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Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
Demand Management of Knitwear Industry in Changing World
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Demand Management of Knitwear Industry in Changing World

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In knitting industry demand management is highly required for smooth and steady business. …

In knitting industry demand management is highly required for smooth and steady business.

Demographic analysis is not enough to forecasting the demand. Psycho graphic influences also need to analysis.

High innovation and fashion content are the main aspects of demand creations.

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  • This presentation is going to use IBM’s supply chain transformation as a case study to discuss:
    -- how companies need to couple a clear business mandate with a fact-based assessment to confirm that the initiative will deliver significant value to the business
    Using IBM as an example, I’ll point out several elements to developing a fact based assessment including:
    -- interviews
    -- SCOR mapping
    -- process characterization
    -- benchmarking and gap assessment
    All aimed at building a true on demand supply chain.
  • Questions?
  • Transcript

    • 1. NIFT – TEA KNITWEAR FASHION INSTITUTE Sayantani Hazra I Final year MBA (AB) Demand Management of Knitwear Industry in Changing World - A Special Focus on Fragile Market Trend (With Reference to Koral International, Tirupur)
    • 2. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)2 World Knitwear Market Size in US $ Bn. Source: National Centre for Trade Information, New Delhi
    • 3. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)3 Top Knit Apparel Exporting Countries of the World in the year 2005 - 06 Source: Apparel Export Promotion Council, India
    • 4. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)4 Top Knit Apparel Importing Countries of the World in the year 2005 - 06 Source: Apparel Export Promotion Council, India
    • 5. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)5 Indian Exports of Knit Apparel Source: Apparel Export Promotion Council, India
    • 6. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)6 USA's Knit Apparel Imports in US$ Mn. Source: Department of Commerce, USA
    • 7. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)7 Tirupur Knitwear Exports by Volume Source: www.fibre2fashion.com/industry-article
    • 8. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)8 Tirupur Knitwear Exports by Value Source: www.fibre2fashion.com/industry-article
    • 9. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)9 The Demand Management Process Monitoring demand Identifying and analysing demand variance Managing demand variance Managing demand risk • Understand the customer taste and lifestyle • Identifying variance (e.g., rapid growth rates or relative differences) • Identifying root causes of variance • Managing demand through – Best Customer Experience – Partnering/Virtu al Integration • Annual supply/demand Gap Analysis • Development of alternatives • Consistent garments quality • Product development • Latest Fashion • Demand/Supply collaboration with suppliers • Right product to the right consumers • Tailored to meet specific needs of the customer • Demand uncertainties – the predictability of the demand for a product
    • 10. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)10 Scope of the study Worldwide demand for knitwear products is growing vastly. In 2006, China retains the leader position in clothing export followed by Hong Kong, Italy, Turkey. India holding seventh position. Apart from the demography analysis and market trend, now a day apparel market mostly depending on the mood, behaviour and buying habits of the consumer. People likes knitwear garment much as casual dress according to their range of styles, colours and mood Fashion in garment industry as usual playing a fragile role. Uncertainty of demand for knitwear product variety is still on the higher side Mass customisation and digital printing for meeting unpredictable demand levels, for luxury goods, uncertain customer wants and for heterogeneous demand. USA, EU (25), and Canada all together constitute approx 74% share in world exports of knitted garments from India. Knitwear industry in Tirupur are not utilising the full capacity because of flexi demand
    • 11. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)11 Objectives In knitting industry demand management is highly required for smooth and steady business. Demographic analysis is not enough to forecasting the demand. Psycho graphic influences also need to analysis. High innovation and fashion content are the main aspects of demand creations.
    • 12. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)12 Analysis: Current Knit Apparel Business Trends Global Market Continuous advances in IT Increasing outsourcing Short product life cycle Expanding product variety CURRENT BUSINESS TRENDS
    • 13. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)13 Analysis: Company’s Operating Model Inventory Customer Plan Product Due Date Confirmed Orders Finished Product Shipping Orders Order Management Customer Expectations Production Unit Capable to Promise Transportation Planning Available to promise Demand Plan Supply Planning New Product Development Merchandizing & Selling Promotion Demand Planning Plan Outside Supply Strategic, Marketing, & Operations Planning Raw Material Exporting Demand Plan Customer
    • 14. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)14 Analysis: Import Order Placement Type
    • 15. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)15 Analysis: The Initiatives Company Take to Increase the Orders
    • 16. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)16 Analysis: Demand Type and Production Production Size Estimations Weekly 4% Fortnightly 12% Monthly 23% Seasonally 61%
    • 17. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)17 Analysis: Time Require to Execute a Standard Order
    • 18. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)18 Analysis: Measurement to Quantify the Demand
    • 19. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)19 Analysis: Managing Supply with Respect to Variable Demand Payment Analysis Resources Productivity Analysis Inventory Optimisation Modelling Procurement Risk Modelling Spending Category Supplier Performance Analysis Supply Management
    • 20. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)20 Analysis: Same Order Repetition and New Order Rejection Rate 81.42% 14.38% 4.20% 0.00% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 0-10% 10-20% 20-30% >30% New order rejection rate in a year
    • 21. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)21 Analysis: Factors Influencing Purchase
    • 22. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)22 Analysis: Level of Satisfaction
    • 23. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)23 Analysis: Attributes Consider Most while Placing the Imports Orders
    • 24. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)24 Findings & Recommendations  Manufactures to maintain a good knowledge base on fashion markets and interpret the fashion market as well.  The price and the consistent quality are the high criterion for selection of a knit garment.  Tirupur knit industry is expected that efficiency in production process and high productivity would affect the price and quality as well which help them to compete head-on with the biggest low cost suppliers from other developing counties.  Low repetition rate is not the cause of concern for import orders unless and until knit company has good product development capability.  Demand uncertainty or risk is pretty high in knit apparel business.
    • 25. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)25 Scope of Improvement  The survey focused mainly on the demand and marketing aspect and not on sales. In depth survey of the distribution channel also needs to be conducted to know the preferences of the buyers well.  The impact of demand variability on pricing and inventory replenishment decisions is not touched.  A measurement requires to identify the effective supply chain strategy in knit industry.  The possibility of any kind of alteration in the product or the product line has been totally eliminated in this project.  The possibility of the new product in the global market has also been neglected. The new product development frequency also needs to be studied.  A cost benefit analysis based on this survey may be designed to know the feasibility of the various promotional strategies.
    • 26. NIFT – TEA KNITWEAR FASHION INSTITUTE Demand Management of Knitwear Industry in Changing World Sayantani Hazra I Final year MBA (AB)26 NE Q? Thank you all

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