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NEW Publisher Company ? in the near Future.
Books and Printing Market Value in Thailand Value  18,800 Million  Baht as of 2009  But it grow up only 1%  (compare last ...
Mr. Jeff L.Bewkes (Chairman of Time Warner Inc.) said  The world 2 nd  largest media & entertainment company (Behind Disne...
How’s about  Publishing Business  can survive from this situation?
1.  Sell & Distribute Books via  “Shopping Mall” Kinokuniya Bookweb <ul><li>Library explore center </li></ul><ul><li>More ...
Google Editions Google just opens the virtual book shopping by 2 business model <ul><li>Retail </li></ul><ul><li>Google (3...
2.  Sell Book in digital format as  E-Book Today it grow up in E-book reader devices Apple iPad, Amazon Kindle, Sony Reade...
Business Week Research  Forcast “that’s coming E-book digital devices Book Business will grow it up again”. and become ….....
3.  Bring E-Marketing Tools to promote their Business World leaders publishers Going to  Online
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กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต

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กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต
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สุธน โรจน์อนุสรณ์
twitter.com/suton

Published in: Education, Business, Technology
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Transcript of "กลยุทธ์ธุรกิจสื่อสิ่งพิมพ์ในอนาคต"

  1. 1. NEW Publisher Company ? in the near Future.
  2. 2. Books and Printing Market Value in Thailand Value 18,800 Million Baht as of 2009 But it grow up only 1% (compare last year) We face the big question? “ Paper Business… going Died?” Not only THAILAND , ….. But the world effected .
  3. 3. Mr. Jeff L.Bewkes (Chairman of Time Warner Inc.) said The world 2 nd largest media & entertainment company (Behind Disney) “ We are bringing Information Technology to change our business both Generate revenue and Decreasing cost ”
  4. 4. How’s about Publishing Business can survive from this situation?
  5. 5. 1. Sell & Distribute Books via “Shopping Mall” Kinokuniya Bookweb <ul><li>Library explore center </li></ul><ul><li>More than 200,000 members right now. </li></ul>
  6. 6. Google Editions Google just opens the virtual book shopping by 2 business model <ul><li>Retail </li></ul><ul><li>Google (37%) Publisher (63%) </li></ul>2. Wholesale Google (55%) Publisher (45%)
  7. 7. 2. Sell Book in digital format as E-Book Today it grow up in E-book reader devices Apple iPad, Amazon Kindle, Sony Reader, Barnes & Noble, Digital Reader Touch Edition, Bookeen Cybook Gen3, Irex Digital Reader (IDR), Elonex eBook, Fujitsu FLEPia, Plastic Logic eReader ….. etc.
  8. 8. Business Week Research Forcast “that’s coming E-book digital devices Book Business will grow it up again”. and become ….. RICH
  9. 9. 3. Bring E-Marketing Tools to promote their Business World leaders publishers Going to Online
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