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Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
Sustainable University (with LSBU as the case) slideshow
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Sustainable University (with LSBU as the case) slideshow

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Slide show on my research proposal on Sustainable University (with LSBU as the key case study) titled 'Sustainable University as a winning brand: An integrated programme of education, communication …

Slide show on my research proposal on Sustainable University (with LSBU as the key case study) titled 'Sustainable University as a winning brand: An integrated programme of education, communication and research – a case study in LSBU (London South Bank University).'

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  • 1. Sustainable University as a winning brand: An integrated programme of education, communication and research – a case study in LSBU
    Asitha I. Jayawardena
    MSc1, Mphil2, BSc Eng (Hons)3, CAE
    1 Education for Sustainability, 2 Sustainable buildings, 3 Civil Engineering
     
    http://www.aij.t83.net, asitha_jayawardena@yahoo.com
     
     
    An outline proposal for a Research Programme or a PhD Studentship
     
    January 2011
  • 2. Note:
    This proposal seeks funding for the implementation of this Sustainable University research study, preferably at a university in the UK.
    This particular version of the proposal has London South Bank University (LSBU) as the in-depth case study to illustrate how the proposed study will be carried out, building around the sustainability strengths and potential of the in-depth case study university.
    The preferred time frame is 2 to 4 years
  • 3. Contents
    Overview
     
