• Save
[Webinar] From Purpose to Profit: Ten Steps to Becoming a Contagious Sustainable Brand
Upcoming SlideShare
Loading in...5
×
 

[Webinar] From Purpose to Profit: Ten Steps to Becoming a Contagious Sustainable Brand

on

  • 660 views

Simon Mainwaring, founder of social branding firm, We First, and New York Times bestselling author, addresses perhaps the most critical issue that brands face today: How do you tell your ...

Simon Mainwaring, founder of social branding firm, We First, and New York Times bestselling author, addresses perhaps the most critical issue that brands face today: How do you tell your sustainability story in ways that build your business?

Statistics

Views

Total Views
660
Views on SlideShare
509
Embed Views
151

Actions

Likes
1
Downloads
0
Comments
0

3 Embeds 151

http://www.sustainablebrands.com 146
http://www.sustainablelifemedia.com 3
http://sustainablebrands.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    [Webinar] From Purpose to Profit: Ten Steps to Becoming a Contagious Sustainable Brand [Webinar] From Purpose to Profit: Ten Steps to Becoming a Contagious Sustainable Brand Presentation Transcript

    • Purpose To ProfitTen Steps ToBecoming AContagiousSustainableBrand Presented By Simon Mainwaring
    • Source: Edelman 2012 GoodPurpose Study
    • Source: Edelman 2012 GoodPurpose Study
    • Source: Edelman 2012 GoodPurpose Study
    • Source: Edelman 2012 GoodPurpose Study
    • Goal: Build Social and Brand Value
    • Source: 2012 IBM Global CMO Study
    • Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
    • Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
    • Every cup serves two.
    • Align everyday values with your personal life.
    • celebrant  
    • B2B ROISource: Marketo, 4th Annual Social Media Marketing Industry Report
    • B2C ROISource: TBWA 2012 The Future of Social Activism Report (Millennials)
    • Will you be theNEXT contagious social brand?