Engagement Seminar
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Engagement Seminar

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Engagement Seminar Engagement Seminar Presentation Transcript

  • Groundswell SNS "A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations." Groundswell
  • Eng agement ?
  • Eng agement? 1 a formal agreement to get married. 2 being involved with somebocy/ something in an attempt to understand them/it
  • Eng agement? Loyalty En gagement
  • Mar. 2006 Engagement is turning on a prospect to a brand idea enhanced by the surrounding context. 2005 GRP
  • Eng agement? Engagement: by Brian Haven Using engagement, you get a more holistic appreciation of your customers' actions, recognizing that value comes not just from transactions but also from actions people take to influence others. Forrester Research - Emerging Trends
  • Eng agement?
  • Eng agement? Loyalty Eng agement Brain washing Public Relation
  • Eng agement?
  • Eng agement?
  • Eng agement?
  • Eng agement?
  • Eng agement?
  • Eng agement?
  • How?
  • Unkown Aware Conversation Customer Advocate
  • CRM Engagement Customer Service Roles All Employees All Employees Representatives Engage Engage Process-Centric Function Conversation- Conversation- Centric Centric Contact Community Community Approach Management Management Management
  • loftwork.com 15,000 Creators
  • loftwork.com Ver.7 15,000 Creators
  • loftwork.jp
  • Creative Project Management
  • PMBOK
  • PMBOK
  • Platform CMS
  • CONTENTS
  • Eng agement?
  • Thank you Mitsuhiro Suwa