    1 Introduction
     
    2 The problem
     
    3 The research study
     
    4 Planned outputs
     
    5 Potential further developments
     
    6 Concluding remarks
     
    References
     
    Appendix
    A: Logo of Sustainable University
    B: Sustainable University One-stop Shop website (sample with LSBU as in-depth case study)
    C: Profile: Asitha I. Jayawardena
  • 4. Overview
    Aim: to develop an integrated programme of education, communication and research for universities striving to grow as Sustainable Universities
    A qualitative evaluative case study with some action research
    Comprises four phases
    Sustainable University model from three leverage standpoints:
    Organisational performance
    Knowledge stewardship
    Community leadership
    Will generate both primary data and secondary data
    Presentation of findings focusing:
    Universities in general: a website and a guidance booklet
    LSBU: a case-study report, a set of education/communication tools (including a website) and a dissemination workshop
    Further development potential: a Sustainable University consultancy service
    Note: Preferred time frame 2 to 4 years
  • 5. 1 Introduction
    Sustainable development is becoming increasingly important
    Education, particularly higher education, has a critical role to play
    Universities contribute to wider society’s sustainability endeavour positively and negatively
    Universities can and should play their lead role in sustainability
    Universities can reap benefits too
    Sustainability is a grave responsibility and an attractive opportunity for universities
    How can we make a university a Sustainable University?
  • 6. 2 The problem
    The problem: How to make a university a Sustainable University using its existing strengths and potential?
    Locate university in its social and ecological context:
    A university is an organisation
    A university is a knowledge organisation
    A university is a responsible member in its community
    So a university is a responsible knowledge organisation operating in a wider community which in turn exists in an environment
    In its Sustainable University endeavour, it will encounter challenges and opportunities in three domains:
    Organisation
    Knowledge
    Community
  • 7. The problem (contd...)
    Challenges and opportunities – ‘Organisation’:
    Attraction to ‘short-sightedness’ in adverse economic climate for focusing on core functions as sustainability benefits are long-term
    Winning support and involvement of whole university community
    Sustainability research and expertise as a way out of financial crisis
    Sustainability contests for image building (e.g. Green Gown, Green League)
    Various sustainability benefits: cost savings, rallying all around vision and mission
  • 8. The problem (contd...)
    Challenges and opportunities – ‘Knowledge’:
    Producing sustainability-oriented graduates
    Students’ motivation on financially-stable employment in adverse economic climate
    Complex nature of sustainability issues, requiring holistic or interdisciplinary solutions
    Internal organisation of universities being dependant on discrete areas of expertise
    Ineffectiveness of teaching sustainability knowledge to generate pro-sustainability behaviour
    Rising demand for sustainability graduates in response to government's drive for a low carbon economy
    Emergence of interdisciplinary sustainability research
  • 9. The problem (contd...)
    Challenges and opportunities – ‘Community’:
    Burden of social responsibility to steward sustainability knowledge
    Maintenance of an ethical balance in research/ consultancy priorities
    External world’s perception of a university as being relatively neutral, removing barriers to partnerships
  • 10. 3 Research study
    Objective: To offer universities a practical outline programme that will guide them in their respective endeavours to develop as Sustainable Universities
    Research question : How can a university develop into a Sustainable University using its existing sustainability strengths and potential?
    Methodology: qualitative evaluative case study with some action research element
    Data generation:
    Primary (questionnaires and interviews )
    Secondary (document methods)
    Research plan: four phases
  • 11. Phase 1
    Development of a sustainability definition
    Phase 2
    Development of a Sustainable University model
    Phase 3
    A case study in LSBU and several auxiliary case studies at other universities
    Case study in London South Bank University (LSBU)
    • Evaluation of LSBU’s sustainability potential and performance
    • 12. Development of an integrated pilot Sustainable University programme of education, communication and research
    • 13. Piloting a selection of its education/communication tools
    • 14. Development of a Sustainable University Programme for LSBU
    Auxiliary case studies at other universities
    Phase 4
    Development of a Sustainable University Programme (SUP)
  • 15. Research study (contd...)
    Development of a Sustainable University model:
    Three pillars: Organisation, Knowledge and Community
    In-depth case study in LSBU:
    Evaluation of sustainability potential and performance of LSBU
    Development of a pilot Sustainable University programme of education, communication and research, linking LSBU’s big sustainability dots:
    Centre for Efficient and Renewable Energy in Buildings or CEREB (organisation)
    Education for Sustainability (EfS) Programme (knowledge)
    London Regional Centre of Expertise (RCE) on ESD (community)
    Sustainable Development Group (overall)
    Piloting a selection of its education/communication tools
    Development of a Sustainable University Programme for LSBU
  • 16. Research study (contd...)
    Development of a Sustainable University Programme:
    Education
    Communication
    Research
  • 17. Research study (contd...)
    Sustainable University Programme’s strategy - likely elements:
    Three pillars:
    Organisational performance
    Knowledge stewardship
    Community engagement
    Integration of education, communication and research
    Synthesis of scientific and cultural knowledge
    Bringing internal and external stakeholders into a positive relationship
    Participatory engagement in an all-win environment
    Gradual but continuous improvement
  • 18. Research study (contd...)
    Sustainable University Programme – likely elements:
    Organisation:
    A Sustainable University Council/Group
    Efficiency (energy, water, materials, waste, processes)
    Ecological sustainability (emissions, environmental impact)
    Sustainable procurement (Fairtrade, sustainable suppliers, local suppliers)
    Sustainable skills development for staff
    Sustainable travel and transport (staff and students)
    Sustainability champions (internal drivers)
    Knowledge:
    Embedding sustainability across the higher education curriculum
    Interdisciplinary course programmes on sustainability (e.g. BSc in Sustainability)
    Interdisciplinary research on sustainability
    Sustainability knowledge hub with an academic focus
    Community:
    Sustainability brand ambassadors (students and staff)
    Sustainability knowledge hub with a community focus
    Community engagement in sustainability-related areas with local community, business, state, civil society, universities
  • 19. 4 Planned outputs
  • 20. 5 Potential further developments
    This study offers in–depth case study university (i.e. LSBU) potential to extend it into a Sustainable University Consultancy service for UK universities either as:
    A Corporate Social Responsibility (CSR) initiative, or
    A revenue generation means, or
    A blend of both
    Composition of such a consultancy service:
    Advice
    Communications
  • 21. 6 Concluding remarks
    Sustainability is becoming mainstream in society and universities are facing state funding restrictions
    In this context, sustainability is a long-term necessity and an attractive opportunity for universities
    This study will provide universities an integrated Sustainable University (SU) programme of education, communication and research as an initial guide in their respective SU endeavours
    The study involves an in-depth case study (in LSBU) and auxiliary case studies in several other universities
    It will be beneficial to universities in general
    It will be even more beneficial to in-depth case study university (i.e. LSBU), in particular to develop a winning university brand and a Sustainable University consultancy service
    It will place the in-depth case study university (i.e. LSBU) at the forefront of the fast-growing Sustainable University movement in the UK
  • 22. App A: Sustainable University logo
    The meaning of ‘Sustainable University’ logo:
    Green S is for sustainability in general and ecological sustainability in particular.
    Blue circle represents Earth – the blue planet. The ‘U’ in the blue circle represents University.
    Word ‘sustainable’ in ‘cursive’ form reflects flexibility and the adaptability to local needs, priorities, circumstances, etc.
    The three colours (green, red and blue):
    Represent ecology, people and economy, respectively
    Reflect diversity
    UNIVERSITY in solid blue box is the solid foundation for humankind’s endeavour for sustainability.
  • 23. App B: Sustainable University One-stop Shop website (sample with LSBU as in-depth case study)
    Home
    About
    News & Blog
    Sustainability Careers
     
