Kristin school presentation


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  • are here : Home>About PCNBThe Presidential Council on Nation Branding (PCNB) was established on January 22, 2009 to enhance Korea's national status and prestige in the international community by implementing systematic and comprehensive strategies.Just as a corporate brand influences a product's value, so a national brand has a great impact on the evaluation of its citizens, companies and products. The PCNB was launched to raise awareness of the Korean brand among people all over the world. Korea successfully hosting the G20 summit in 2010, has actively participated in a wide range of global activities, nevertheless there are many who are still unfamiliar with Korea as a nation.The most important mission of the PCNB is to inform the world about Korea. The PCNB is dedicated to promoting Korea's image as a country that contributes to international society, a country that produces world-class products and services, and a country that respects other cultures.Our Vision:To create a caring nation loved by allOur Strategy:1. To play the role of a governmental control tower for nation branding based on a master plan designed to raise the nation's international standing. 2. To pursue differentiated branding strategies according to the awareness of Korea by continent/country as part of a plan to achieve systematic management of the national reputation. 3. To reflect public opinion in government policies by gathering feedback from citizens and foreigners imbued with a love of Korea and all things Korean
  • Kristin school presentation

    1. 1. StrategyKristin<br />23September 2011, Auckland<br />
    2. 2. What is Futures Studies?What is Strategy?What is a Strategy Map?What is the difference between management and leadership?What is the difference between a puzzle and a mystery?What is the difference between control and influence?<br />
    3. 3. Scenarios<br />Possible<br />1<br />2<br />Probable<br />4<br />3<br />Possible<br />2011<br />2058<br />2030<br />What is Future Studies?<br />
    4. 4. Futures Studies – The Theory<br />Three P’s<br />Probable future - Forecasting and sometimes prediction (Status Quo)<br />Possible futures -Scenarios, risks (Explorative)<br />Preferred futures -Strategies for change, propelled by innovation & leadership (Visionary)<br />Four Steps<br />Define - parameters, trends, drivers, assumptions<br />Explore - uncertainties and rank<br />Build - scenario worlds, write stories, test<br />Use - consider implications, review, communicate<br />
    5. 5. The Three Sights<br />Hindsight<br />Insight<br />Foresight<br />
    6. 6. Nation Dates: Significant events & wild cards<br />
    7. 7. Nation Dates: Significant events<br />Sovereignty<br />Settlement<br />Rights, Roles, Representation &Responsibilities<br />Social Reform<br />Identity<br />Social Justice<br />Economic Reform<br />
    8. 8. Mission – why we exist?<br />Values – what we believe is important?<br />Vision – what we want the future to be?<br />Strategy – how we are going to get there?<br />VAS – develop the strategy<br />Strategy Map – translate the strategy?<br />
    9. 9. Intelligent Countries<br />
    10. 10. Strategy Map for Brazil<br />
    11. 11. Strategy Maps<br />
    12. 12. From previous slide – Strategy Map for Brazil<br />Innovation theme expanded showing cause and effect <br />
    13. 13. Strategy Maps<br />
    14. 14. NASA Chief Scientist Dennis M. Bushnell <br />Climate change and energy<br />Massive debt (AKA ‘The Great Correction’)<br />Water and food shortages/Environmental issues<br />Five simultaneous game-changing tech revolutions, tele-everything<br />Luddites/Individual destructive power<br />Robotics/Machine intelligence/Employment<br />Humans merging with the machines<br />
    15. 15. Talent is Key<br /><ul><li>Talent likes talent
    16. 16. Talent loves good food and cafes
    17. 17. Talent wants to be the best in the world
    18. 18. Talent enjoys being recognised
    19. 19. Talent thinks and acts globally
    20. 20. Talent hates completing forms
    21. 21. Talent gets frustrated with delays
    22. 22. Talent needs human capital
    23. 23. Talent grows through investment
    24. 24. Talent follows talent
    25. 25. Talent is key</li></li></ul><li>Hindsight<br />Insight<br />97-90 = 7<br />7- 3 = 4<br />4 - 2 = 2<br />
    26. 26. Insight and Foresight<br />Today, 3 billion made $2 or less per day.<br />40:60<br />Fifty years later, the developed countries & China grow old – while Africa & India remain young.<br />60:40<br />
    27. 27. Constitutional<br />Review <br />2011-2013<br />— Kate Sheppard<br />
    28. 28. Sir Paul Callaghan<br />‘So my take is, <br />we simply push on, <br />ignore the pessimism, <br />and lead by example. <br />Then suddenly we find ourselves surrounded by success and telling ourselves that it was always meant to be this way.’<br />