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Fundraising: working as a one person shop
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Fundraising: working as a one person shop

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Transcript

  • 1. One person shop doing it alone
  • 2.
    • 3 steps for engagement when starting from ground zero…or a re-iteration of that
  • 3. first step - get help
    • Use your connections - in order of priority
        • board
        • staff & volunteers
        • funders & donors
        • constituency & experts
        • vendors
        • service clubs & professional assoc, chambers of commerce– offer to speak
        • media – make sure you get them on your newsletter - & social networking
        • politicians
    ask for friends & family ask for referrals & introductions
  • 4. getting the word out
    • using social media- webpage, blog, twitter, facebook, you tube etc.
    • post consistently (as is comfortable for you & the org)
    • re-use materials (webpage, blog etc)
    • follow and post on others to get followers
  • 5. next step - make a plan
    • list who you want to reach & who can help you reach them (your helpers)
    • create involvement opportunities
      • fundraising event, tour, volunteer opportunity,
    • cr oss promote w/ similar & complementary orgs
      • e.g. a cause-based event to grow donor base for all
    • create engagement plans for individual donors
      • plan contacts and track contacts & results
  • 6. tips
    • Have a fundraising development plan
    • Have a donation button on the webpage
    • Make sure board knows part of their job is fundraising & have a fully engaged board!
      • Gates Grant- asks for $$ board give, what % of board gives
      • Meyer Capacity Building Grant requires board gives
  • 7. tips
    • Get four equally revenue producing:
    • e.g.
      • Earned revenue
      • Grants
      • Events
      • Donations-in-kind small & large gifts
  • 8. fundraising methods
    • Events- ticketed or ask, house parties, social hours, lectures, receptions, volunteer events
    • Annual fundraising ( mail, e-campaign, phonation), Annual meeting for annual report, Personal ask
    • Communications- newsletters, website, annual report, e-blast/updates, twitter, face book
    • Tours of Agency
    • Media Relations
    • For membership orgs- Gift Clubs (benefits for giving such as private party etc) Major gifts club

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