Protecting Culture and HeritageResponsible Tourism initiatives in the Greater Mekong Sub-region       Asian Social Entrepr...
MTCO role…The MTCO is tasked with the marketing and promotion ofTourism for one of the world’s most dynamic and alluringde...
The Members
GMSTourism is a Globally Competitive Business
By 2020 Tourism Demand will DOUBLEExpenditure Expected to be > US$1 Trillion                             US$1
Arrival Forecasts                         Target International Tourism Arrivals           60,000,000           50,000,000 ...
MARKETING SIDE                        DEVELOPMENT SIDE       Marketing Experts                     Development Experts Mar...
1. Marketing and Product Development: Foster the development of multi-country   tourism by stimulating demand from appropr...
Cruising on the Mekong
Mekong Special Interests
The Guide to Responsible Tourism in   Cambodia, Laos and Vietnam
www.ExploreMekong.org
www.ExploreMekong.org       Mekong Tourism Coordinating Office
2. Human Resource Development: Upgrade the skills of tourism leaders andtourism trainers to ensure that the strategy can b...
3. Heritage Conservation and Social Impact Management: Promote higherstandards in the management of natural and cultural r...
4. Pro-poor and Equitable Distribution of Benefits: Help reduce the incidence ofpoverty and increase rural incomes.
5. Facilitating the Movement of Tourists: Identify and reduce impediments totravel to and within the region.
6. Tourism-related Infrastructure Development: Jointly plan and develop tourisminfrastructure with a view to ensuring a wi...
7. Private Sector Participation: Encourage private sector participation andpartnerships in planning, investment, marketing...
TOURISM PARTNERSHIPS §   Public Sector §   Private Sector §   Development World / NGOs §   Media §   Consumers
PUBLIC SECTOR  § Governmental Organizations  § Ministry of Tourism (marketing & development)  § Other Ministries / Gov’t A...
PRIVATE SECTOR  §   All travel service providers  §   Travel Companies  §   Hotels  §   Airlines
DEVELOPMENT WORLD / NGOs § Governmental Aid Organizations § NGOs § Community-based operators   Community-
Development Partners
MEDIA §   Local – Regional – International §   Newspapers/Magazines §   Radio §   TV §   Websites/Blogs §   Travel Guidebo...
CONSUMERS • Backpackers • Flash-packers • Group Tourists • FIT • Adventure Seekers • Culture Vultures • Foodies • Specialt...
All regional stakeholders share common problems in the area of socio-economic development, environmental and socio-cultura...
All regional stakeholders share similar tourism assets and markets many ofwhom undertake multiple country visits when they...
Competition between stakeholders is not a good move as this will reduce theoverall size of the tourism cake for each resul...
It’s a far better move to work within a complimentary multi-country tourismdestination marketing framework that builds a b...
Thank You. For further enquiries, contact:            Mason Florence           Executive Director   Mekong Tourism Coordin...
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
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2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)

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2010.11.30 제2차 지속가능한관광 정책 포럼 발표자료
1. protecting culture and heritage-responsible tourism initiatives in the greater Mekong sub-region(Mason Florence / Executive Director / Mekong Tourism Coordinating Office)

*이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.

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2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)

  1. 1. Protecting Culture and HeritageResponsible Tourism initiatives in the Greater Mekong Sub-region Asian Social Entrepreneurs Summit (ASES) 30 November 2010 – Seoul, Korea Mason Florence / Executive Director Mekong Tourism Coordinating Office (MTCO)
  2. 2. MTCO role…The MTCO is tasked with the marketing and promotion ofTourism for one of the world’s most dynamic and alluringdestinations, that is the six-nation Greater Mekong Sub-region (GMS) and fostering its development as a singledestination under the ‘Mekong Tourism’ brand.
  3. 3. The Members
  4. 4. GMSTourism is a Globally Competitive Business
  5. 5. By 2020 Tourism Demand will DOUBLEExpenditure Expected to be > US$1 Trillion US$1
  6. 6. Arrival Forecasts Target International Tourism Arrivals 60,000,000 50,000,000 40,000,000Arrivals 30,000,000 20,000,000 10,000,000 0 2005 2010 2015 Thailand Other GMS Countries
  7. 7. MARKETING SIDE DEVELOPMENT SIDE Marketing Experts Development Experts Market GMS in order to increase Orchestrate implementation and funding oflong-stay above average spending 28-Development Projects as prescribed TSS subregional travellers Donor Partnerships Private Sector Partnerships
  8. 8. 1. Marketing and Product Development: Foster the development of multi-country tourism by stimulating demand from appropriate high-yield markets and products through joint promotional activities.
  9. 9. Cruising on the Mekong
  10. 10. Mekong Special Interests
  11. 11. The Guide to Responsible Tourism in Cambodia, Laos and Vietnam
  12. 12. www.ExploreMekong.org
  13. 13. www.ExploreMekong.org Mekong Tourism Coordinating Office
  14. 14. 2. Human Resource Development: Upgrade the skills of tourism leaders andtourism trainers to ensure that the strategy can be implemented and thatqualified staff is in place to manage tourism demand.
  15. 15. 3. Heritage Conservation and Social Impact Management: Promote higherstandards in the management of natural and cultural resources for conservationand tourism purposes, and enhance measures to manage the negative socialimpact of tourism.
  16. 16. 4. Pro-poor and Equitable Distribution of Benefits: Help reduce the incidence ofpoverty and increase rural incomes.
  17. 17. 5. Facilitating the Movement of Tourists: Identify and reduce impediments totravel to and within the region.
  18. 18. 6. Tourism-related Infrastructure Development: Jointly plan and develop tourisminfrastructure with a view to ensuring a wider distribution of tourism benefits andsupporting pro-poor tourism development in designated priority zones.
  19. 19. 7. Private Sector Participation: Encourage private sector participation andpartnerships in planning, investment, marketing and human resource developmentin the tourism sector
  20. 20. TOURISM PARTNERSHIPS § Public Sector § Private Sector § Development World / NGOs § Media § Consumers
  21. 21. PUBLIC SECTOR § Governmental Organizations § Ministry of Tourism (marketing & development) § Other Ministries / Gov’t Agencies
  22. 22. PRIVATE SECTOR § All travel service providers § Travel Companies § Hotels § Airlines
  23. 23. DEVELOPMENT WORLD / NGOs § Governmental Aid Organizations § NGOs § Community-based operators Community-
  24. 24. Development Partners
  25. 25. MEDIA § Local – Regional – International § Newspapers/Magazines § Radio § TV § Websites/Blogs § Travel Guidebooks
  26. 26. CONSUMERS • Backpackers • Flash-packers • Group Tourists • FIT • Adventure Seekers • Culture Vultures • Foodies • Specialty Tourists
  27. 27. All regional stakeholders share common problems in the area of socio-economic development, environmental and socio-cultural sustainability.
  28. 28. All regional stakeholders share similar tourism assets and markets many ofwhom undertake multiple country visits when they come.
  29. 29. Competition between stakeholders is not a good move as this will reduce theoverall size of the tourism cake for each resulting in a lose-lose outcome for all.
  30. 30. It’s a far better move to work within a complimentary multi-country tourismdestination marketing framework that builds a bigger tourism cake for all for awin-win outcome.
  31. 31. Thank You. For further enquiries, contact: Mason Florence Executive Director Mekong Tourism Coordinating OfficeTel: +662 612 4150-1 Fax:+662 612 4152 Email: mason@mekongtourism.org
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