Fundraising: proposal writing tips


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  • We have a new platform called multipowertrade with a multimedia arm called lucreative on tv our vision is to use this two platforms to create massive empowerment and enhance talent hunt by a formula we call symbytrade we want to raise fund for our first office block here in lagos. Your comments and ideas are highly welcome
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Fundraising: proposal writing tips

  1. 1. Proposals in a nutshell 7 steps
  2. 2. Steps <ul><li>Confidence </li></ul><ul><li>Vision </li></ul><ul><li>Idea </li></ul><ul><li>Detail </li></ul><ul><li>Timeliness </li></ul><ul><li>Thoroughness </li></ul><ul><li>Match </li></ul><ul><li>Proposal elements </li></ul>
  3. 3. confidence <ul><li>Confidence – you must believe you can accomplish your goal or…….nevermin…… </li></ul><ul><ul><li>Ability to envision task at hand, to produce results, to represent the organization and to empathize with funding sources </li></ul></ul><ul><ul><li>Capacity to complete project, to problem solve and to make a case study for support </li></ul></ul><ul><ul><li>TASK : 10 confidence statements </li></ul></ul><ul><ul><li>E.g. “I am the lead for this program and have </li></ul></ul><ul><ul><ul><li>“ I have experience in ( mgmt, strategy, </li></ul></ul></ul><ul><ul><ul><li>“ I believe passionately in… </li></ul></ul></ul><ul><ul><ul><li>“ I am educated in.. </li></ul></ul></ul>
  4. 4. vision <ul><li>Anyone can come up with an idea- It takes work to create a vision. A vision requires: </li></ul><ul><ul><li>research funding source, research organizations, empathize with the mission and values of the funding resources, identify key elements for both organizations, to propose a project that entices the funder and benefits the funder </li></ul></ul><ul><ul><li>TASK: What is your organizations mission and three top values </li></ul></ul><ul><ul><li>Takeaway: your mission & 3 core values tell a story about the impact of your organization. Passion. </li></ul></ul>
  5. 5. idea <ul><li>The name of the game is collaborations </li></ul><ul><ul><li>Identify your strengths and partners that complement your organization </li></ul></ul><ul><ul><li>Find right grant opportunity, come up with a grant idea, put your team together </li></ul></ul><ul><ul><ul><li>Leverage existing relationships </li></ul></ul></ul><ul><ul><ul><li>honesty in capacity and in tasks is key </li></ul></ul></ul><ul><ul><ul><li>For small organizations, find a larger organization to submit. Larger organization may not have to manage the proposal or project., so offer to “do the work” </li></ul></ul></ul>
  6. 6. detail <ul><li>Follow the rules and regulations </li></ul><ul><ul><li>Make sure you cover all the requirements for the proposal – make an outline of what needs to be submitted </li></ul></ul><ul><li>Establish relationships- conduct an informational interview </li></ul><ul><ul><li>Get clarity on expectations – explore expectations that are not explicit (type size, deadlines, content, etc.) </li></ul></ul>
  7. 7. timeliness <ul><li>Submit on time! </li></ul><ul><ul><li>Plan to submit ahead of time </li></ul></ul><ul><li>Make a timeline: When do you expect to have: </li></ul><ul><ul><li>Project description & budget </li></ul></ul><ul><ul><li>Letters of support </li></ul></ul><ul><ul><li>Organizational information , etc. </li></ul></ul><ul><li>Know your knowledge gaps </li></ul><ul><li>Know your team- who do you need to give you information- and prepare! </li></ul>
  8. 8. thoroughness <ul><li>Revise project narrative at least 3 times. Get spelling, typos and grammar right </li></ul><ul><li>At least one reviewer </li></ul><ul><li>Revise budget carefully! typos, mistakes = death of proposal </li></ul><ul><li>Make sure all supporting documents are in order and labeled. </li></ul>
  9. 9. match <ul><li>Identify sources of funding that are perfect matches to your mission and values </li></ul><ul><li>Conduct informational interview- tell the grantor what you understand they do (research) and what you do and ask if there is a good match </li></ul><ul><li>Ongoing research – </li></ul><ul><ul><li>Reach out to other orgs to find who they are funded by, learn and share, </li></ul></ul>
  10. 10. proposal elements <ul><li>Narrative – tone: remember you are an expert talking to a mixed audience 8 th grade level </li></ul><ul><li>Writing style: story tell, not over simplistic </li></ul><ul><li>Favorable impression – be charming in your interviews, be clear on ROI </li></ul><ul><li>Accuracy: give numbers, budget , timeline etc Mistakes are fatal </li></ul><ul><li>Matching funds: show the project is not entirely dependant on the funder, be creative- volunteer match, in-kind </li></ul>
  11. 11. proposal elements <ul><li>Ongoing sources and resources: future funding and future mgmt, sources of support, ongoing activities, history and vision of organization </li></ul><ul><li>Testimonials: gather the stories and tell them </li></ul><ul><li>Outcomes: have simple measurable outcome. </li></ul><ul><ul><li>Observable impact: structure your narrative around your tangible impact- </li></ul></ul><ul><ul><li>ROI is clear </li></ul></ul>
  12. 12. proposal elements <ul><ul><li>In a table: Outcome target: Metric: Data collection methodology and timeline </li></ul></ul><ul><ul><li>Budget must be clear, detailed, and accurate, give justification always </li></ul></ul><ul><ul><li> For federal grants, include costs to attend required conference </li></ul></ul>Outcome target Metric Data collection & methodology; timeline
  13. 13. Cover letter outline <ul><li>Alignment Prove you understand them and their needs and problems. </li></ul><ul><li>Solution Prove your project/product/solution is the best fit, perfect for their problem. </li></ul><ul><li>Perfect solution Lay out all the benefits. </li></ul><ul><li>Wow factor Include extra benefits. </li></ul><ul><li>Social proof Evidence of success or testimonials. </li></ul><ul><li>Risk reversal Don’t try to lock them down forever. Offer pilot programs, trial runs etc. </li></ul><ul><li>Show value Present terms or pricing that are small compared to the benefits. </li></ul><ul><li>Urgency Include time crunch deadlines. </li></ul><ul><li>NOW ---Clearly make “the ask”. </li></ul>