Presentation By M. Suyambuvel
Introduction <ul><li>Originated in the 1871 </li></ul><ul><li>Gottlieb Daimler and Karl Benz </li></ul><ul><li>Headquarter...
Similarity in Logos
History of Benz logo <ul><li>Reliability </li></ul><ul><li>Speed </li></ul><ul><li>Quality of Workmanship </li></ul><ul><l...
Benz sold at Ebay.com!
Products <ul><li>Automobiles </li></ul><ul><li>Trucks </li></ul><ul><li>Buses </li></ul><ul><li>Engines </li></ul>
Significant Car models <ul><li>1928: SSK model </li></ul><ul><li>1930: Grosser Mercedes </li></ul><ul><li>1934: 500K </li>...
SWOT   Analysis <ul><li>Strengths </li></ul><ul><li>Company does more than just autos </li></ul><ul><li>Mercedes Benz has ...
<ul><li>Weakness </li></ul><ul><li>Black mark w.r.t Motor Sport </li></ul><ul><ul><li>Mercedes cars killed close to 80 spe...
<ul><li>Opportunities  </li></ul><ul><li>A hybrid car, which is very environmentally friendly, will be launched soon </li>...
<ul><li>Threats  </li></ul><ul><li>Laws and regulations regarding emission requirements </li></ul><ul><li>Competition </li...
Mercedes Benz - CSR <ul><li>Mercedes-Benz Recalls Problematic Cars From China (1483 S Class Sedan cars) </li></ul><ul><li>...
Mercedes McLaren Vodafone <ul><li>Founded in the year 1963 </li></ul><ul><li>Runner up of F1 ‘08 </li></ul><ul><li>Present...
As a Sponsor <ul><li>Mercedes-Benz Fashion week (Miami) </li></ul><ul><li>ASIAN golf tour </li></ul><ul><li>2008 Chinese T...
Benz - No. 1 Choice Sultan of Brunei – Benz Pullman David Beckham – Mercedes-Benz S500 (Silver )
Brad Pitt – Benz G500 Aishwarya Roy – Merc E220
Adolf Hitler – Mannerheim 770K Pope Benedict XVI – Benz Popemobile
Other Celebrities <ul><li>Aamir Khan </li></ul><ul><li>Hrithick Roshan </li></ul><ul><li>Anil Kapoor </li></ul><ul><li>Gov...
Sources <ul><li>www.wikipedia.com/mercedes-benz </li></ul><ul><li>www.mercedes-benz.com </li></ul><ul><li>www.mercedesforu...
THANK YOU
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My Pres. On Benz

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My Pres. On Benz

  1. 1. Presentation By M. Suyambuvel
  2. 2. Introduction <ul><li>Originated in the 1871 </li></ul><ul><li>Gottlieb Daimler and Karl Benz </li></ul><ul><li>Headquarter: Stuttgart, Germany </li></ul><ul><li>Present CEO: Dieter Zetsche </li></ul><ul><li>A Division of Daimler AG </li></ul>
  3. 3. Similarity in Logos
  4. 4. History of Benz logo <ul><li>Reliability </li></ul><ul><li>Speed </li></ul><ul><li>Quality of Workmanship </li></ul><ul><li>Land </li></ul><ul><li>Air </li></ul><ul><li>Sea </li></ul>SYMBOLIZES
  5. 5. Benz sold at Ebay.com!
