Suzie Kubiak Powerpoint Presentation

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This is another example of a power point presentation I did for a Communications class in college.

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Suzie Kubiak Powerpoint Presentation

  1. 1. Introduces…. Ethnic nights!
  2. 2. About Applebee’s • Headquartered in Overland Park, Kansas and is the largest casual dining concept in the world • From 1992- 2004 Applebees has gone from 250 restaurants to 1,600 • Competitors include TGI Fridays and Max and Ermas
  3. 3. Ethnic nights at Applebee’s •Cambodia •Germany •Jamaica •Puerto Rico
  4. 4. Promotion • In store Coupons • Fliers • Online Survey • Online coupons • Frozen food items sold in stores
  5. 5. Media plan 15% • 60% for Television • 25% for Coupons and fliers 25% 60% • 15% for Billboards
  6. 6. Television • 60% of total budget • Commercials on during primetime hours • All major network stations
  7. 7. Coupons and Fliers • 25% of total budget • One coupon for each ethnic night • Fliers distributed with Sunday ads
  8. 8. Billboards • 15% of total budget • Placed near heavy traffic areas • Spanish billboards in Spanish speaking areas

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