20110617 EC Seminar

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20110617 EC Seminar

  1. 1. EC
  2. 2. 100 10000 9,408 9,091 8,754 8,811 8,529 7,948 7,730 75 78 7500 6,942 75.3 72.5 73 70.3 64.3 66 5,593 57.3 50 4,708 5000 46.3 37.1 2,706 25 2500 1,694 21.4 1,155 13.4 9.2 0 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
  3. 3. 3 78 80 67 61 2.462.25 60 53 2.08 44 1.79 1.5 40 1.52 1.230.75 20 0 0 2006 2007 2008 2009 2010
  4. 4. 3 78 80 672.25 +16.3 53 61 2.08 2.46 60 + 0.4POINT 44 1.79 1.5 40 1.52 1.230.75 20 0 0 2006 2007 2008 2009 2010
  5. 5. CHINA 32% 47.5%JAPAN 3.5% 15.4% USA 15.5% 12.2% 0 25 50 75 100
  6. 6. 2,177 1,266 968 613 24 346 322 2010
  7. 7. 26,973 2,725 12,581 1,341 125 734 859 2020
  8. 8. BtoB 169 +28.6%
  9. 9. Fashion 130.2%
  10. 10. Fashion 6.0% 9,500 2.4% 2.6% 4,390 4,652 2009 2010 ... 2015
  11. 11. Fashion 100% SUWA 6months
  12. 12. 6/15
  13. 13. mobile
  14. 14. 6000000450000030000001500000 0 2010 2011 2012 2013 2014 2015 Cisco Visual Networking Index Cisco VNI Mobile 2011
  15. 15. MOBILE APP SALES AND REVENUS
  16. 16. ?
  17. 17. HERMES
  18. 18. On the Internet,nobody knows youre a dogThe NewYorker on July 5, 1993
  19. 19. CUSTOMER FOCUS
  20. 20. , ,( ),
  21. 21. LTV, CPOLife Time Value Cost per Order
  22. 22. CUSTOMER FOCUS
  23. 23. HOTELChannel Conversion
  24. 24. Best Rate Guarantee
  25. 25. Channel Conversion□□□□□□ PR□
  26. 26. Marks & Spencer
  27. 27. 150
  28. 28. repeat rate: 2x
  29. 29. frequency rate: 2x
  30. 30. +30%
  31. 31. $ +40%
  32. 32. 500Pages
  33. 33. ...
  34. 34. NO LIMITS( ) Jeff Bezos
  35. 35. CUSTOMER FOCUS
  36. 36. Context
  37. 37. Amazon’s primary challengewas to acquire itscustomers’ confidence Jeff Bezos
  38. 38. CUSTOMER FOCUS
  39. 39. Lester Wunderman
  40. 40. Lester Wunderman
  41. 41. Lester Wunderman
  42. 42. Thank you Mitsuhiro Suwa

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