    Sustainable University
    Sustainability in action
     
    Organisational Performance
     
    Knowledge Stewardship
     
    Community Leadership
     
    Useful Resources
    Journals, Books, Articles & Reports
    Websites, Blogs & Social Networking
    Events & Celebrations
    Funding & Support
    http://www.sustainableuni.kk5.org/
     
  • 24. App C: Profile: AsithaJayawardena
    Asitha I. Jayawardena
    MSc, MPhil, BSc Eng (Hons), CAE
    http://www.aij.t83.net, asitha_jayawardena@yahoo.com
     
    Education and Training
     
    MSc in Education for Sustainability (with Distinction) (07/2009), London South Bank University, UK
    MPhil in Sustainable Buildings (05/2002), University of Moratuwa, Sri Lanka
    BSc Eng (Hons) in Civil Engineering (12/1998), University of Moratuwa, Sri Lanka
    Cambridge Certificate in Advanced English (CAE) (12/1992)
  • 25. App C: Profile (contd...)
    Employment and Assignments
     
    Current:
    Distance Learning Tutor, Education for Sustainability (EfS) MSc programme, LSBU
    Sustainability Communications Intern:
    London Environmental Education Forum (LEEF)
    London RCE on ESD
    EfS programme, LSBU
    Blogger/Online communicator:
    Sustainable University,
    http://www.sustainableuni.blogspot.com/
    Sustainable Business Builder,
    http://www.sustainablebusinessbuilder.blogspot.com
    Sustainability Notes,
    http://asitha-j.livejournal.com
     
     Previous:
    UK:
    Sustainability Communications Intern, Leisurevest Ltd
    Guest Editor,
    Indicator (www.indicator.org.uk), e-Journal of EfS programme, LSBU
    Sri Lanka:
    Self-study course material writer on Buildings for Sustainable Development, University of Moratuwa
    Communications Consultant, Holcim (Lanka) Ltd
    Temporary Lecturer, English Language Teaching Centre, University of Moratuwa,
    Freelance writer, columnist and poet
  • 26. App C: Profile (contd...)
    Achievements and Awards
     
    Research
     
    Seven refereed research publications
    EOE Pereira Memorial Award (2002) from the Institution of Engineers Sri Lanka (co-author)
    Structures Exposed, No Maths Of Course! Book produced after a research project on ‘Understanding of Structural Behaviour’ at University of Moratuwa
     
    Sustainability communication/education
     
    Websites:
    http://www.londonrce.kk5.org for London RCE on ESD, UK (design and content)
    http://www.pristinekilifi.com for Leisurevest Ltd, UK (selected content)
    http://www1.lsbu.ac.uk/ahs/departments/education/efs(content) & http://www.efslsbu.moonfruit.com (design and content) for EfS programme of LSBU
    http://www.sustainablebusinessbuilder.blogspot.com, my blog ‘Sustainable Business Builder’
    http://www.indicator.org.uk for EfS programme of LSBU: nine articles on sustainability
    http://asitha-j.livejournal.com, my blog ‘Sustainability Notes’
    Newsletters:
    Sustainable London Learning, PDF newsletter for London RCE
    LEEFlet, PDF newsletter for London Environmental Education Forum (LEEF)
    Holcim Lanka News, Holcim Voice and Holcim Fund News (33 issues of 3 print newsletters) and Holcim Fund News (5 issues of a PDF newsletter) for Holcim (Lanka) Ltd
    PDF booklets:
    A profit-making sustainable business for a sustainable London for London RCE
    Buildings for Sustainable Development for University of Moratuwa
    Articles in the National Press in Sri Lanka:
    141 articles (80 on sustainability/science/engineering, 61 general/humour) & ‘Mind Mirror’ column (http://www.asitha-published-writing.moonfruit.com)
    Two special awards from Society of Structural Engineers Sri Lanka for promoting Structural Engineering in the Press
    Arts and branding
    Logo and colour scheme for London RCE
    Online photo stream, http://www.flickr.com/photos/aij3/
    98 poems in the Press in Sri Lanka & 7 on www.poetry.com
    First Place at 150th Anniversary Art Exhibition of Royal Collegeand Art Prizes of Year 9 and Year 7 (Sri Lanka)
  • 27. Thank you.
    http://www.sustainableuni.kk5.org 
     http://www.sustainableuni.blogspot.com/
    http://twitter.com/sustainableuni1
    Asitha I. Jayawardena
    http://www.aij.t83.net
    asitha_jayawardena@yahoo.com
     
     

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