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Ownedmedia Seminar
 

Ownedmedia Seminar

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    Ownedmedia Seminar Ownedmedia Seminar Presentation Transcript

    • 2011 6 29
    • Triple Media2011 6 29
    • Paid2011 6 29
    • 2011 6 29
    • 2011 6 29
    • Owened2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • Earned2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • User-Initiative Media ( )2011 6 29
    • Triple Media Paid Owened Earned2011 6 29
    • // !!? Paid2011 6 29
    • 68%2011 6 29 2008
    • 100 75.5 51 26.5 2 %Internet Pop % of Clickers %of Clicks Natural Born Clickers 2008 Brand Summit NY2011 6 29
    • 100 6% 10% 18% 75.5 16% 50% 31% 51 68% 30% 26.5 51% 20% 2 %Internet Pop % of Clickers %of Clicks Natural Born Clickers 2008 Brand Summit NY2011 6 29
    • 2009 2010 2011 2012 Facebook 7.0% 12.2% 17.7% 19.4% Yahoo! 15.8% 14.4% 13.1% 12.5% Google 4.5% 8.6% 9.3% 12.3% Microsoft 4.6% 5.1% 4.9% 4.8% AOL 6.4% 4.8% 4.2% 3.9% Total TOP5 38.3% 45.1% 49.3% 52.9% Total Internet $ (billions) $7.97 $9.91 $12.33 $14.822011 6 29
    • 300 225 150 75 0 2009 2010 2011 20122011 6 29
    • 300 225 150 75 0 2009 2010 2011 20122011 6 29
    • The NewYorker on July 5, 19932011 6 29
    • On the Internet, Nobody knows youre a dog The NewYorker on July 5, 19932011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
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    • 2011 6 29
    • 2011 6 29 Flow
    • 2011 6 29 Stock
    • loftwork.com2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 16,0002011 6 29 Creators
    • loftwork.jp WEB,Mobile, Movie, Graphic Big Project2011 6 29
    • 1,500Pages2011 6 29
    • 238Cases2011 6 29
    • 100,000PV/m2011 6 29
    • 2009: 323 2010: 439+36%2011 6 29
    • OpenCU.com2011 6 29
    • Creative +Education2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 1,700 members /10months2011 6 29
    • 20116 !" (!!!" !!!!" (!!!" #!!!!" #(!!!" )!!!!" !*29 +! + ! " !& +! + ! " !, +! + ! " ! +! + ! " +! + ! " # +! + ! " ! +! + " !# +! + " !) +! + " !$ +! + " !( +! + " !% +! + " !" #!!" $!!" %!!" &!!" !!!" #!!" $!!" %!!"
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 1,0002011 6 29
    • 1,000 ×1.22011 6 29
    • 10 1,000 ×1.22011 6 29
    • 1,000 6,2002011 6 29
    • 20116 !" (!!!" !!!!" (!!!" #!!!!" #(!!!" )!!!!" !*29 +! + ! " !& +! + ! " !, +! + ! " ! +! + ! " +! + ! " # +! + ! " ! +! + " !# +! + " !) +! + " !$ +! + " !( +! + " !% +! + " !" #!!" $!!" %!!" &!!" !!!" #!!" $!!" %!!"
    • Paid Owened Earned2011 6 29
    • Paid Media ○ ×2011 6 29
    • Owened Media ○ ×2011 6 29
    • Earned Media ○ ×2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
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    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • By Nico Macdonald2011 6 29
    • By Nico Macdonald2011 6 29
    • By Nico Macdonald2011 6 29
    • By Nico Macdonald2011 6 29
    • By Nico Macdonald2011 6 29
    • 2011 6 29
    • 2011 6 29
    • Cisco Visual Networking Index Cisco VNI Mobile 20112011 6 29
    • 6000000 4500000 3000000 1500000 0 2010 2011 2012 2013 2014 2015 Cisco Visual Networking Index Cisco VNI Mobile 20112011 6 29
    • 2011 6 29
    • 2011 6 29
    • Promotion2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
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    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • 2011 6 29
    • CMS CRM Web “ ” PDCA2011 6 29
    • 2011 6 29
    • CRM 4 2 CMS CMS CRM CMS CRM Web “ ” PDCA2011 6 29
    • “Next Society” Peter Drucker2011 6 29
    • Thank you Mitsuhiro Suwa2011 6 29