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  • 1. twitter ID: suwaws
  • 2. 29.3 Billion$GAAP:8.5 Billion$
  • 3. 2010 Google : 7,200 HONDA : 5,340 NTT : 5,096 docomo : 4,904 mitsubishi corp. : 4,631 TOYOTA : 4,081
  • 4. On the Internet,nobody knows youre a dogThe NewYorker on July 5, 1993
  • 5. Google Web Facebook Web
  • 6. As P&G’s Soap Opera Era Ends, Our Innovation inEntertainment Continues
  • 7. As P&G’s Soap Opera EraEnds, Our Innovation inEntertainment ContinuesP&G Views P&G Entertainment on 13-Sep-2010
  • 8. By Nico Macdonald
  • 9. 13 10 450 14 1411 300 497 450 400 359308 1502006 2007 2008 0 2009 2010
  • 10. Josh Collins Best Buy ×
  • 11. Josh Collins xxxx xxx xxxx xxx xxxx xxx xx Josh Collins began tweet- ing about his disappointment.
  • 12. Josh Collins Coral Biegler
  • 13. Josh Collins BEST BUY, BEST BUY, BEST BUY Coral Biegler
  • 14. Twelpforce2,500
  • 15. pipeline
  • 16. ◁ ◁
  • 17. BtoC: Marketing
  • 18. AnalyticsBtoB: PDCA
  • 19. Marketing 3.0
  • 20. Innovation
  • 21. Best Buy CEO Brian J. Dunn
  • 22. In fact, we’re even using social media to help provide those solutions. OnTwitter we have a feed called Twelpforce. Customers can post about theirtech problems, and Best Buy asso- ciates—or other Twitter users—can postsolu- tions. By monitoring the feed, we’re able to learn a lot about what ourcustomers are doing and to help them with problems in real time. We’reproviding advice to the public at no charge, and some people think that’s amis- take, since we also operate Geek Squad for a fee. But I reject thatnotion: Twelpforce makes us more valuable and connected to our cus-tomers, and that’s the only sustainable way of building customer loyaltyover time. People are going to shop with companies they think really careabout what it is they’re trying to do. Twitter lets us demonstrate that we’reone of those companies.So as the holiday season approaches, I’ll be tweeting frequently. I’ll betalking about how pleased I am with the job our folks are doing. I’ll betalking about the hot products I’m most excited about. I’ll be sharing myimpressions as I visit stores. And I’ll probably wax poetic about family andfriends and other things I care about. The reality is that social media arewhere the national conversation is taking place today—and either you’repart of that conversa- tion or you’re not.
  • 23. In fact, we’re even using social media to help provide those solutions. OnTwitter we have a feed called Twelpforce. Customers can post about theirtech problems, and Best Buy asso- ciates—or other Twitter users—can postsolu- tions. By monitoring the feed, we’re able to learn a lot about what ourcustomers are doing and to help them with problems in real time. We’reproviding advice to the public at no charge, and some people think that’s amis- take, since we also operate Geek Squad for a fee. But I reject thatnotion: Twelpforce makes us more valuable and connected to our cus-tomers, and that’s the only sustainable way of building customer loyaltyover time. People are going to shop with companies they think really careabout what it is they’re trying to do. Twitter lets us demonstrate that we’reone of those companies.So as the holiday season approaches, I’ll be tweeting frequently. I’ll betalking about how pleased I am with the job our folks are doing. I’ll betalking about the hot products I’m most excited about. I’ll be sharing myimpressions as I visit stores. And I’ll probably wax poetic about family andfriends and other things I care about. The reality is that social media arewhere the national conversation is taking place today—and either you’repart of that conversa- tion or you’re not.
  • 24. Foursquare Kakaku.com Groupon TwitterFacebook mixi
  • 25. Company User Consumer
  • 26. Engagement
  • 27. Lester Wunderman
  • 28. About US Mitsuhiro Suwa