Engagement Seminar

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Engagement Seminar

  1. 1. Groundswell SNS "A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations." Groundswell
  2. 2. Eng agement ?
  3. 3. Eng agement? 1 a formal agreement to get married. 2 being involved with somebocy/ something in an attempt to understand them/it
  4. 4. Eng agement? Loyalty En gagement
  5. 5. Mar. 2006 Engagement is turning on a prospect to a brand idea enhanced by the surrounding context. 2005 GRP
  6. 6. Eng agement? Engagement: by Brian Haven Using engagement, you get a more holistic appreciation of your customers' actions, recognizing that value comes not just from transactions but also from actions people take to influence others. Forrester Research - Emerging Trends
  7. 7. Eng agement?
  8. 8. Eng agement? Loyalty Eng agement Brain washing Public Relation
  9. 9. Eng agement?
  10. 10. Eng agement?
  11. 11. Eng agement?
  12. 12. Eng agement?
  13. 13. Eng agement?
  14. 14. Eng agement?
  15. 15. How?
  16. 16. Unkown Aware Conversation Customer Advocate
  17. 17. CRM Engagement Customer Service Roles All Employees All Employees Representatives Engage Engage Process-Centric Function Conversation- Conversation- Centric Centric Contact Community Community Approach Management Management Management
  18. 18. loftwork.com 15,000 Creators
  19. 19. loftwork.com Ver.7 15,000 Creators
  20. 20. loftwork.jp
  21. 21. Creative Project Management
  22. 22. PMBOK
  23. 23. PMBOK
  24. 24. Platform CMS
  25. 25. CONTENTS
  26. 26. Eng agement?
  27. 27. Thank you Mitsuhiro Suwa
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