  6. 6. Products <ul><li>Automobiles </li></ul><ul><li>Trucks </li></ul><ul><li>Buses </li></ul><ul><li>Engines </li></ul>
  7. 7. Significant Car models <ul><li>1928: SSK model </li></ul><ul><li>1930: Grosser Mercedes </li></ul><ul><li>1934: 500K </li></ul><ul><li>1936: 260 D (World’s 1 st diesel car) </li></ul><ul><li>1938: W195 </li></ul><ul><li>1951: Mercedes-Benz 300 </li></ul><ul><li>1959: Fintail </li></ul><ul><li>1963: Mercedes Benz 230SL (Pagoda) </li></ul><ul><li>1965: Mercedes Benz “S Class” </li></ul><ul><li>1974: 240 D </li></ul><ul><li>1976: 300 D </li></ul><ul><li>1979: G Class </li></ul><ul><li>1986: E Class </li></ul><ul><li>1993: C Class </li></ul><ul><li>1997: M Class </li></ul><ul><li>2004: Mercedes Benz SLR McLaren </li></ul><ul><li>2005: Mercedes Benz CLS </li></ul><ul><li>2007: E320, GL320 Bluetec, ML320, R320 </li></ul>
  8. 8. SWOT Analysis <ul><li>Strengths </li></ul><ul><li>Company does more than just autos </li></ul><ul><li>Mercedes Benz has outstanding reputation </li></ul><ul><li>Strong Brand value </li></ul><ul><li>A leader in innovation </li></ul><ul><ul><li>1 st to introduce Diesel engine </li></ul></ul><ul><ul><li>1 st to introduce fuel injection and anti locking brakes </li></ul></ul><ul><li>Lack of capital constraints </li></ul><ul><li>Holds patents on the majority of safety features </li></ul><ul><li>$12 billion allocated for research and development . </li></ul><ul><li>Involvement in motor sport. </li></ul><ul><ul><li>McLaren Mercedes </li></ul></ul>
  9. 9. <ul><li>Weakness </li></ul><ul><li>Black mark w.r.t Motor Sport </li></ul><ul><ul><li>Mercedes cars killed close to 80 spectators at a race in Le Mans </li></ul></ul><ul><ul><li>Took a break from this type of racing </li></ul></ul><ul><li>Expensive </li></ul><ul><li>Doesn’t suit Indian roads </li></ul><ul><li>Manual transmissions are hard to find in Mercedes </li></ul>
  10. 10. <ul><li>Opportunities </li></ul><ul><li>A hybrid car, which is very environmentally friendly, will be launched soon </li></ul><ul><li>Safety failures at Ford should open door for Mercedes Benz </li></ul><ul><li>Increased Income and spending power </li></ul><ul><li>By 2010, India will have an astonishing 1, 40,000 millionaires </li></ul><ul><li>Increased demand for luxury cars </li></ul>
  11. 11. <ul><li>Threats </li></ul><ul><li>Laws and regulations regarding emission requirements </li></ul><ul><li>Competition </li></ul><ul><li>Recent agreement of co-operation between the French Renaut and Swedish Volvo </li></ul><ul><li>Tata acquiring Jaguar </li></ul>
  12. 12. Mercedes Benz - CSR <ul><li>Mercedes-Benz Recalls Problematic Cars From China (1483 S Class Sedan cars) </li></ul><ul><li>“ Swing for the Stars” Tennis summer camp </li></ul><ul><li>Schools in Africa </li></ul><ul><li>Community development activities in Africa </li></ul><ul><li>Mercedes-Benz Border Cricket Academy at Mercedes-Benz park, East London </li></ul>
  13. 13. Mercedes McLaren Vodafone <ul><li>Founded in the year 1963 </li></ul><ul><li>Runner up of F1 ‘08 </li></ul><ul><li>Present drivers </li></ul><ul><ul><li>Lewis Hamilton </li></ul></ul><ul><ul><li>Heikki Kovalainen </li></ul></ul>
  14. 14. As a Sponsor <ul><li>Mercedes-Benz Fashion week (Miami) </li></ul><ul><li>ASIAN golf tour </li></ul><ul><li>2008 Chinese Tennis Grand-Prix “Mercedes-Benz Cup” </li></ul><ul><li>The 6th Annual Mercedes Trophy Golf Tournament, China </li></ul>
  15. 15. Benz - No. 1 Choice Sultan of Brunei – Benz Pullman David Beckham – Mercedes-Benz S500 (Silver )
  16. 16. Brad Pitt – Benz G500 Aishwarya Roy – Merc E220
  17. 17. Adolf Hitler – Mannerheim 770K Pope Benedict XVI – Benz Popemobile
  18. 18. Other Celebrities <ul><li>Aamir Khan </li></ul><ul><li>Hrithick Roshan </li></ul><ul><li>Anil Kapoor </li></ul><ul><li>Govinda </li></ul><ul><li>Mallika Sherawat </li></ul><ul><li>Akshay Kanna </li></ul><ul><li>Manisha Koirala </li></ul><ul><li>Tabu…etc </li></ul>
  19. 19. Sources <ul><li>www.wikipedia.com/mercedes-benz </li></ul><ul><li>www.mercedes-benz.com </li></ul><ul><li>www.mercedesforum.com </li></ul><ul><li>www.economictimes.indiatimes.com/Specials/Auto/Mercedes-Benz_lights_the_way </li></ul>
  20. 20. THANK YOU
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