Wendy McGuinness Otago MBA presentation 2011

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  • http://www.koreabrand.net/en/util/util_about_pcnb.doYou are here : Home>About PCNBThe Presidential Council on Nation Branding (PCNB) was established on January 22, 2009 to enhance Korea's national status and prestige in the international community by implementing systematic and comprehensive strategies.Just as a corporate brand influences a product's value, so a national brand has a great impact on the evaluation of its citizens, companies and products. The PCNB was launched to raise awareness of the Korean brand among people all over the world. Korea successfully hosting the G20 summit in 2010, has actively participated in a wide range of global activities, nevertheless there are many who are still unfamiliar with Korea as a nation.The most important mission of the PCNB is to inform the world about Korea. The PCNB is dedicated to promoting Korea's image as a country that contributes to international society, a country that produces world-class products and services, and a country that respects other cultures.Our Vision:To create a caring nation loved by allOur Strategy:1. To play the role of a governmental control tower for nation branding based on a master plan designed to raise the nation's international standing. 2. To pursue differentiated branding strategies according to the awareness of Korea by continent/country as part of a plan to achieve systematic management of the national reputation. 3. To reflect public opinion in government policies by gathering feedback from citizens and foreigners imbued with a love of Korea and all things Korean
  • http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  • http://www.seoulselection.com/publishing/?q=node/35http://www.koreabrand.net/en/util/util_about_pcnb.doYou are here : Home>About PCNBThe Presidential Council on Nation Branding (PCNB) was established on January 22, 2009 to enhance Korea's national status and prestige in the international community by implementing systematic and comprehensive strategies.Just as a corporate brand influences a product's value, so a national brand has a great impact on the evaluation of its citizens, companies and products. The PCNB was launched to raise awareness of the Korean brand among people all over the world. Korea successfully hosting the G20 summit in 2010, has actively participated in a wide range of global activities, nevertheless there are many who are still unfamiliar with Korea as a nation.The most important mission of the PCNB is to inform the world about Korea. The PCNB is dedicated to promoting Korea's image as a country that contributes to international society, a country that produces world-class products and services, and a country that respects other cultures.Our Vision:To create a caring nation loved by allOur Strategy:1. To play the role of a governmental control tower for nation branding based on a master plan designed to raise the nation's international standing. 2. To pursue differentiated branding strategies according to the awareness of Korea by continent/country as part of a plan to achieve systematic management of the national reputation. 3. To reflect public opinion in government policies by gathering feedback from citizens and foreigners imbued with a love of Korea and all things Korean
  • http://www.unep.org/PDF/PressReleases/201004_UNEP_NATIONAL_STRATEGY.pdfPurpose of this reportThis report is produced by the United Nations Environment Programme (UNEP) as part ofits Green Economy Initiative. The purpose of this report is to present an overview of theRepublic of Korea’s strategies and policy goals set under National Strategy for GreenGrowth announced in August 2008. The report also examines Korea’s Green New Deallaunched in January 2009 along with the Five-Year Plan for Green Growth released in July2009.The objectives of the review are:1) to analyze the change in strategic thinking and economic policy in the Republic ofKorea, towards green growth;2) to outline the plans that the Republic of Korea has put in place to achieve this vision;3) to discuss the general approach and elements of the Republic of Korea’s NationalStrategy for Green Growth relative to the issues outlined in UNEP’s publication “GlobalGreen New Deal: A Policy Brief”, published in March 2009.
  • http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  • http://www.futurebrand.com/wp-content/uploads/2010/11/CBI_BBC_2010_execsummary.pdf
  • http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  • http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  • http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  • http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  • http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf

Transcript

  • 1. The Future and how we can shape it
  • 2. Understanding the Problem
    Population, Infrastructure, Food
    Implications:
    Commodity prices will remain high
    Australia will remain lucky
    Small countries and developing countries will be increasingly challenged
    Solution:
    Develop country-wide, overarching strategy, that includes clarity over resource management, energy policies and creating, attracting and retaining talent.
  • 3. NASA Chief Scientist Dennis M. Bushnell
    Climate change and energy
    Massive debt (AKA ‘The Great Correction’)
    Water and food shortages/Environmental issues
    Five simultaneous game-changing tech revolutions, tele-everything
    Luddites/Individual destructive power
    Robotics/Machine intelligence/Employment
    Humans merging with the machines
  • 4.
  • 5. China and Harvard University
  • 6. Korea
    The Presidential Council on Nation Branding Their Vision – To create a caring nation loved by all
    Their Strategy
    To play the role of a governmental control tower for nation branding based on a master plan designed to raise the nation's international standing.
    To pursue differentiated branding strategies according to the awareness of Korea by continent/country as part of a plan to achieve systematic management of the national reputation.
    To reflect public opinion in government policies by gathering feedback from citizens and foreigners imbued with a love of Korea and all things Korean.
    Compiled by Presidential Commission on Policy Planning
  • 7. National Strategy for Green Growth
    Climate Change
    Energy Efficiency
    Renewables and Nuclear Energy
    Transport, Cities and Fuel Efficiency
    Water and Ecological Infrastructure
    Green Technologies as Future Growth Engines
  • 8. New Zealand ?
    What do we need to be…
    - Educated - Innovative - Entrepreneurial
  • 9.
  • 10. Coat of Arms Postcard
  • 11.
  • 12.
  • 13. Talent is Key
    • Talent likes talent
    • 14. Talent loves good food and cafes
    • 15. Talent wants to be the best in the world
    • 16. Talent enjoys being recognised
    • 17. Talent thinks and acts globally
    • 18. Talent hates completing forms
    • 19. Talent gets frustrated with delays
    • 20. Talent needs human capital
    • 21. Talent grows through investment
    • 22. Talent follows talent
    • 23. Talent is key
  • Sir Paul Callaghan
    ‘So my take is,
    we simply push on,
    ignore the pessimism,
    and lead by example.
    Then suddenly we find ourselves surrounded by success and telling ourselves that it was always meant to be this way.’
  • 24. Thank you