กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต
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กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต

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กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต...

กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต
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สุธน โรจน์อนุสรณ์
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กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต Presentation Transcript

  • NEW Publisher Company ? in the near Future.
  • Books and Printing Market Value in Thailand Value 18,800 Million Baht as of 2009 But it grow up only 1% (compare last year) We face the big question? “ Paper Business… going Died?” Not only THAILAND , ….. But the world effected .
  • Mr. Jeff L.Bewkes (Chairman of Time Warner Inc.) said The world 2 nd largest media & entertainment company (Behind Disney) “ We are bringing Information Technology to change our business both Generate revenue and Decreasing cost ”
  • How’s about Publishing Business can survive from this situation?
  • 1. Sell & Distribute Books via “Shopping Mall” Kinokuniya Bookweb
    • Library explore center
    • More than 200,000 members right now.
  • Google Editions Google just opens the virtual book shopping by 2 business model
    • Retail
    • Google (37%) Publisher (63%)
    2. Wholesale Google (55%) Publisher (45%)
  • 2. Sell Book in digital format as E-Book Today it grow up in E-book reader devices Apple iPad, Amazon Kindle, Sony Reader, Barnes & Noble, Digital Reader Touch Edition, Bookeen Cybook Gen3, Irex Digital Reader (IDR), Elonex eBook, Fujitsu FLEPia, Plastic Logic eReader ….. etc.
  • Business Week Research Forcast “that’s coming E-book digital devices Book Business will grow it up again”. and become ….. RICH
  • 3. Bring E-Marketing Tools to promote their Business World leaders publishers Going to Online