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Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
Social Networking For Success
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Social Networking For Success

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A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?

A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?

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  • how to get started without being overwhelmed, the key channels on which everyone must be well versed, how to counsel clients on social media, basic social media strategy.
  • Transcript

    • 1. Social Networking for Success
      Xerox Women’s Alliance
      Suzanne E. Henry
    • 2. “Everyone tells you that social media is a unicorn, but it’s really just a horse.”~ Jay Baer, Convince & Convert
    • 3. Understanding: General know-how of social networking channels
      Planning: How to build a positive online presence
      Managing: Tools, tips, techniques
      What’s the Deal Today?
    • 4. What Are We Talking About, Really?
      Social Media: The tools and channels that allow people to connect and share online
      Social networking: The activity on social media
      The 6 Behemoths:
      Facebook
      Twitter
      Blogs/blogging
      LinkedIn
      YouTube
      Wildcard: Google+
    • 5. Do you engage in professional social networking, using any of these channels, presently?
      Yes, I feel quite engaged
      Yes, but I just use social media “lightly”
      No, I do not engage in social networking at all
      Poll
    • 6. Get educated
      Have a Strategy
      Know your personal brand
      Identify the channels and tools
      Monitor, contribute, manage
      How Do I Get Started?
    • 7. The Maze
    • 8. Don’t Panic!
    • 9. What is your number one objection to engaging professional social networking?
      I don’t have time
      I don’t see the value
      I don’t really know how to use it well
      I am concerned about privacy
      I am concerned about doing something wrong
      Other
      Poll
    • 10. Two Steps:
      Sign up and listen
      Educate yourself:
      SmartBrief on social media: http://www.smartbrief.com/socialmedia/
      Your industry’s media
      Blogs on social media
      Mashable: http://mashable.com/
      Global Neighborhoods: http://globalneighbourhoods.net/
      Convince & Convert: http://www.convinceandconvert.com/
      How Do I Learn?
    • 11. Day to Day Management
      Tweetdeck
      Hootsuite
      Ongoing Monitoring of Personal Brand
      Klout / Peer Index scores
      Google alerts
      Personal goals / metrics
      Networking/Finding people
      Personal sphere
      WeFollow / IceRocket
      Suggestions by sites themselves
      Tools, Tips, Techniques
    • 12. What will you strive for? Determine your goals
      Who will you be? Identify your personality/tone of voice
      How do you want to be known? Determine your ideal reputation
      3 word exercise
      Who Will I Be Online?
    • 13. Use an authentic voice, be “relatable”
      Avoid “ranting”
      Common sense rules: Avoid posting overly personal information
      Personal interests are okay (if your boss’ mother would approve)
      Case Study: MarijeanJaggers
      Be Human, Not too Personal
    • 14.
    • 15.
    • 16.
    • 17. Specific action items
      Determine the level of activity for you and your goals
      High
      Medium
      Low
      Design a strategy
      Who will you be?
      What will you contribute?
      Know who you are trying to network with and why
      Develop a schedule
      Engage, monitor, repeat (yes, it’s relentless)
      Planning Your Presence
    • 18. Google Profile
      LinkedIn Profile
      Twitter/Yammer/Chatter
      Klout and PeerIndex score
      Google Alerts on your name
      Basics
    • 19. Google Profile
      LinkedIn Profile
      Join and monitor groups
      Answer questions
      Twitter/Yammer/Chatter
      Klout and PeerIndex score
      Google Alerts on your name
      5 Key Blogs
      Medium
    • 20. Google profile
      Google+
      LinkedIn Profile
      Engage groups
      Answer questions
      Connect your blog, Twitter feed and other channels to profile
      Twitter /Yammer/Chatter
      Klout and PeerIndex score
      Google Alerts on your name and others who you follow
      Write a blog
      Read and comment on key blogs
      Quora
      High
    • 21. Being There  Strategy
      Social Media Strategy
    • 22. What will you contribute?
      Most professional social networkers define their content mix:
      Thought leader (original content) – 20%
      Curator (sharing others’ content/repository) – 50% to 70%
      Entertainer/personality – 5 to 10%
      “Customer” service rep – 10%
      Advertiser/sales – 0 to 10%
      Design a Strategy
    • 23. Deploying robust content
      Over the right channels
      With high engagement
      Social Networking Means:
    • 24. Who do you want to follow? Follow back?
      Who do you want to engage?
      Who do you want to impress?
      Who do you want passing on your content?
      Know With Whom You’ll Network
    • 25. One Week, 3 hours
      Update your statuses (at least 3x a week)
      Comment on 1 - 2 blogs
      Answer a question or 2 (Quora, LinkedIn)
      Post 3 - 5 links to interesting content on Twitter, LinkedIn, etc.
      Connect with 1 - 2 new people (LinkedIn, Google+)
      Follow 1 - 2 new people (Twitter, Google+)
      Recommend someone on LinkedIn (and/or ask for a recommendation)
      Check your Peer Index and Klout score
      Remove or add to YouTube subscriptions
      Remove or add to RSS feeds
      Read Google alerts related to your personal brand
      If you blog – blog 1 to 3 x a week
      Schedule Engagement
    • 26. Questions/Comments
    • 27. Let’s Connect
      Suzanne E. Henry
      Four Leaf Public Relations LLC
      +1 434-972-7278 - office
      www.FourLeafPR.com
      Twitter: @SuzanneHenry
      Facebook:www.Facebook.com/FourLeafPR
      LinkedIn: www.linkedin.com/in/suzannehenry
      Blog: http://tinyurl.com/FourLeafBlog
      Google Profile: http://www.google.com/profiles/SuzanneHenry86

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