EC
100                                                                                                           10000       ...
3                                78     80                            67                     61            2.462.25       ...
3                                 78     80                             672.25       +16.3   53                      61   ...
CHINA               32%              47.5%JAPAN   3.5%   15.4% USA        15.5%      12.2%        0                  25   ...
2,177              1,266     968    613   24 346    322                   2010
26,973              2,725     12,581 1,341   125          734        859                  2020
BtoB       169         +28.6%
Fashion  130.2%
Fashion                    6.0%                        9,500   2.4%   2.6%  4,390   4,652   2009   2010    ...   2015
Fashion          100%                 SUWA 6months
6/15
mobile
6000000450000030000001500000      0          2010   2011      2012        2013         2014        2015                   ...
MOBILE APP SALES AND REVENUS
?
HERMES
On the Internet,nobody knows youre a dogThe NewYorker on July 5, 1993
CUSTOMER FOCUS
,        ,(       ),
LTV, CPOLife Time Value   Cost per Order
CUSTOMER FOCUS
HOTELChannel Conversion
Best Rate Guarantee
Channel Conversion□□□□□□                PR□
Marks & Spencer
150
repeat rate: 2x
frequency rate: 2x
+30%
$   +40%
500Pages
...
NO LIMITS(       )      Jeff Bezos
CUSTOMER FOCUS
Context
Amazon’s primary challengewas to acquire itscustomers’ confidence              Jeff Bezos
CUSTOMER FOCUS
Lester Wunderman
Lester Wunderman
Lester Wunderman
Thank you Mitsuhiro Suwa
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
20110617 EC Seminar
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20110617 EC Seminar

  1. 1. EC
  2. 2. 100 10000 9,408 9,091 8,754 8,811 8,529 7,948 7,730 75 78 7500 6,942 75.3 72.5 73 70.3 64.3 66 5,593 57.3 50 4,708 5000 46.3 37.1 2,706 25 2500 1,694 21.4 1,155 13.4 9.2 0 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
  3. 3. 3 78 80 67 61 2.462.25 60 53 2.08 44 1.79 1.5 40 1.52 1.230.75 20 0 0 2006 2007 2008 2009 2010
  4. 4. 3 78 80 672.25 +16.3 53 61 2.08 2.46 60 + 0.4POINT 44 1.79 1.5 40 1.52 1.230.75 20 0 0 2006 2007 2008 2009 2010
  5. 5. CHINA 32% 47.5%JAPAN 3.5% 15.4% USA 15.5% 12.2% 0 25 50 75 100
  6. 6. 2,177 1,266 968 613 24 346 322 2010
  7. 7. 26,973 2,725 12,581 1,341 125 734 859 2020
  8. 8. BtoB 169 +28.6%
  9. 9. Fashion 130.2%
  10. 10. Fashion 6.0% 9,500 2.4% 2.6% 4,390 4,652 2009 2010 ... 2015
  11. 11. Fashion 100% SUWA 6months
  12. 12. 6/15
  13. 13. mobile
  14. 14. 6000000450000030000001500000 0 2010 2011 2012 2013 2014 2015 Cisco Visual Networking Index Cisco VNI Mobile 2011
  15. 15. MOBILE APP SALES AND REVENUS
  16. 16. ?
  17. 17. HERMES
  18. 18. On the Internet,nobody knows youre a dogThe NewYorker on July 5, 1993
  19. 19. CUSTOMER FOCUS
  20. 20. , ,( ),
  21. 21. LTV, CPOLife Time Value Cost per Order
  22. 22. CUSTOMER FOCUS
  23. 23. HOTELChannel Conversion
  24. 24. Best Rate Guarantee
  25. 25. Channel Conversion□□□□□□ PR□
  26. 26. Marks & Spencer
  27. 27. 150
  28. 28. repeat rate: 2x
  29. 29. frequency rate: 2x
  30. 30. +30%
  31. 31. $ +40%
  32. 32. 500Pages
  33. 33. ...
  34. 34. NO LIMITS( ) Jeff Bezos
  35. 35. CUSTOMER FOCUS
  36. 36. Context
  37. 37. Amazon’s primary challengewas to acquire itscustomers’ confidence Jeff Bezos
  38. 38. CUSTOMER FOCUS
  39. 39. Lester Wunderman
  40. 40. Lester Wunderman
  41. 41. Lester Wunderman
  42. 42. Thank you Mitsuhiro Suwa
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