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Social Media
 for SMEs
Suw Charman-Anderson
    Social Technologist




                          1
Your daily social media routine
•   Routine is the key to success
•   Check your RSS daily
•   Schedule time
•   Use tools...
Case study: eSpares
•   Household appliance spare parts
•   Started in 2004, 60 staff, London-based
•   Original website w...
With thanks to
★ http://www.flickr.com/photos/caseywest/346329776/
★ http://www.flickr.com/photos/12148520@N00/360505392/
...
Suw Charman-Anderson
social technologist




                      suw.charman@gmail.com
                        charman-a...
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
Social Media for SMEs
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Social Media for SMEs

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Slide deck for the presentation I gave to the Actinic user conference, 14 Oct 09.

Published in: Business, Technology, Design
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Transcript of "Social Media for SMEs"

  1. 1. Social Media for SMEs Suw Charman-Anderson Social Technologist 1
  2. 2. Your daily social media routine • Routine is the key to success • Check your RSS daily • Schedule time • Use tools that make it easier – Ecto/MarsEdit for blogging – desktop and mobile clients for Twitter 12
  3. 3. Case study: eSpares • Household appliance spare parts • Started in 2004, 60 staff, London-based • Original website was basic catalogue • Moving towards more social experience for customers – Reviews – Videos – Twitter 13
  4. 4. With thanks to ★ http://www.flickr.com/photos/caseywest/346329776/ ★ http://www.flickr.com/photos/12148520@N00/360505392/ ★ http://www.flickr.com/photos/observers_pov/158778047/ ★ http://www.flickr.com/photos/mshades/559652022/ ★ http://www.flickr.com/photos/mandj98/273301364/ ★ http://www.flickr.com/photos/mrbeany/2942020519/ ★ http://www.flickr.com/photos/cyberslayer/952121271/ 22
  5. 5. Suw Charman-Anderson social technologist suw.charman@gmail.com charman-anderson.com twitter.com/suw +44 (0)7809 718877 23
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