d like us to present in the future.@tylergarns
    • Questions Through today only - get a free customer lifecycle consultation Call 866.800.0004 ext.1 Or call your Infusionsoft sales rep@tylergarns