บรรยายโดย ผศ.ดร. สุวิชิต ชัยดรุณ
สาหรับนักศึกษาปริญญาเอก คณะนิเทศสาสตร์และนวัตกรรมการจัดการ
สถาบันบัณฑิตพัฒนบริหารศาสตร์
Huang, Y. H., & Lin Y. H., & Su, S. H. (2005). Crisis communicative strategies in Taiwan: Category, continuum,
and cultura...
Conative Coping

Low
Engagement

Anger

Sadness

Anxiety

High
Engagement

Cognitive Coping

Fright

Anxiety

Fright

Ange...
Jin, Y., Pang, A., & Cameron, G. T. (2007). Integrated crisis mapping: Towards a publics-based, emotion-driven
conceptuali...
Jin, Y., Pang, A., & Cameron, G. T. (2012). Toward a publics-driven, emotion-based conceptualization in crisis communicati...
Low Responsibility

High responsibility

High
Severity

Animated Audience

Antagonistic Audience

Low
Severity

Bemused Au...
Types of
Crisis
• Victims
• Accidental
• Preventable
Crisis

Intensifiers

Strategies

• History
• Reputation

• Prevent f...
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Crisis Comm Lecture for GSCM NIDA
Upcoming SlideShare
Loading in …5
×

Crisis Comm Lecture for GSCM NIDA

422 views
349 views

Published on

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
422
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Crisis Comm Lecture for GSCM NIDA

  1. 1. บรรยายโดย ผศ.ดร. สุวิชิต ชัยดรุณ สาหรับนักศึกษาปริญญาเอก คณะนิเทศสาสตร์และนวัตกรรมการจัดการ สถาบันบัณฑิตพัฒนบริหารศาสตร์
  2. 2. Huang, Y. H., & Lin Y. H., & Su, S. H. (2005). Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication. Public Relations Review 31, 229-238.
  3. 3. Conative Coping Low Engagement Anger Sadness Anxiety High Engagement Cognitive Coping Fright Anxiety Fright Anger Sadness
  4. 4. Jin, Y., Pang, A., & Cameron, G. T. (2007). Integrated crisis mapping: Towards a publics-based, emotion-driven conceptualization in crisis communication. Sphera Publica, 7, 81-96.
  5. 5. Jin, Y., Pang, A., & Cameron, G. T. (2012). Toward a publics-driven, emotion-based conceptualization in crisis communication: unearthing dominant emotions in multi-staged testing of the Integrated Crisis Mapping (ICM) model. Journal of Public Relations Research, 24, 266-298.
  6. 6. Low Responsibility High responsibility High Severity Animated Audience Antagonistic Audience Low Severity Bemused Audience Concerned Audience
  7. 7. Types of Crisis • Victims • Accidental • Preventable Crisis Intensifiers Strategies • History • Reputation • Prevent further harm • Cope psychologically Coombs, T. (2008). The development of the situational crisis communication theory. In T. L. Hansen-Horn & B. D. Neff (Eds.), Public Relations: From theory to practice (pp. 262-277). Boston, MA: Pearson.

×