Upstart Disruptors Reshaping the Future - Jason Foster

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The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.

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Upstart Disruptors Reshaping the Future - Jason Foster

  1. 1. Upstart Disruptors Reshaping the Future¡  Jason Foster, Founder and Chief Reuser, Replenish Sustainable Brands London Conference
  2. 2. The Message Is The BottleBuild Your Brand Values into What Consumer Touch Everyday 1
  3. 3. WARNING This presentation is full of hope,simple ideas and common sense and therefore controversial. 2
  4. 4. The Birth of Modern CPG Focused on Material, Not Utility 3
  5. 5. 99%DESIGNED FOR THE TRASH 4
  6. 6. We are stuck in adisposable world 5
  7. 7. What if we could... — Develop a more loyal relationship with consumers by saving them money while delivering a higher quality product? — Reduce bulk and weight in the entire supply chain that lowers costs and increases revenue? — Drive a 90% packaging reduction in plastic, oil and CO2? 6 6
  8. 8. We can. It s all aboutwater and waste. 7 7
  9. 9. Many of The Largest ConsumableCategories are Highly Inefficient— Shipping water in trucks, rail and boats = wasted money for manufacturers, retailers and consumers — Sample categories include: —  Automotive —  Baby —  Beverage (non carbonated) —  Cleaning —  Lawn & Garden —  Personal Care —  Pet Care 8 8
  10. 10. Shelves Full of Water and PlasticHousehold Cleaning Oral Care Beverages (Non-Carbonated) Automotive Personal Care Lawn & Garden 9 9
  11. 11. ContainersSold InNorth America 10 10
  12. 12. Where WeWaste486 BillionPounds2010 US MunicipalSolid Waste(before recycling) Big Opportunity! 11 11
  13. 13. Just Fixing The Back End IsNot the Answer 2010 EPA Municipal Recycling Rates 12 12
  14. 14. Make thisEASYINTEGRATEDCOOL 13
  15. 15. Design for theEXPERIENCE 14
  16. 16. The Replenish Platform 15
  17. 17. Innovation forthe nextgeneration ofconsumerproducts 16
  18. 18. Innovation forthe nextgeneration ofconsumerproducts 17
  19. 19. Reuse Builds Loyalty 18
  20. 20. 19
  21. 21. Future Generations will ask “You threw that away?” 20
  22. 22. 21
  23. 23. 22
  24. 24. BECOME AREUSER 23
  25. 25. For More Information, Contact: Jason Foster 415-305-5393jason@myreplenish.com 24

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