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Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
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Social Networking For Success

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A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?

A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?

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  • how to get started without being overwhelmed, the key channels on which everyone must be well versed, how to counsel clients on social media, basic social media strategy.
  • Transcript

    1. Social Networking for Success<br />Xerox Women’s Alliance<br />Suzanne E. Henry<br />
    2. “Everyone tells you that social media is a unicorn, but it’s really just a horse.”~ Jay Baer, Convince & Convert<br />
    3. Understanding: General know-how of social networking channels<br />Planning: How to build a positive online presence<br />Managing: Tools, tips, techniques<br />What’s the Deal Today?<br />
    4. What Are We Talking About, Really?<br />Social Media: The tools and channels that allow people to connect and share online<br />Social networking: The activity on social media<br />The 6 Behemoths:<br />Facebook<br />Twitter<br />Blogs/blogging<br />LinkedIn<br />YouTube<br />Wildcard: Google+<br />
    5. Do you engage in professional social networking, using any of these channels, presently?<br />Yes, I feel quite engaged<br />Yes, but I just use social media “lightly”<br />No, I do not engage in social networking at all<br />Poll<br />
    6. Get educated<br />Have a Strategy<br />Know your personal brand<br />Identify the channels and tools<br />Monitor, contribute, manage<br />How Do I Get Started?<br />
    7. The Maze<br />
    8. Don’t Panic!<br />
    9. What is your number one objection to engaging professional social networking?<br />I don’t have time<br />I don’t see the value<br />I don’t really know how to use it well<br />I am concerned about privacy<br />I am concerned about doing something wrong<br />Other<br />Poll<br />
    10. Two Steps:<br />Sign up and listen<br />Educate yourself: <br />SmartBrief on social media: http://www.smartbrief.com/socialmedia/<br />Your industry’s media<br />Blogs on social media<br />Mashable: http://mashable.com/<br />Global Neighborhoods: http://globalneighbourhoods.net/<br />Convince & Convert: http://www.convinceandconvert.com/<br />How Do I Learn?<br />
    11. Day to Day Management<br />Tweetdeck<br />Hootsuite<br />Ongoing Monitoring of Personal Brand <br />Klout / Peer Index scores<br />Google alerts<br />Personal goals / metrics<br />Networking/Finding people <br />Personal sphere<br />WeFollow / IceRocket<br />Suggestions by sites themselves<br />Tools, Tips, Techniques<br />
    12. What will you strive for? Determine your goals<br />Who will you be? Identify your personality/tone of voice<br />How do you want to be known? Determine your ideal reputation<br />3 word exercise<br />Who Will I Be Online?<br />
    13. Use an authentic voice, be “relatable”<br />Avoid “ranting”<br />Common sense rules: Avoid posting overly personal information<br />Personal interests are okay (if your boss’ mother would approve)<br />Case Study: MarijeanJaggers<br />Be Human, Not too Personal<br />
    14. Specific action items<br />Determine the level of activity for you and your goals <br />High <br />Medium<br />Low<br />Design a strategy<br />Who will you be? <br />What will you contribute?<br />Know who you are trying to network with and why<br />Develop a schedule<br />Engage, monitor, repeat (yes, it’s relentless)<br />Planning Your Presence<br />
    15. Google Profile<br />LinkedIn Profile<br />Twitter/Yammer/Chatter<br />Klout and PeerIndex score<br />Google Alerts on your name<br />Basics<br />
    16. Google Profile<br />LinkedIn Profile<br />Join and monitor groups<br />Answer questions<br />Twitter/Yammer/Chatter<br />Klout and PeerIndex score<br />Google Alerts on your name<br />5 Key Blogs<br />Medium<br />
    17. Google profile <br />Google+<br />LinkedIn Profile<br />Engage groups<br />Answer questions<br />Connect your blog, Twitter feed and other channels to profile<br />Twitter /Yammer/Chatter<br />Klout and PeerIndex score<br />Google Alerts on your name and others who you follow<br />Write a blog<br />Read and comment on key blogs<br />Quora<br />High<br />
    18. Being There  Strategy<br />Social Media Strategy<br />
    19. What will you contribute?<br />Most professional social networkers define their content mix:<br />Thought leader (original content) – 20%<br />Curator (sharing others’ content/repository) – 50% to 70%<br />Entertainer/personality – 5 to 10%<br />“Customer” service rep – 10%<br />Advertiser/sales – 0 to 10%<br />Design a Strategy<br />
    20. Deploying robust content <br /> Over the right channels<br />With high engagement<br />Social Networking Means:<br />
    21. Who do you want to follow? Follow back?<br />Who do you want to engage?<br />Who do you want to impress?<br />Who do you want passing on your content?<br />Know With Whom You’ll Network<br />
    22. One Week, 3 hours <br />Update your statuses (at least 3x a week)<br />Comment on 1 - 2 blogs<br />Answer a question or 2 (Quora, LinkedIn)<br />Post 3 - 5 links to interesting content on Twitter, LinkedIn, etc.<br />Connect with 1 - 2 new people (LinkedIn, Google+)<br />Follow 1 - 2 new people (Twitter, Google+)<br />Recommend someone on LinkedIn (and/or ask for a recommendation)<br />Check your Peer Index and Klout score<br />Remove or add to YouTube subscriptions<br />Remove or add to RSS feeds<br />Read Google alerts related to your personal brand<br />If you blog – blog 1 to 3 x a week<br />Schedule Engagement<br />
    23. Questions/Comments<br />
    24. Let’s Connect<br />Suzanne E. Henry<br />Four Leaf Public Relations LLC<br />+1 434-972-7278 - office<br />www.FourLeafPR.com<br />Twitter: @SuzanneHenry<br />Facebook:www.Facebook.com/FourLeafPR<br />LinkedIn: www.linkedin.com/in/suzannehenry<br />Blog: http://tinyurl.com/FourLeafBlog<br />Google Profile: http://www.google.com/profiles/SuzanneHenry86<br />

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