Fundraising: working as a one person shop

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Fundraising: working as a one person shop

  1. 1. One person shop doing it alone
  2. 2. <ul><li>3 steps for engagement when starting from ground zero…or a re-iteration of that </li></ul>
  3. 3. first step - get help <ul><li>Use your connections - in order of priority </li></ul><ul><ul><ul><li>board </li></ul></ul></ul><ul><ul><ul><li>staff & volunteers </li></ul></ul></ul><ul><ul><ul><li>funders & donors </li></ul></ul></ul><ul><ul><ul><li>constituency & experts </li></ul></ul></ul><ul><ul><ul><li>vendors </li></ul></ul></ul><ul><ul><ul><li>service clubs & professional assoc, chambers of commerce– offer to speak </li></ul></ul></ul><ul><ul><ul><li>media – make sure you get them on your newsletter - & social networking </li></ul></ul></ul><ul><ul><ul><li>politicians </li></ul></ul></ul>ask for friends & family ask for referrals & introductions
  4. 4. getting the word out <ul><li>using social media- webpage, blog, twitter, facebook, you tube etc. </li></ul><ul><li>post consistently (as is comfortable for you & the org) </li></ul><ul><li>re-use materials (webpage, blog etc) </li></ul><ul><li>follow and post on others to get followers </li></ul>
  5. 5. next step - make a plan <ul><li>list who you want to reach & who can help you reach them (your helpers) </li></ul><ul><li>create involvement opportunities </li></ul><ul><ul><li>fundraising event, tour, volunteer opportunity, </li></ul></ul><ul><li>cr oss promote w/ similar & complementary orgs </li></ul><ul><ul><li>e.g. a cause-based event to grow donor base for all </li></ul></ul><ul><li>create engagement plans for individual donors </li></ul><ul><ul><li>plan contacts and track contacts & results </li></ul></ul>
  6. 6. tips <ul><li>Have a fundraising development plan </li></ul><ul><li>Have a donation button on the webpage </li></ul><ul><li>Make sure board knows part of their job is fundraising & have a fully engaged board! </li></ul><ul><ul><li>Gates Grant- asks for $$ board give, what % of board gives </li></ul></ul><ul><ul><li>Meyer Capacity Building Grant requires board gives </li></ul></ul>
  7. 7. tips <ul><li>Get four equally revenue producing: </li></ul><ul><li>e.g. </li></ul><ul><ul><li>Earned revenue </li></ul></ul><ul><ul><li>Grants </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Donations-in-kind small & large gifts </li></ul></ul>
  8. 8. fundraising methods <ul><li>Events- ticketed or ask, house parties, social hours, lectures, receptions, volunteer events </li></ul><ul><li>Annual fundraising ( mail, e-campaign, phonation), Annual meeting for annual report, Personal ask </li></ul><ul><li>Communications- newsletters, website, annual report, e-blast/updates, twitter, face book </li></ul><ul><li>Tours of Agency </li></ul><ul><li>Media Relations </li></ul><ul><li>For membership orgs- Gift Clubs (benefits for giving such as private party etc) Major gifts club </li></ul>

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