Social Media
for SMEs
Suw Charman-Anderson
Social Technologist
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Your daily social media routine
• Routine is the key to success
• Check your RSS daily
• Schedule time
• Use tools that make it easier
– Ecto/MarsEdit for blogging
– desktop and mobile clients for Twitter
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Case study: eSpares
• Household appliance spare parts
• Started in 2004, 60 staff, London-based
• Original website was basic catalogue
• Moving towards more social experience for customers
– Reviews
– Videos
– Twitter
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With thanks to
★ http://www.flickr.com/photos/caseywest/346329776/
★ http://www.flickr.com/photos/12148520@N00/360505392/
★ http://www.flickr.com/photos/observers_pov/158778047/
★ http://www.flickr.com/photos/mshades/559652022/
★ http://www.flickr.com/photos/mandj98/273301364/
★ http://www.flickr.com/photos/mrbeany/2942020519/
★ http://www.flickr.com/photos/cyberslayer/952121271/
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Suw Charman-Anderson
social technologist
suw.charman@gmail.com
charman-anderson.com
twitter.com/suw
+44 (0)7809 718877
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