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“A fish only discovers its need for water when it is no longer in it.
Our own culture is like water for the fish. It sustains us.
We live and breathe through it.”
by Stephanie Quappe and Giovanna Cantatore
1
2
Culture is the characteristics of a particular group of people, defined by
everything from language, religion, cuisine, social habits, music and
arts, etc…
Cultural awareness is the foundation of
communication and it involves the
ability of standing back from ourselves
and becoming aware of our cultural
values, beliefs and perceptions.
Cultural awareness is
important for businesspeople
To succeed in business, businesspeople
should know and understand more about
other’s values, beliefs, habits and
expectations because these things are
very necessary for them.
3
4
Cultures
are
becoming
more alike
Improved
communications
Cheap foreign
travel
Trading
groups
Global
business
 Conversation
 a good topic to discuss is family
 speaking some Vietnamese
 avoiding talking about incidents
 Gift-giving
 depend on the context
 do not wrap a gift in black paper
 avoiding gifts that symbolize cutting
 do not forget to say “thank you”
 Entertaining
 inviting your host to dinner
 toasting your host
 shaking hands
 thanking your host profusely
5

6
The end

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Cultures

  • 1. “A fish only discovers its need for water when it is no longer in it. Our own culture is like water for the fish. It sustains us. We live and breathe through it.” by Stephanie Quappe and Giovanna Cantatore 1
  • 2. 2 Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts, etc…
  • 3. Cultural awareness is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs and perceptions. Cultural awareness is important for businesspeople To succeed in business, businesspeople should know and understand more about other’s values, beliefs, habits and expectations because these things are very necessary for them. 3
  • 5.  Conversation  a good topic to discuss is family  speaking some Vietnamese  avoiding talking about incidents  Gift-giving  depend on the context  do not wrap a gift in black paper  avoiding gifts that symbolize cutting  do not forget to say “thank you”  Entertaining  inviting your host to dinner  toasting your host  shaking hands  thanking your host profusely 5