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Introduces….

Ethnic nights!
About Applebee’s
• Headquartered in Overland Park, Kansas and is
the largest casual dining concept in the world
• From 199...
Ethnic nights at Applebee’s
•Cambodia
•Germany
•Jamaica
•Puerto Rico
Promotion
•   In store Coupons
•   Fliers
•   Online Survey
•   Online coupons
•   Frozen food items sold
    in stores
Media plan
                            15%
• 60% for Television

• 25% for Coupons and
  fliers              25%
         ...
Television
• 60% of total budget

• Commercials on
  during primetime
  hours

• All major network
  stations
Coupons and Fliers

• 25% of total budget

• One coupon for each
  ethnic night

• Fliers distributed with
  Sunday ads
Billboards
• 15% of total budget

• Placed near heavy
  traffic areas

• Spanish billboards in
  Spanish speaking
  areas
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Suzie Kubiak Powerpoint Presentation

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This is another example of a power point presentation I did for a Communications class in college.

Published in: Travel, Technology
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Transcript of "Suzie Kubiak Powerpoint Presentation"

  1. 1. Introduces…. Ethnic nights!
  2. 2. About Applebee’s • Headquartered in Overland Park, Kansas and is the largest casual dining concept in the world • From 1992- 2004 Applebees has gone from 250 restaurants to 1,600 • Competitors include TGI Fridays and Max and Ermas
  3. 3. Ethnic nights at Applebee’s •Cambodia •Germany •Jamaica •Puerto Rico
  4. 4. Promotion • In store Coupons • Fliers • Online Survey • Online coupons • Frozen food items sold in stores
  5. 5. Media plan 15% • 60% for Television • 25% for Coupons and fliers 25% 60% • 15% for Billboards
  6. 6. Television • 60% of total budget • Commercials on during primetime hours • All major network stations
  7. 7. Coupons and Fliers • 25% of total budget • One coupon for each ethnic night • Fliers distributed with Sunday ads
  8. 8. Billboards • 15% of total budget • Placed near heavy traffic areas • Spanish billboards in Spanish speaking areas
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